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Fjellström, Daniella
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Osarenkhoe, A. & Fjellström, D. (2019). A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization. In: Francisco Puig, Berrbizne Urzelai (Ed.), Economic Clusters and Globalization: Diversity and Resilience: . Taylor & Francis Group
Åpne denne publikasjonen i ny fane eller vindu >>A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization
2019 (engelsk)Inngår i: Economic Clusters and Globalization: Diversity and Resilience / [ed] Francisco Puig, Berrbizne Urzelai, Taylor & Francis Group, 2019Kapittel i bok, del av antologi (Fagfellevurdert)
sted, utgiver, år, opplag, sider
Taylor & Francis Group, 2019
Serie
Routledge Advances in Regional Economics, Science and Policy
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-29338 (URN)9780367000172 (ISBN)
Merknad

Forthcoming

Tilgjengelig fra: 2019-02-28 Laget: 2019-02-28 Sist oppdatert: 2019-11-25bibliografisk kontrollert
Osarenkhoe, A. & Fjellström, D. (2019). A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets. In: Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. Paper presented at The 12th Annual EUROMED Academy of Business (EMAB) Conference, "Business Management Theories and Practices in a Dynamic Competitive Environment", Hellenic Mediterranean University, Thessaloniki, Greece, 18-20 September 2019. (pp. 885-897).
Åpne denne publikasjonen i ny fane eller vindu >>A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets
2019 (engelsk)Inngår i: 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment / [ed] Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, 2019, s. 885-897Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study aims to answer the following question: What platform does cluster organisation create to enable its internationalisation process in order for its partner´s organisations to effectively manage the challenges brought about by the cataclysmic changes in business logic in the age of globalisation and digitalisation? Theoretical lens draws on combination of the experiential learningcommitment interplay, which is the driving mechanism of Uppsala´s internationalisation process model with a similar experiential learning-commitment mechanism focusing on business network relationships. Data collection through in-depth interviews with Process Manager – R&D, Cluster Market Manager, Communication and Information, Cluster coordinator took place in the Swedish cluster Future Position X (FPX) - a leading cluster organisation in Europe within geographical information. Findings show that FPX was building international links with similar clusters in the Nordic, Baltic, and European countries. FPX later learned that for it to be in forefront of innovation, it needs to mix its own core competences with very complementing technology areas of the biggest hotspots in the world in Geo Spatial technologies. Conclusion remarks and implications: A sustainable internationalisation platform created by cluster is of utmost importance these days because digitalisation is fundamentally disrupting traditional industries, labour markets and the global economy, and transforming various facets of exchange. To companies, this means opportunities for new or changed business models, spanning from marketing and sales channels to logistics. Originality: This study contributes to the literature examining location can help firms to increase their competitiveness and thus supporting them in getting access to global value chains and new markets, by focusing solely on exogenous activities which serve to improve cooperation with global markets, that are critical to cluster dynamics.

Emneord
Cluster´s internationalisation, Internationalisation process, formal and informal networks, Future Position X (FPX), Digitalisation, Small and Medium-sized Enterprises
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-31253 (URN)978-9963-711-81-9 (ISBN)
Konferanse
The 12th Annual EUROMED Academy of Business (EMAB) Conference, "Business Management Theories and Practices in a Dynamic Competitive Environment", Hellenic Mediterranean University, Thessaloniki, Greece, 18-20 September 2019.
Prosjekter
HARira/DigIT
Merknad

Conference proceedings: https://euromed2019.com/wp-content/uploads/2019/10/EuroMed-12-2019.pdf

Won Best Paper Award

Tilgjengelig fra: 2019-12-10 Laget: 2019-12-10 Sist oppdatert: 2019-12-12bibliografisk kontrollert
Osarenkhoe, A. & Fjellström, D. (2019). Depersonalization of the Customer Relationship in the Age of Digitalization. In: Proceedings of the 34th International Business Information Management Association (IBIMA) conference: . Paper presented at The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain.
Åpne denne publikasjonen i ny fane eller vindu >>Depersonalization of the Customer Relationship in the Age of Digitalization
2019 (engelsk)Inngår i: Proceedings of the 34th International Business Information Management Association (IBIMA) conference, 2019Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

