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Rydback, Michelle, DoktorandORCID iD iconorcid.org/0000-0002-2016-4841
Publications (7 of 7) Show all publications
Hyder, A. S., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets: the role of trust, networks and word of mouth. Health Marketing Quarterly, 36(3), 203-219
Open this publication in new window or tab >>Medical tourism in emerging markets: the role of trust, networks and word of mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

Keywords
Medical tourism, emerging market, Philippines, trusr, network, word-of-mouth
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-28560 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2019-08-22Bibliographically approved
Rydback, M. & Hyder, A. S. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12(4), 486-500
Open this publication in new window or tab >>Customization in medical tourism in the Philippines
2018 (English)In: International Journal of Pharmaceutical and Healthcare Marketing, ISSN 1750-6123, E-ISSN 1750-6131, Vol. 12, no 4, p. 486-500Article in journal (Refereed) Published
Abstract [en]

Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Using a qualitative method, researchers conducted 18 semi structured interviews with managers from five health-care providers and supporting organizations in the Philippines. For analysis, data from the service providers are compared. Customization is found to play crucial role in offering health-care services. The customization takes place by adapting to emotional, social and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients.

Keywords
Emerging market, Health care, Medical tourism, International patients, Knowledge asymmetry, Service marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-28394 (URN)10.1108/IJPHM-07-2017-0035 (DOI)000450076900007 ()2-s2.0-85056134689 (Scopus ID)
Available from: 2018-11-02 Created: 2018-11-02 Last updated: 2018-12-03Bibliographically approved
Rydback, M. (2018). Medical Tourism Facilitator in an Emerging Market Context. In: Vrontis, D., Weber, Y. & Tsoukatos, E. (Ed.), 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice. Paper presented at 11th EUROMED Academy of Business, 12-14 September 2018, Valletta, Malta (pp. 1706-1708). EuroMed Press
Open this publication in new window or tab >>Medical Tourism Facilitator in an Emerging Market Context
2018 (English)In: 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice / [ed] Vrontis, D., Weber, Y. & Tsoukatos, E., EuroMed Press , 2018, , p. 3p. 1706-1708Conference paper, Published paper (Refereed)
Abstract [en]

Employing Lovelock (1995) supplementary service model, this paper aims to examine how MTFs operationalize in the MT industry in the context of an EM. Qualitative approached using case-study methodology is employed in this paper. Three local medical tourism facilitators were selected for investigation. Data analysis was done using within and cross pattern that facilitated by NVivo. Lovelocks supplementary service model is not fully validated in the study. Thus revise model is presented. Additional two supplementary services emerge from empirical findings: linking diverse stakeholders (i.e., catalyzing collaboration) and alleviating the unfavorable reputation of the country (i.e., promotion of quality, mitigating ambiguity in patients’ experience).

Place, publisher, year, edition, pages
EuroMed Press, 2018. p. 3
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keywords
Medical tourism, Medical tourism facilitators, emerging market, Lovelock model
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-28446 (URN)978-9963-711-67-3 (ISBN)
Conference
11th EUROMED Academy of Business, 12-14 September 2018, Valletta, Malta
Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2018-11-13Bibliographically approved
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2016). Marketing Medical Tourism in Emerging Market. In: BAM2016 Conference Proceedings: . Paper presented at BAM2016, Thriving in Turbulent Times, 6-8 September, Newcastle, United Kingdom. British Academy of Management (BAM)
Open this publication in new window or tab >>Marketing Medical Tourism in Emerging Market
2016 (English)In: BAM2016 Conference Proceedings, British Academy of Management (BAM) , 2016Conference paper, Published paper (Refereed)
Abstract [en]

This paper aims to examine marketing of medical tourism (MT) from an emerging markets’ (EMs) perspective. In concrete, it analyzes how service providers develop trust, establish contacts with different actors and adapt to customers and the local environment to carry out the marketing in EM. A qualitative multiple case study approach has been employed. The result shows that trust- and network building is significant in mitigating the unfavorable feature, sustain the instability and legitimacy cause by institutional void. While, adaptation is necessary to customize service and support trust and network building. This study shows how healthcare providers are thriving in a turbulent environment in EM to promote medical service. Thus, it confers marketing science influence the MT industry. The proposed theoretical framework can be a relevant tool to improve understanding MT.

