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Hyder, A. S., Lilja, A. & Paag, J. (2019). Is Social Media Necessary for Recruitment of International Students?. In: ICBM 2019 2nd International Conference on Business and Management: . Paper presented at 2nd International Conference on Business and Management (ICBM 2019) 'Industry Focused Global Research Trends in Business and Management', 25-27 April 2019, Dhaka, Bangladesh (pp. 94-100). Dhaka: BRAC University, Article ID ICBM-19-0259.
Open this publication in new window or tab >>Is Social Media Necessary for Recruitment of International Students?
2019 (English)In: ICBM 2019 2nd International Conference on Business and Management, Dhaka: BRAC University , 2019, p. 94-100, article id ICBM-19-0259Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study aims at examining how universities use social media in their marketing strategy to recruit international students. A theoretical framework has been developed based on international recruitment, social media platforms and social media content. By applying a qualitative method, 13 interviews were conducted from international departments in 10 Swedish universities. The respondents included communication managers, international coordinators and social media administrators. The empirical evidence was analyzed with few themes following the theoretical structure. The common social media platforms used in international recruitment of students are found to be Facebook, Instagram and YouTube. Pictures and videos are important formats, which are used to ensure student engagement and create interest for the educational institutions. When creating content, it is significant that it emphasizes the value of the education, arouses student emotions and displays a clear picture living around the university. This study will be helpful for educational institutions that already use or plan to use social media for international recruitment.

Place, publisher, year, edition, pages
Dhaka: BRAC University, 2019
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-29558 (URN)9789843443540 (ISBN)
Conference
2nd International Conference on Business and Management (ICBM 2019) 'Industry Focused Global Research Trends in Business and Management', 25-27 April 2019, Dhaka, Bangladesh
Available from: 2019-05-13 Created: 2019-05-13 Last updated: 2019-08-08Bibliographically approved
Hyder, A. S., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets: the role of trust, networks and word of mouth. Health Marketing Quarterly, 36(3), 203-219
Open this publication in new window or tab >>Medical tourism in emerging markets: the role of trust, networks and word of mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

Keywords
Medical tourism, emerging market, Philippines, trusr, network, word-of-mouth
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-28560 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2019-08-22Bibliographically approved
Fregidou-Malama, M., Hyder, A. S. & Chowdhury, E. (2019). Why Microfinance in Rich Developed Countries?. In: ICBM 2019 2nd International Conference on Business and Management: . Paper presented at 2nd International Conference on Business and Management (ICBM 2019) 'Industry Focused Global Research Trends in Business and Management', 25-27 April 2019, Dhaka, Bangladesh (pp. 795). Dhaka: BRAC University, Article ID ICBM-19-0316.
Open this publication in new window or tab >>Why Microfinance in Rich Developed Countries?
2019 (English)In: ICBM 2019 2nd International Conference on Business and Management, Dhaka: BRAC University , 2019, p. 795-, article id ICBM-19-0316Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This research deals with the influence of microfinance/microcredits on business development analyzing how micro finances affect establishment of small enterprises in Sweden. For the analysis, the following research questions were addressed: How do small enterprises get access to microfinances and what kind of businesses are established through microfinances? Microcredit means giving entrepreneurs access to financial resources to borrow a small amount of money to invest in income generating business activities context related. A model of microcredit was developed to lend money to the poor for business entrepreneurship. Access to microfinance can facilitate poverty reduction and incorporate economic and social development. Relationship based lending is affected by cultural and social context. Multiple case studies were applied for data collection from two small enterprises in Gothenburg, Sweden and a microfinance institution in Sweden. Qualitative data was collected in form of semi-structured interviews. Direct observation and documents were also used as data source. The study shows that microfinance contributes to development of sustainable enterprises and generates employment for people. The research shows that microfinance leads to sharing risks and financing projects in social enterprises, cooperative business and associations. It provides people with social networks, enhances their independence, empowers them and improves the quality of their life by generating incomes. It is important for the microfinance institutions to get recognition as important actors in the financial sector to succeed. The research contributes to the literature and theories of microfinances by developing a model about microfinances in developed countries. The limitation of the study is that we had studied only two small enterprises in a developed country. We suggest comparative studies on the influence of microfinance on business development and women empowerment between emerging economies and developed countries or between developed countries.

