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Chowdhury, Ehsanul, Associate ProfessorORCID iD iconorcid.org/0000-0001-5257-7459
Alternative names
Publications (10 of 30) Show all publications
Chowdhury, E., Fjellström, D., Mancuso, G. & Addo, R. (2023). Building Sports Brands and Fan Relationships During a Global Pandemic. In: : . Paper presented at ICAEM 2023: 17. International Conference on Advertising Effectiveness and Marketing, December 25-26, 2023, Dubai, United Arab Emirates.
Open this publication in new window or tab >>Building Sports Brands and Fan Relationships During a Global Pandemic
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study aims to investigate the measures taken by hockey clubs, using SM, to build their brand and fan relationship during the COVID-19 pandemic in Sweden. To this end, the study looks at a variety of activities and commitments connected with SM, as well as taking into consideration the perspectives of both the hockey clubs and their fans.

Keywords
fans relationship, brand loyalty, interaction, engagement, social media
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-43292 (URN)
Conference
ICAEM 2023: 17. International Conference on Advertising Effectiveness and Marketing, December 25-26, 2023, Dubai, United Arab Emirates
Available from: 2023-11-17 Created: 2023-11-17 Last updated: 2023-11-21Bibliographically approved
Fjellström, D., Chowdhury, E., Ahmed, S. & Batkhuu, B. (2023). Implications for multinational enterprises from emerging market subsidiaries reverse knowledge transfer. Central European Management Journal, 31(3), 326-343
Open this publication in new window or tab >>Implications for multinational enterprises from emerging market subsidiaries reverse knowledge transfer
2023 (English)In: Central European Management Journal, ISSN 2336-2693, Vol. 31, no 3, p. 326-343Article in journal (Refereed) Published
Abstract [en]

Purpose: The study aims to understand the role of drivers, underlying challenges and, consequently, the implications of the reverse knowledge transfer (RKT) process for multinational enterprises (MNEs).

Method: A dyadic qualitative research design was used with a cross-country design covering perspectives from both the parent companies (PCs) and subsidiaries from the United States, Denmark, Pakistan, India, and Bangladesh. In-depth interviews were conducted with managers in multiple sectors such as information technology, telecommunications, project management, and engineering.

Findings: The study reveals the constraints and drivers of the RKT process, and furthermore elaborates on the implications for MNEs. RKT can lead to the development of new processes, subsidiary independence, and intra-organizational knowledge transfer. Besides, it can entail challenges such as position insecurity for subsidiaries and a blurring of the MNE market vision. The findings demonstrate several implications for the MNEs. 

Implications: The study highlights the direct implications of RKT for the multinational enterprises. The findings serve as a practical guide for global managers seeking to improve their competitive edge.

Originality: The study presents a framework of the RKT process from emerging market (EM) subsidiaries to PCs, that demonstrates the role of drivers, underlying challenges, and implications of the RKT process for the MNEs.

Paper type: Research paper

Place, publisher, year, edition, pages
Emerald, 2023
Keywords
Multinational Enterprises, Drivers, Constraints, Opportunities, Challenges.
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-41768 (URN)10.1108/CEMJ-08-2022-0097 (DOI)001105298200002 ()2-s2.0-85168086909 (Scopus ID)
Available from: 2023-05-15 Created: 2023-05-15 Last updated: 2024-01-04Bibliographically approved
Fjellström, D., Chowdhury, E., Ahmed, S. & Islam, M. T. (2023). Influence of supply chain factors on reshoring decisions – A structured literature review. In: : . Paper presented at 41st IBIMA Business Conference, 26-27 June 2023, Granada, Spain.
Open this publication in new window or tab >>Influence of supply chain factors on reshoring decisions – A structured literature review
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Aim: The purpose of this study is to explore how supply chain factors that influence decisions on reshoring have been discussed in previous research. 

Methodology: A structured literature review is used to analyze 139 peer-reviewed articles containing reliable and effective arguments and discussion related to the aim of the study, retrieved from the online research databases of EBSCOhost, Science Direct, Emerald Insight and Springer. 

Findings: The study identifies four supply chain factors that influence reshoring decisions, namely: supply chain resources, supply chain reconfiguration, the customer-supplier relationship, and supply chain proximity. 

Implications of the study: This study provides a novel starting point from which future researchers can initiate empirical studies to evaluate the influence of the identified supply chain factors on reshoring decisions. The findings can, in addition, help practitioners and managers to develop knowledge of the influence of supply chain factors when making reshoring decisions. 