Place, publisher, year, edition, pages
British Academy of Management (BAM), 2016
Keywords
medical tourism, emerging markets, trust, marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-23871 (URN)978-0-9549608-9-6 (ISBN)
Conference
BAM2016, Thriving in Turbulent Times, 6-8 September, Newcastle, United Kingdom
Note

Proceedings available with login

Available from: 2017-04-11 Created: 2017-04-11 Last updated: 2018-03-22Bibliographically approved
Rydback, M. (2015). Marketing Process of Medical Tourism in Emerging Market. In: : . Paper presented at Scandinavian Medical Tourism Conference, 20-22 October 2015, Stockholm, Sweden.
Open this publication in new window or tab >>Marketing Process of Medical Tourism in Emerging Market
2015 (English)Conference paper, Oral presentation only (Other (popular science, discussion, etc.))
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-23870 (URN)
Conference
Scandinavian Medical Tourism Conference, 20-22 October 2015, Stockholm, Sweden
Available from: 2017-04-11 Created: 2017-04-11 Last updated: 2018-03-22Bibliographically approved
Rydback, M., Hyder, A. S., Borg, E. & Osarenkhoe, A. (2015). The marketing process of medical tourism. In: D. Vrontis, Y. Weber, E. Tsoukatos (Ed.), Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment: . Paper presented at 8th Annual Conference of the EuroMed Academy of Business, 16-18 September, 2015, Verona, Italy (pp. 2720-2722). Marseille: EuroMed Press
Open this publication in new window or tab >>The marketing process of medical tourism
2015 (English)In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment / [ed] D. Vrontis, Y. Weber, E. Tsoukatos, Marseille: EuroMed Press , 2015, p. 2720-2722Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Marseille: EuroMed Press, 2015
Keywords
Network, Trust, Adaptation, Service Marketing, The Philippines, medical tourism
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-21357 (URN)000371316100264 ()978-9963-711-37-6 (ISBN)
Conference
8th Annual Conference of the EuroMed Academy of Business, 16-18 September, 2015, Verona, Italy
Available from: 2016-03-29 Created: 2016-03-29 Last updated: 2018-12-03Bibliographically approved
Fregidou-Malama, M. & Rydback, M. (2011). Social enterprises in Sweden: Unitis a successful social cooperative?. In: : . Paper presented at RC10 of the International Sociological Association: International Conference on Democratic Participation in Employment and Societal Regulation, Paris, 27-30 June 2011. (pp. 13).
Open this publication in new window or tab >>Social enterprises in Sweden: Unitis a successful social cooperative?
2011 (English)Conference paper, Published paper (Other academic) [Artistic work]
Abstract [en]

This research explores Social Cooperatives focusing on what factors characterize a successful social cooperative. We apply a case for data collection. Semi-structured interviews and direct observation were used to collect qualitative data. A case on Unitis, a Swedish Social Cooperative, developed in 1998 with the main aim to create employment and to empower disable people by setting up a handicraft cooperative owning it together, has been conducted in its real life context.  The results indicate that five factors are important for the success of the cooperative. Social well being and members empowerment,  networking to identify and exploit business opportunities, financial independence by adapting innovative business ideas, independence from volunteers and trusting on sustainable own human resources and generation of economic wealth using it for the well being of the members. The research contributes to the literature and theoretical development on social enterprises by analysing a Swedish case based on successful factors to sustain social cooperatives. We suggest that networking with stakeholders can contribute to make social cooperatives visible and sustainable. 

 

Key Words: Social Enterprises, Unitis, Social Economy, Cooperatives, Sweden.

 

Keywords
Social Enterprises, Unitis, Social Economy, Cooperatives, Sweden
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-13135 (URN)
Conference
RC10 of the International Sociological Association: International Conference on Democratic Participation in Employment and Societal Regulation, Paris, 27-30 June 2011.
Projects
Cooperative Enterprises
Available from: 2012-10-03 Created: 2012-10-03 Last updated: 2018-03-13Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-2016-4841

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