The current age of digitalisation brings several opportunities and challenges that have precipitated the need to implement digital solutions in organisations. Against this background, technological interface that enables customers to produce service outcome, independent of direct service-employee involvement, is commonly used in organisations in various sectors Extant literature is not keeping pace with the increasing speed in which the digitalisation of society and business is marching forward. In literature, more attention is devoted to personalised service encounter – the use of inter-personal buyer-seller interactions in the process of creating service outcomes. “Personalization”, using software applications/digital tools necessitates lesser inter-personal interactions. Hence, the relationship between companies and customers is increasingly being “depersonalised”. But, we ask in this study the following research question, “does depersonalization affect service provider-customer relationship positively or negatively? To answer this question, thus study aims to identify the pros and cons of depersonalization necessitated by digitalization and how it affects “customer-service provider relationship. The theoretical background rests on the discussion of personalization and depersonalization, technology-based service encounter, customer relationship strategy, opportunities and challenges of digitalization. A qualitative research approach entails both company and customer perspectives. Hence, data was collected through interviews. Findings show that depersonalisation through digitalization, despite some challenges, has positive effects on the “service provider-customer relationship”. Concludes that personalised buyer-seller interactions is considered an unalloyed good. However, adjusting and modifying the service, and making personalised recommendations, are considered a way to greater customer satisfaction. Implications for overcoming the challenges are discussed. Technology will continue to play vital role buyer-seller service encounter and will continue to be a crucial component in the customer-firm interactions. Further studies should investigate the reasons for positive or negative aspects. In addition, it remains open question regarding the perception of "less human error".

HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-31248 (URN)978-0-9998551-3-3 (ISBN)
Konferanse
The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain
Prosjekter
HARira/DigIT
Merknad

Conference program page: https://ibima.org/conference/34th-ibima-conference/#ffs-tabbed-112

Tilgjengelig fra: 2019-12-10 Laget: 2019-12-10 Sist oppdatert: 2019-12-12bibliografisk kontrollert
Fjellström, D., Fang, T. & Chimenson, D. (2019). Explaining reshoring in the context of Asian competitiveness: evidence from a Swedish firm. Journal of Asia Business Studies, 13(2), 277-293
Åpne denne publikasjonen i ny fane eller vindu >>Explaining reshoring in the context of Asian competitiveness: evidence from a Swedish firm
2019 (engelsk)Inngår i: Journal of Asia Business Studies, ISSN 1558-7894, E-ISSN 1559-2243, Vol. 13, nr 2, s. 277-293Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose The purpose of this paper is to arrive at a different understanding of reshoring in Asia vis-à-vis the Western context of competitiveness, through a case study of the Swedish company FM Mattsson.

Design/methodology/approach: Empirical studies with semi-structured interviews have been conducted both in Sweden and China to gain an in-depth understanding of the case company’s reshoring activities.

Findings: The findings point at reshoring as a competitive means to respond to the dynamics of internal (firm-specific) and external (country-specific) factors. Reshoring comes as a dynamic process by reshuffling resources inside and outside of the firm that strives for continuous competitiveness. Organizations need to meet the challenges of changing environment, especially the dynamic business competition in Asia, and reshoring is a way.

Originality/value: This paper contributes to the literature by perceiving reshoring as a dynamic process of competitiveness development. Reshoring is not seen as one-off short-term decision-making on cost and location but as a long-term process in response to the dynamic internal and external challenges ahead.

sted, utgiver, år, opplag, sider
Emerald Group Publishing Limited, 2019
Emneord
China, Sweden, Outsourcing, Competitiveness, Reshoring
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-30475 (URN)10.1108/JABS-07-2016-0106 (DOI)000479245500006 ()2-s2.0-85066982882 (Scopus ID)
Tilgjengelig fra: 2019-08-09 Laget: 2019-08-09 Sist oppdatert: 2019-11-25bibliografisk kontrollert
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2019). Networked establishment processes in transition economies. Global Business and Economics Review (GBER)
Åpne denne publikasjonen i ny fane eller vindu >>Networked establishment processes in transition economies
2019 (engelsk)Inngår i: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329Artikkel i tidsskrift (Fagfellevurdert) In press
Abstract [en]