REFERENCES [1] C. Fouillet, M. Hudon, B. Harris-White and J. Copestake, “Micorfinance studies: Introduction and overview,” Oxford Development Studies, Vol. 41, No. 1, 2013, pp. 1-16. [2] K. Burzynska and O. Berggren,“ The impact of social beliefs on microfinance performance,” Journal of International Development, Vol. 27, No. 7, 2014, pp.1074-1097. [3] M. Yunus, “Building social business: The new kind of capitalism that serves humanity’s most pressing needs,” The University press Limited: Bangladesh, 2010. [4] M. Yunus, “banker to the poor: The autography of Muhammad Yunus, founder of Grameen Bank,” The University press Limited: Bangladesh, 1998.

Place, publisher, year, edition, pages
Dhaka: BRAC University, 2019
Keywords
Social enterprises, microfinances, microcredits, empowerment, Micro Fund, Sweden
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-29557 (URN)9789843443540 (ISBN)
Conference
2nd International Conference on Business and Management (ICBM 2019) 'Industry Focused Global Research Trends in Business and Management', 25-27 April 2019, Dhaka, Bangladesh
Available from: 2019-05-13 Created: 2019-05-13 Last updated: 2019-08-08Bibliographically approved
Rydback, M. & Hyder, A. S. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12(4), 486-500
Open this publication in new window or tab >>Customization in medical tourism in the Philippines
2018 (English)In: International Journal of Pharmaceutical and Healthcare Marketing, ISSN 1750-6123, E-ISSN 1750-6131, Vol. 12, no 4, p. 486-500Article in journal (Refereed) Published
Abstract [en]

Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Using a qualitative method, researchers conducted 18 semi structured interviews with managers from five health-care providers and supporting organizations in the Philippines. For analysis, data from the service providers are compared. Customization is found to play crucial role in offering health-care services. The customization takes place by adapting to emotional, social and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients.

Keywords
Emerging market, Health care, Medical tourism, International patients, Knowledge asymmetry, Service marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-28394 (URN)10.1108/IJPHM-07-2017-0035 (DOI)000450076900007 ()2-s2.0-85056134689 (Scopus ID)
Available from: 2018-11-02 Created: 2018-11-02 Last updated: 2018-12-03Bibliographically approved
Fregidou-Malama, M. & Hyder, A. S. (2018). Does national culture influence organizational culture across contexts?: Elekta in Greece. In: Peter J. Batt (Ed.), IMP ASIA - The eight meeting of the IMP Group in Asia: . Paper presented at Networks in Context, The 8th meeting of the IMP Group in Asia and 34th meeting of IMP Group, Jetwing Blue, Negombo Beach, Sri Lanka, 2nd-5th December 2018. Industrial Marketing and Purchasing Group
Open this publication in new window or tab >>Does national culture influence organizational culture across contexts?: Elekta in Greece
2018 (English)In: IMP ASIA - The eight meeting of the IMP Group in Asia / [ed] Peter J. Batt, Industrial Marketing and Purchasing Group , 2018Conference paper, Published paper (Refereed)
Abstract [en]

This research deals with the influence of National Culture on Organizational Culture in Healthcare Services. We analyse how the national culture of a firm´s home and host country and the cultural context affect the organizational culture in international marketing of healthcare services. We conducted a case study on Elekta a Swedish invention for radio surgery with a subsidiary, Elekta-Greece EPE, in its real life context. We collected qualitative data in form of semi-structured interviews by interviewing fourteen people during the years 2015-2016 in the host country of the subsidiary. We also used direct observation of the working environment and company documents as data sources. The study shows that the organisational culture of the Business Unit in Greece is flat and managers apply open doors culture trusting employees. Inequality between employees does not exist and the managers empower employees by involving them in the decision making process. Employees work as a team and share responsibilities and experience helping each other. They feel happy to work and perceive the challenges the company meets as their own challenges identifying themselves with the company. The study indicates that the context of the collectivistic and uncertainty avoiding culture of Greece influences managers to empower and motivate employees to work as a team developing good personal relationships in the company trusting each other. The results suggest that a balanced combination of national cultures makes the structure of the organisation flat, employees work as a team applying the Greek Philotimo helping and supporting each other to avoid ambiguity, reduce stress and unite in uncertain situations. We argue that a combination of the small power distance and femininity of the Swedish national culture combined with the cultural context of collectivism and strong uncertainty avoidance in Greece influence the organisational culture of the Business Unit. The local dynamic cultural context and the behaviour of the market, the customers, patients, service providers and the employees transform the organisational culture of Elekta-EPE Greece to a mixture of Swedish culture and Greek culture applying new organisational practices and models adapting to the values of the local context. The research contributes to the International services marketing literature developing a model of internationalization of healthcare services based on national cultural dimensions, organizational culture and contextualization. Managers who aim to establish businesses across borders need to balance the national culture of the head quarter and the one applied in units abroad with the unique context environment they operate to develop new organizational culture and be effective. A further study can include more companies and sectors to focus on the effect of national cultural context on organizational culture across countries.