Originality – This structured review extends our knowledge on the link between supply chain factors and reshoring, by drawing attention to how the factors of supply chain resources, supply chain reconfiguration, the customer-supplier relationship, and supply chain proximity influence reshoring decisions.

Keywords
Resources, configuration, relationship, proximity, challenges, networks
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-42732 (URN)
Conference
41st IBIMA Business Conference, 26-27 June 2023, Granada, Spain
Available from: 2023-07-10 Created: 2023-07-10 Last updated: 2023-07-12Bibliographically approved
Fregidou-Malama, M., Chowdhury, E. & Hyder, A. S. (2023). International marketing strategy of emerging market firms: the case of Bangladesh. Journal of Asia Business Studies (4), 804-823
Open this publication in new window or tab >>International marketing strategy of emerging market firms: the case of Bangladesh
2023 (English)In: Journal of Asia Business Studies, ISSN 1558-7894, E-ISSN 1559-2243, no 4, p. 804-823Article in journal (Refereed) Published
Abstract [en]

Purpose

This study aims to increase understanding of factors influencing the international marketing (IM) strategy of products from emerging markets (EMs) to international markets.

Design/methodology/approach

This study conducted case studies by collecting qualitative data through semistructured interviews with respondents from four food product companies in Bangladesh.

Findings

This study finds that the firms employ local Bangladeshi people who are knowledgeable in the company culture. They strategically focus on countries where the Bangladeshi diaspora lives and initially target them, approaching natives later. They adapt and customize products to the importers’ requirements to make them visible and increase understanding between product providers and local customers. The findings show that EM firms encounter a mentality that poor countries produce poor quality products; this mindset makes the internationalization of their business difficult.

Research limitations/implications

This research contributes to international product marketing of EM firms by constructing a model of a modern people-oriented marketing strategy for food products. This study contributes to literature on culture by illustrating that the cultural dimensions of collectivism and uncertainty avoidance enhance the development of networks and trust and impact marketing strategy.

Originality/value

This study theorizes the importance of context and an innovation-driven modern people-oriented IM strategy that adapts to customers’ preferences for food products and emphasizes the contribution of diaspora. This research reveals that Bangladeshi firms face challenges both because customers link the country and the companies to low-quality products and because governmental regulations prevent them from establishing a local presence in other countries. This study analyzes challenges EM firms face in the process of IM and the factors affecting Bangladesh in particular.

Place, publisher, year, edition, pages
Emerald, 2023
Keywords
product marketing, Bangladesh, customization, diaspora, emerging markets
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-40289 (URN)10.1108/jabs-12-2021-0504 (DOI)000869745800001 ()2-s2.0-85140302260 (Scopus ID)
Available from: 2022-10-20 Created: 2022-10-20 Last updated: 2023-07-06Bibliographically approved
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sukbua, S. & O'Sullivan, J. (2023). Resources required for internationalization of Swedish SMEs. In: : . Paper presented at 41st IBIMA Conference, Granada, Spain, 26-27 June, 2023.
Open this publication in new window or tab >>Resources required for internationalization of Swedish SMEs
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2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The aim of the study is to identify the resources required for the internationalization process for small and medium sized enterprises (SME) s in Sweden.

Keywords
Internationalisation, SME, Resource-based view, Sweden, SOAR Framework, Resources, Barriers
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-42757 (URN)
Conference
41st IBIMA Conference, Granada, Spain, 26-27 June, 2023
Projects
HARisi
Available from: 2023-07-12 Created: 2023-07-12 Last updated: 2023-07-13Bibliographically approved
Fjellström, D. & Chowdhury, E. (2023). Study on international marketing strategies for MNCs in emerging markets in disrupted times. In: : . Paper presented at CIMaR 30th Annual Conference, June 19-22, 2023 at the University of Fortaleza, Fortaleza, Brazil.
Open this publication in new window or tab >>Study on international marketing strategies for MNCs in emerging markets in disrupted times
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Purpose

This study aims to explore the actions related to international marketing strategies taken by MNCs during the last three years to adapt and adjust in EMs in response to the disrupted business environment because of the global pandemic Covid-19 and the ongoing Russia-Ukraine conflict. 