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

sted, utgiver, år, opplag, sider
InderScience Publishers, 2019
Emneord
networks, establishments, actors, resources exchanges, transition economies
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-27579 (URN)
Prosjekter
HAR - Hållbara Affärsrelationer: Digitaliseringens förutsättningar och kritiska faktorer
Tilgjengelig fra: 2018-07-11 Laget: 2018-07-11 Sist oppdatert: 2019-11-28bibliografisk kontrollert
Fjellström, D. & Osarenkhoe, A. (2019). The Effect of Digital Marketing on Customer Relationship Management. In: Proceedings: . Paper presented at The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain..
Åpne denne publikasjonen i ny fane eller vindu >>The Effect of Digital Marketing on Customer Relationship Management
2019 (engelsk)Inngår i: Proceedings, 2019Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This research examines the combination of social media and customer relationship management with the help of customer relationship performance and social customer relationship management capabilities in order to explore as if social media can be utilized as a constructive CRM instrument in business-to-business settings. Additionally, the research will disclose the positive or negative impact of the social media on customer relationship performance. During the research process, we interviewed digital marketing managers from four different small and medium sized organizations. The findings of our research shows that because of the companies’s less effective customer relationship management capabilities, the companies were not able to achieve customer relationship performance by utilizing social media. Additionally, we found that not only social media is the most effective instrument for CRM. We also found that there is no specific social media used by every company i.e. the efficiencies of social media platforms varies from company to company.

HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-31251 (URN)978-0-9998551-3-3 (ISBN)
Konferanse
The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain.
Prosjekter
HARira/DigIT
Tilgjengelig fra: 2019-12-10 Laget: 2019-12-10 Sist oppdatert: 2019-12-12bibliografisk kontrollert
Fjellström, D. & Osarenkhoe, A. (2018). A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory. In: Conference Book of Abstract Proceedings: The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM). Paper presented at The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Association of Social Sciences and Humanities, Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan, November 24-25 2018. (pp. 4-4).
Åpne denne publikasjonen i ny fane eller vindu >>A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory
2018 (engelsk)Inngår i: Conference Book of Abstract Proceedings: The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), 2018, s. 4-4Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This work responds to calls for more studies on customer satisfaction drivers associated with Industrial Vending Solutions (a unique form of vendor-managed inventory) implementation. It identifies key drivers of customer satisfaction and positive service quality perception as well as trust and commitment indicators for business-to-business industrial vending systems by asking: How is the customers perceived service quality impacted by the suppliers execution of the IVS dimensions and what customer satisfaction drivers can be derived? Through an explanatory approach, qualitative data on multiple cases was gathered. 14 in-depth semi-structured interviews were held with customers. We draw upon the consumer satisfaction paradigm to analyse post-usage satisfaction with application service providers services. Solution characteristics of industrial vending systems impact service quality perception through compliance with customer requirements. Customer satisfaction drivers were identified for the investigated industrial vending system, the most important being efficiency, user-friendliness and timeliness. Further, the presence of trust in customer-supplier relationships positively impacts trust and commitment intentions. A conceptual framework builds on knowledge on customer satisfaction which managers can incorporate into the value promise design, product development and marketing strategies.

Emneord
Service Quality, Value Co-Creation, Commitment, Trust, SMEs
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-31262 (URN)
Konferanse
The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Association of Social Sciences and Humanities, Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan, November 24-25 2018.
Prosjekter
HARira/DigIT
Merknad

ISBN: 9786026427716

Proceedings abstracts: https://anissh.com/wp-content/uploads/2018/11/Abstract-proceedings.pdf