Place, publisher, year, edition, pages
Industrial Marketing and Purchasing Group, 2018
Keywords
national culture, organizational culture, context, healthcare services, Philotimo
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-29534 (URN)
Conference
Networks in Context, The 8th meeting of the IMP Group in Asia and 34th meeting of IMP Group, Jetwing Blue, Negombo Beach, Sri Lanka, 2nd-5th December 2018
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-07-01Bibliographically approved
Hyder, A. S. & Fregidou-Malama, M. (2018). Is context important in healthcare marketing?: A comparison between developed and emerging markets. In: Peter J. Batt (Ed.), IMP ASIA - The eight meeting of the IMP Group in Asia: . Paper presented at The 8th meeting of the IMP Group in Asia and 34th meeting of IMP Group 'Networks in Context', 2nd-5th December 2018, Negombo, Sri Lanka,.
Open this publication in new window or tab >>Is context important in healthcare marketing?: A comparison between developed and emerging markets
2018 (English)In: IMP ASIA - The eight meeting of the IMP Group in Asia / [ed] Peter J. Batt, 2018Conference paper, Published paper (Refereed)
Abstract [en]

Context has been discussed in international business relating to marketing. We argue that understanding context is important in healthcare marketing as it deals with a complex issue of human health and comfort. This paper explores how service providers confront with contextual complexity and deal with marketing of healthcare services in developed and emerging markets. Four case studies have been conducted on a Swedish multinational firm operating in two developed and two emerging markets. By applying a qualitative method, data was collected through interviews, observations and secondary materials like annual reports and firm documents. A theoretical framework based on context, trust and network has been used to conduct the study. Operations in both developed and emerging markets emphasized individual and organizational trust but country level trust was only recognized in the emerging markets. In the developed market, the local customers emphasized on the written agreements. In contrast, emerging market customers put emphasis on informal relationship and considered agreements more as guidelines. Network development was highlighted in both developed and emerging markets to get competence and access to right partners.

National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-29535 (URN)
Conference
The 8th meeting of the IMP Group in Asia and 34th meeting of IMP Group 'Networks in Context', 2nd-5th December 2018, Negombo, Sri Lanka,
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-08-08Bibliographically approved
Hyder, A. S. & Sundström, A. (2018). Is CSR focused Internationalization Realistic for High-Tech Small and Medium-Sized Enterprises (SMEs)?. In: Soliman K. S. (Ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth: . Paper presented at 32nd International Business Information Management Association Conference, IBIMA 2018, 15-15 November 2018, Seville, Spain (pp. 3868-3872). International Business Information Management Association (IBIMA), -
Open this publication in new window or tab >>Is CSR focused Internationalization Realistic for High-Tech Small and Medium-Sized Enterprises (SMEs)?
2018 (English)In: Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth / [ed] Soliman K. S., International Business Information Management Association (IBIMA), 2018, Vol. -, p. 3868-3872Conference paper, Published paper (Refereed)
Abstract [en]

This study analyzes how high-tech SMEs approach CSR focused internationalization through networking and trust. Research has so far concentrated on CSR in large companies as it is not a usual practice in SMEs, particularly in connection with internationalization. High-tech SMEs face resource constraints and knowledge to apply CSR as a competitive tool in internationalization. In this paper, it is argued that development and implementation of CSR based internationalization in SMEs is a difficult learning process, which needs to be coordinated and supported by other firms in their network. Trust between the partners is necessary for collaboration. By applying an interactive approach, data has been collected from the ongoing marketing process in four high-tech Swedish SMEs in the steel industry. All the participating SMEs understand the importance of CSR in international marketing. However, success of CSR implementation in the SMEs varied depending on the area of business. The least CSR implemented SME focused on the improvement of work environment and financial sustainability through partnership with the customers and the investors. The most successful CSR focused company dealt with industrial residues and extraction of other minerals from hazardous waste for selling, making the reuse of residues possible. This study highlights the need of sustainability, both for the high-tech manufacturing SMEs and creating a strong selling argument towards the international buyers.