Methodology

To address the aim of the study the researchers will be following a qualitative approach. It is assumed that a qualitative lens will enable the researchers to obtain detailed insights, perceptions, and experiences of the respondents related to actions taken by MNCs as part of their international marketing strategies EMs in disrupted times (Easterby-Smith et al., 2018; Yin, 2009). It is planned that semi structured interviews will be conducted. Respondents will be selected based on their positions in the MNCs. Three MNCs will be selected operating in India and three MNCs will be selected in Bangladesh. The MNCs that will be chosen will have to have their head quarter in developed nations. One MNC will be chosen from service industry and two MNCs will be chosen from fast moving consumer goods industry in each of the two countries. Respondents will be selected based on their positions in the marketing department of the six MNCs.

Initial knowledge gathered and expected results

A pilot study was conducted by interviewing a respondent who is the Brand Manager of a popular brand marketed by a well-known British MNC in the fast-moving consumer goods industry of Bangladesh. The respondent has confirmed that the disrupted time have brought is crisis and new initiatives as part of marketing strategy have been launched to comply with the market situation. For instance, before the Covid-19 pandemic the company only used traditional wholesale and retailing channels to reach the target consumers but since the pandemic, the company is using traditional and local online stores to reach their target consumers for their nine brands that they market in Bangladesh. In response to the impact of inflation on consumers in current times, the company is following sales promotion strategies to motivate consumers. These sales promotion strategies are not similar for all consumers rather the sales promotion strategies are conceived keeping in mind the behavior of consumers of each of the six regions of Bangladesh.  The pilot study provides us the relevance of the aim of the study and ensures us that full bloom study will provide us effective knowledge related to international marketing strategies implemented by MNCs in EMS in disrupted times.

It is expected that the study will provide knowledge on adaptation and adjustment strategies taken by MNCs to survive and grow in EMS under the influence of the global pandemic Covid-19 and Ukraine-Russia conflict.

Keywords
Disruptive times, Multinational corporations, emerging markets
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-42450 (URN)
Conference
CIMaR 30th Annual Conference, June 19-22, 2023 at the University of Fortaleza, Fortaleza, Brazil
Available from: 2023-06-25 Created: 2023-06-25 Last updated: 2023-06-26Bibliographically approved
Fjellström, D., Chowdhury, E. & Rupasinghe, L. (2023). Sustainable Innovation Challenges: Study of a Swedish MNC. In: : . Paper presented at International Conference on Business Management & Social Innovation (ICBMANSOIN-23).
Open this publication in new window or tab >>Sustainable Innovation Challenges: Study of a Swedish MNC
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study aims to explore the external environment challenges that a multinational corporation (MNC) faces to adopt social innovation.

Keywords
Sustainable Innovation, Triple Bottom Line, Resource Declining, MNC
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-43294 (URN)
Conference
International Conference on Business Management & Social Innovation (ICBMANSOIN-23)
Available from: 2023-11-17 Created: 2023-11-17 Last updated: 2023-11-21Bibliographically approved
Chowdhury, E. H., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. V. & Weerasinghe, D. K. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20(2), 1-20, Article ID 2350010.
Open this publication in new window or tab >>The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden
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2023 (English)In: International Journal of Innovation and Technology Management (IJITM), ISSN 0219-8770, Vol. 20, no 2, p. 1-20, article id 2350010Article in journal (Refereed) Published
Abstract [en]

Aim: This study aims to explore the influence of innovation hubs (IHs) on innovation-based regional development.

Methodology: This study applied a qualitative approach using a multiple case study method to collect data through 10 semi-structured interviews. A detailed analysis of the data collected was conducted using the content analysis method.

Findings: The study shows that IHs can influence both economic and social development. An IH can attract knowledge and expertise as well as investors to the region through its activities and geographical location. The hubs support start-ups, entrepreneurs and smart specialization at the same time as they also enable sustainable development by creating social value. Regions can exchange resources through cross-collaboration via IHs.

Research Implications: This study has important theoretical managerial and societal implications. It adds comprehensive knowledge to the existing theory on IHs and regional development by highlighting the influence of IHs on regional development. The study shows both economic and social influence in detail and points out a previously undiscussed concept in the context of the correlation between IHs and regional development.

Place, publisher, year, edition, pages
World Scientific, 2023
Keywords
innovation clusters; Innovation hub; regional development; smart specialization; socio-economic development; sustainable development
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-40088 (URN)10.1142/S0219877023500104 (DOI)000861797400001 ()2-s2.0-85139828795 (Scopus ID)
Note

Published in Early Access 30th of September 2022.