Tilgjengelig fra: 2019-12-10 Laget: 2019-12-10 Sist oppdatert: 2019-12-12bibliografisk kontrollert
Osarenkhoe, A. & Fjellström, D. (2018). The oxymoron of digitalisation - A study of critical factors. In: Soliman K. S. (Ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020:: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. Paper presented at 32nd International Business Information Management Association Conference, IBIMA 2018, 15-16 November 2018, Seville, Spain (pp. 4428-4430). International Business Information Management Association (IBIMA), -
Åpne denne publikasjonen i ny fane eller vindu >>The oxymoron of digitalisation - A study of critical factors
2018 (engelsk)Inngår i: Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020:: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth / [ed] Soliman K. S., International Business Information Management Association (IBIMA), 2018, Vol. -, s. 4428-4430Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Research question and objectiveThe exploratory nature of this study is guided by the following research question: How do Small and Medium-sized Enterprises (SMEs) in Gävleborg County perceive the prerequisites and critical factors of digitalisation. Thus, this paper aims to map SME´s digital maturity and their views on how to manage the opportunities and challenges brought about by digitalisation in order to foster their competitiveness in local, regional, national and international contexts. This research does not conceptualise digitalisation as merely a technology issue - as most commonly envisaged. Digitalisation is about something else; it is an approach and a capability to create and make available values by means of existing technology in a global, but the capability to exploit its benefit and manage its challenges varies on a national and sectorial basis. That is to say, the capability of utilising gathered data for something more than just reducing production costs. Thus, the basic tenet upon which this paper rests is a recognition that digitalisation is an oxymoron. This is due largely to the fact that as long as its development is based on technology that is equally available all over the world, but simultaneously hampered by the capability to utilize it, might from a Swedish perspective be viewed as a threat, but it is also regarded as a great opportunity. Theoretical lens for this paper builds on triadic as an interactive learning process, and happens in the interaction between actors as open innovation postulates (Chesbrough, 2003; Chesbrough et al., 2006; Fagerberg, 1995; Van de Ven et al., 1999; Waluszewski, Baraldi, Linné & Shih, 2009) and that innovation is born out of reshuffling resources inside and outside of the firm and considers the mutual value creation between those involved. This triadic logic is based on the assumption that the methods of strategy and its central questions follow from the definition that business strategy is concerned with the match between the internal capabilities of the company and its external environment (Hunt and Lambe, 2000; Chandler, 1962; Hamel and Prahalad, 1989). Consequently this paper draws on resource-based perspective which views the firm as a unique bundle of assets and resources that, if utilised in distinctive ways, can create competitive advantage (Barney, 1991 & 1995; Conner, 1991; Peteraf, 1993). Thus, key resources determine competitive advantage of firm that the firm is endowed with. According to Conner (1991) and Barney (1999), a resource with the potential to gain competitive advantage must exhibit VRIN attributes: Valuable, Rare, Imperfectly imitable and Non-substitutable. These attributes are at parity with Dynamic capability perspective that depicts the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments (Teece, Pisano and Shuen, 1997). Dynamic capabilities can be distinguished from operational capabilities, which pertain to the current operations of an organization. Dynamic capabilities, by contrast, refer to “the capacity of an organization to purposefully create, extend, or modify its resource base” (Helfat et al., 2007).

MethodologyTo tackle the overarching research question that this study aims to answer - how the unit of analysis and unit of enquiry perceive the prerequisites and critical factors of digitalisation - qualitative approach was deemed most appropriate. It will facilitate deeper understanding of the actors' interactions, sentiments and behaviours occurring during the research process (Borghini et al. 2010). To achieve this, in-depth interviews were conducted at the premises of the companies and University of Gävle with highly knowledgeable informants who viewed the transformation process from strategic and business perspectives (Eisenhardt and Graebner, 2007). Material for the case studies was both retrospective and real-time, as the investigated were ongoing during the time data collection took place. However, these face-to-face interviews enable us to ask follow-up and clarify questions and to record non-verbal clues. Moreover, experience experience-based seminars and workshops on how SMEs will be able to manage critical factors, thereby creating competitive values in the business processes, with digitalisation as a starting point. They will furthermore be able to create an understanding of how and what it is that creates competitiveness in each critical factor. The transcribed interviews were analysed by delineating keywords from the data collected. 