Place, publisher, year, edition, pages
International Business Information Management Association (IBIMA), 2018
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-30594 (URN)2-s2.0-85063055960 (Scopus ID)
Conference
32nd International Business Information Management Association Conference, IBIMA 2018, 15-15 November 2018, Seville, Spain
Available from: 2019-08-27 Created: 2019-08-27 Last updated: 2019-10-11Bibliographically approved
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger?: Building a Nordic bank culture. Thunderbird International Business Review, 60(4), 477-488
Open this publication in new window or tab >>Partial or total integration in a cross-border merger?: Building a Nordic bank culture
2018 (English)In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874, Vol. 60, no 4, p. 477-488Article in journal (Refereed) Published
Abstract [en]

The rate of failure for international mergers and acquisitions (M&As) is exceptionally high, since the integration of merging firms does not function well. Using a process perspective, this study aims to analyze the integration process in a cross-border merger and the development of a common organizational culture. A framework based on premerger cultural and organizational fit, synergy, and resulting organizational culture is developed to study the growth of Nordea, a merger of four Nordic banks. Data include in-depth interviews and secondary sources. This case study shows how cultural and managerial differences are dealt with and synergies realized. Building a broad organizational culture involving human resource management, decision making, technology, competitiveness, and customer relationships is necessary for merger integration, but it is costly and difficult. We suggest that success in mergers lies in managers creating a new cultural identity with unique values and perspectives.

Place, publisher, year, edition, pages
John Wiley & Sons, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-25225 (URN)10.1002/tie.21943 (DOI)000435101200003 ()2-s2.0-85048488930 (Scopus ID)
Projects
Hållbara Affärsrelationer (HAR)
Available from: 2017-09-13 Created: 2017-09-13 Last updated: 2018-12-04Bibliographically approved
Hyder, A. S., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6(2), 1-14
Open this publication in new window or tab >>Balancing Control and Trust to Manage CSR Compliance in Supply Chains
2017 (English)In: International Journal of Supply Chain Management, ISSN 2051-3771, E-ISSN 2050-7399, Vol. 6, no 2, p. 1-14Article in journal (Refereed) Published
Abstract [en]

This study examines how buyers and suppliers balance control and trust to manage compliance with corporate social responsibility (CSR) requirements in supply chains (SCs). Two in-depth, qualitative case studies of the Bangladesh apparel industry on two multinational companies of the same European country were conducted. This study indicates that a buyer’s need for control and trust is important in contact with other actors for managing CSR compliance. Formal control is found to generate competence trust, whereas intentional trust is achieved through informal control. Intentional trust is helpful for competence and capacity development, but for it to continue the supplier needs to fulfill the buyer’s expectations. Competence of the supplier is viewed as a prerequisite for developing competence trust. This study analyzes control and trust to fill an important gap in SC theory on relationships by stressing how these constructs interact and complement each other to manage CSR compliance in apparel industry. Firms must focus on a balanced relationship between trust and control to manage CSR compliance. Willingness to collaborate can only work when supplier competence and managerial resources are ensured. This study notes that managers need both formal and informal control to create competence and intentional trust in the supply chains. Capacity building is viewed as a complement, not an alternative to CSR compliance. With its closer attention to control and trust, this study fills an important gap in SC theory on relationships by stressing how these constructs interact and complement each other for managing CSR compliance in supply chains.

Keywords
Supply chain management, Buyer-supplier relationships, Trust, Corporate responsibility, Clothing industry
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-23873 (URN)2-s2.0-85021731257 (Scopus ID)
Available from: 2017-04-11 Created: 2017-04-11 Last updated: 2019-10-11Bibliographically approved
Hyder, A. S. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and national business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 2134-2136). EUROMED PRESS
Open this publication in new window or tab >>Cross-border merger among Nordic banks - a longitudinal study
2017 (English)In: Global and national business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 2134-2136Conference paper, Published paper (Refereed)
Abstract [en]

Researchers have found that even international mergers are popular, they usually fail for its complexity. Recently few studies have tried with process perspective to penetrate into merger integration without much success. We argue that focus on pre-and post-merger stages is good but not enough to provide a total picture of the process. By using a longitudinal approach this study analyzes the establishment, development and consolidation of a cross-border merger between banks from four countries. Based on theories on strategic motives and culture, a theoretical framework has been developed showing how merger process can lead to better competitiveness and performance. Data has been collected through semi-structured interviews with officials from the merging firms, and secondary materials during 1997-2015. The merger is described in four stages. The first stage deals with the initiation and establishment of the merger. Critical period and cultural clashes are covered in the next stage. The third stage concentrates on the development of synergy. The final stage reflects on how the process has consolidated and what result it has so far achieved.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keywords
strategic motives; national culture; organizational culture; competitiveness; performance; synergy; best practices
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26432 (URN)000427297600208 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-10-15Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4383-6452

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