Available from: 2022-10-10 Created: 2022-10-10 Last updated: 2023-10-30Bibliographically approved
Macassa, G., Rashid, M., Backlund Rambaree, B. & Chowdhury, E. (2022). Corporate Social Responsibility Reporting for Stakeholders’ Health and Wellbeing in the Food and Beverage Industry: A Case Study of a Multinational Company. Sustainability, 14(9), Article ID 4879.
Open this publication in new window or tab >>Corporate Social Responsibility Reporting for Stakeholders’ Health and Wellbeing in the Food and Beverage Industry: A Case Study of a Multinational Company
2022 (English)In: Sustainability, E-ISSN 2071-1050, Vol. 14, no 9, article id 4879Article in journal (Refereed) Published
Abstract [en]

The concept of corporate social responsibility (CSR) used to be seen as a social obligation of businesses to make decisions and take responsible action in accordance with the goals and values of the society. The concept is today understood as the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. This study aimed to apply Chowdhury and co-authors’ framework to the Unilever Global Reporting Initiative (GRI) Content Index 2020 to explore the feasibility of the framework as well as identify potential challenges related to its use in the field of public health. Findings show that the framework is suitable for analysing CSR reporting on activities aimed to promote internal and external stakeholders’ health and wellbeing from a public health perspective. A greater number of GRI disclosures reported by Unilever related to external stakeholders’ health and wellbeing than to activities impacting internal stakeholders. Further research should aim at testing the framework in other types of business organizations across other types of industries.

Place, publisher, year, edition, pages
MDPI, 2022
Keywords
unilever; corporate social responsibility; corporate reporting; internal and external stakeholders; health and wellbeing; public health
National Category
Economics and Business
Research subject
Health-Promoting Work
Identifiers
urn:nbn:se:hig:diva-38431 (URN)10.3390/su14094879 (DOI)000794831200001 ()2-s2.0-85129190806 (Scopus ID)
Available from: 2022-04-20 Created: 2022-04-20 Last updated: 2022-05-26Bibliographically approved
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Sjöberg, S. & Sekyere, B. (2022). Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation. In: International Conference Proceedings: ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. Paper presented at 28th International Conference on Economics, Management, Education & Law (IEMEL-2022), Istanbul, November 23-25, 2022 (pp. 111-112). , 1, Article ID H1122509.
Open this publication in new window or tab >>Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation
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2022 (English)In: International Conference Proceedings: ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22, 2022, Vol. 1, p. 111-112, article id H1122509Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The purpose of the study is to find out how clusters can assist small- and medium enterprises (SME) s to expand their business to the international market. A qualitative approach was used in this study where the primary data was collected from five cluster organizations in the region of Gävleborg in Sweden with ten semi structured interviews with key personals in the five cluster organizations. The analysis was done with the help of concepts identified in the literature as well as new themes that was found in the empirical investigation.  The findings in this study have shown that the clusters can provide support to the SMEs to overcome obstacles related to capital, learning, innovation, networking, sales and strategy. The clusters can also help the SMEs in terms of sustainability. The weakest link is to help the SMEs to gain social capital where the clusters abilities are low. Each cluster has their niche competence so a collaboration within the clusters is required to help the SMEs in their international journey. The study extends the knowledge around the support system known as clustering as the study shows that only one cluster may not be able to help the SMEs in all the given areas required for their internationalization but a collaboration between clusters can help the SMEs to overcome most of the barriers towards internationalization. Future studies can focus on longitudinal research in this area to be able to follow the journey of the SMEs between the clusters but also to be able to capture and compare if the SMEs and cluster are experiencing the same pros and cons of the support system. We also suggest replicating this study in another region of Sweden to see if the results can be generalized or if it is a very local context regarding the help the SMEs can receive for internationalization. 

Keywords
Cluster, Support system, Small- and medium sized organizations, SME, Internationalization
National Category
Economics and Business
Research subject
Intelligent Industry
Identifiers
urn:nbn:se:hig:diva-40533 (URN)978-989-9121-13-3 (ISBN)
Conference
28th International Conference on Economics, Management, Education & Law (IEMEL-2022), Istanbul, November 23-25, 2022
Available from: 2022-11-29 Created: 2022-11-29 Last updated: 2022-12-01Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-5257-7459

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