sted, utgiver, år, opplag, sider
International Business Information Management Association (IBIMA), 2018
Emneord
Competition, Enterprise resource management, Information management, Learning systems, Sustainable development, Competitive advantage, Dynamic capability perspective, External environments, Face-to-face interview, Interactive learning, Operational capabilities, Small and medium-sized enterprise, Transformation process, Industrial management
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-30595 (URN)2-s2.0-85063035325 (Scopus ID)9780999855119 (ISBN)
Konferanse
32nd International Business Information Management Association Conference, IBIMA 2018, 15-16 November 2018, Seville, Spain
Prosjekter
HARira/DigIT
Tilgjengelig fra: 2019-08-27 Laget: 2019-08-27 Sist oppdatert: 2019-12-10bibliografisk kontrollert
Fjellström, D. & Zander, L. (2017). Asymmetrical Adaptation in a Swedish-Chinese context. In: Hamida, L. B. and Lejeune, C. (Ed.), Knowledge transfer in Multinational Companies: Sharing Multiple Perspectives (pp. 73-117). Paris: L'Harmattan
Åpne denne publikasjonen i ny fane eller vindu >>Asymmetrical Adaptation in a Swedish-Chinese context
2017 (engelsk)Inngår i: Knowledge transfer in Multinational Companies: Sharing Multiple Perspectives / [ed] Hamida, L. B. and Lejeune, C., Paris: L'Harmattan , 2017, s. 73-117Kapittel i bok, del av antologi (Fagfellevurdert)
sted, utgiver, år, opplag, sider
Paris: L'Harmattan, 2017
HSV kategori
Forskningsprogram
Företagsekonomi
Identifikatorer
urn:nbn:se:hig:diva-23015 (URN)978-2-343-10929-9 (ISBN)9782140025495 (ISBN)
Merknad

Chapter was originally presented in the "Knowledge transfer and cultural diversity in MNCs" international conference, in Neuchâtel, Switzerland, 1st-2nd July 2014. One of several conference contributions and other selected papers that, following a process of peer review, was published in this book.

Tilgjengelig fra: 2016-05-15 Laget: 2016-12-13 Sist oppdatert: 2018-03-13bibliografisk kontrollert
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMES and regional international competitive advantage. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and natinoal business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 1258-1281). EUROMED PRESS
Åpne denne publikasjonen i ny fane eller vindu >>Clustering and networking as a sine qua non for SMES and regional international competitive advantage
2017 (engelsk)Inngår i: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, s. 1258-1281Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Extant literature gives the impression that formulation of a firm’s strategic intent is a unilateral process solely confined to a single firm. This study respond to calls to expand inter-firm relationships study beyond the narrow dyadic relationship focus and not solely conceptualize collaborations as one of firms’ strategic intent to implement mechanistic growth strategy. Hence the following research question: How are the collaborative networks of private and public partnership organized to enhance competitiveness for actors in a cluster? And what are the perceptions of the actors in the cluster on the usefulness of clustering and networking? The objective is to map the salient features of existing clusters and networks and unveil firms’ perceptions of benefits accrued from clustering. Theoretical lens builds on clustering as an interactive learning process, and happens in the interaction between actors as open innovation postulates and that innovation is born out of reshuffling resources inside and outside of the firm and considers the mutual value creation between the involved. Methodology draws on focus group interviews, semi-structured and open-ended survey in cluster initiatives and strategic networks in Kronoberg region. Findings show that networking, dialogue, and experience exchange were the recurrent themes when firms expressed the benefits of collaboration in a cluster/network setting. Conclude that unveiling the salient features of existing clusters and networks and perceptions of the actors on gains accrued from clustering and networking, accomplished in this study, is the first step in a cluster development process. The implications are that relationships of firm in a domestic network are critical avenues for acquisition of resources and knowledge for enhancement of competitiveness, and as bridges to other networks in other countries. We present an explanatory model of cluster and regional competitiveness which emerged from our findings.

sted, utgiver, år, opplag, sider
EUROMED PRESS, 2017
Serie
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Emneord
Clusters; Networking; International competitiveness; Strategic network
HSV kategori
Identifikatorer
urn:nbn:se:hig:diva-26436 (URN)000427297600095 ()978-9963-711-56-7 (ISBN)
Konferanse
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Tilgjengelig fra: 2018-04-16 Laget: 2018-04-16 Sist oppdatert: 2019-11-25bibliografisk kontrollert
Organisasjoner