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Rydback, Michelle, DoktorandORCID iD iconorcid.org/0000-0002-2016-4841
Publications (10 of 15) Show all publications
Rydback, M. (2022). A Marketing Perspective in Climate Change Resilience: The Case of Navotas City. In: Urban, F. & Nordensvärd, J. (Ed.), Handbook on Climate Change and Technology: . Cheltenham, United Kingdom: Edward Elgar Publishing
Open this publication in new window or tab >>A Marketing Perspective in Climate Change Resilience: The Case of Navotas City
2022 (English)In: Handbook on Climate Change and Technology / [ed] Urban, F. & Nordensvärd, J., Cheltenham, United Kingdom: Edward Elgar Publishing, 2022Chapter in book (Refereed)
Abstract [en]

This book chapter is positioned to examine how a local government in a vulnerable country facilitates climate change resiliency. In this context, Navotas, a city located in the Philippines, is chosen because of its geographical location, active action concerning climate resilience while operating with limited resources. The study shows that the government (as the provider of the service) faces three challenges: limitation of provider, complexity nature of advocacy, and limitation of the citizens. To help smoothen the process, trust-building and collaboration are placed to fill up the gaps. This means that developing trust and establishing collaboration ease the challenges of government meets during the climate change resilience action.

Place, publisher, year, edition, pages
Cheltenham, United Kingdom: Edward Elgar Publishing, 2022
Keywords
Climate change, resilense, advocacy, Philippines, Navotas, trust
National Category
Business Administration
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-37221 (URN)
Available from: 2021-10-22 Created: 2021-10-22 Last updated: 2021-10-22Bibliographically approved
Rydback, M., Hyder, A. S., Macassa, G. & Simonsson, C. (2022). Can domestic medical tourism contribute to healthcare equity? A commentary. Journal of Market Access & Health Policy, 10(1), Article ID 2061241.
Open this publication in new window or tab >>Can domestic medical tourism contribute to healthcare equity? A commentary
2022 (English)In: Journal of Market Access & Health Policy, E-ISSN 2001-6689, Vol. 10, no 1, article id 2061241Article in journal (Refereed) Published
Abstract [en]

Purpose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries. Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested. Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity. Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare. Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.

Place, publisher, year, edition, pages
Taylor & Francis, 2022
Keywords
domestic medical tourism, health equity, service marketing, marketing, awareness
National Category
Business Administration Public Health, Global Health, Social Medicine and Epidemiology
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-38375 (URN)10.1080/20016689.2022.2061241 (DOI)35399188 (PubMedID)2-s2.0-85148861308 (Scopus ID)
Available from: 2022-04-06 Created: 2022-04-06 Last updated: 2023-03-08Bibliographically approved
Macassa, G., Ribeiro, A. I., Marttila, A., Stål, F., Silva, J. P., Rydback, M., . . . Barros, H. (2022). Public Health Aspects of Climate Change Adaptation in Three Cities: A Qualitative Study. International Journal of Environmental Research and Public Health, 19(16), Article ID 10292.
Open this publication in new window or tab >>Public Health Aspects of Climate Change Adaptation in Three Cities: A Qualitative Study
Show others...
2022 (English)In: International Journal of Environmental Research and Public Health, ISSN 1661-7827, E-ISSN 1660-4601, Vol. 19, no 16, article id 10292Article in journal (Refereed) Published
Abstract [en]

Climate change presents an unprecedented public health challenge as it has a great impact on population health outcomes across the global population. The key to addressing these health challenges is adaptation carried out in cities through collaboration between institutions, including public health ones. Through semi-structured interviews (n=16), this study investigated experiences and perceptions of what public health aspects are considered by urban and public health planners and researchers when planning climate change adaptation in the cities of Söderhamn (Sweden), Porto (Portugal) and Navotas (the Philippines). Results of the thematic analysis indicated that participating stakeholders were aware of the main climate risks threatening their cities (rising water levels and flooding, extreme temperatures, and air pollution). In addition, the interviewees talked about collaboration with other sectors, including the public health sector, in implementing climate change adaptation plans. However, the inclusion of the public health sector as a partner in the process was identified in only two cities, Navotas and Porto. Also, the study found that there were few aspects pertaining to public health (water and sanitation, prevention of heat-related and water-borne diseases, and prevention of the consequences associated with heat waves in vulnerable groups such as children and elderly persons) in the latest climate change adaptation plans posted on each city’s website. Moreover, participants pointed to different difficulties: insufficient financial resources, limited intersectoral collaboration for climate change adaptation, and lack of involvement of the public health sector in the adaptation processes, especially in one of the cities, in which climate change adaptation was solely the responsibility of the urban planners. Studies using larger samples of stakeholders in larger cities are needed to better understand why the public health sector is still almost absent in efforts to adapt to climate change.

Place, publisher, year, edition, pages
MDPI, 2022
Keywords
climate change adaptation; public health; Söderhamn; Porto; Navotas
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
urn:nbn:se:hig:diva-39703 (URN)10.3390/ijerph191610292 (DOI)000845801800001 ()2-s2.0-85137126760 (Scopus ID)
Available from: 2022-08-17 Created: 2022-08-17 Last updated: 2022-09-15Bibliographically approved
Rydback, M. (2022). Role of facilitators in the medical tourism industry: A study of medical tourism facilitators in an emerging market. Services Marketing Quarterly, 43(2), 129-145
Open this publication in new window or tab >>Role of facilitators in the medical tourism industry: A study of medical tourism facilitators in an emerging market
2022 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 43, no 2, p. 129-145Article in journal (Refereed) Published
Abstract [en]

Established scholars encourage academics from different fields to make a contribution to the service research to advance, maintain relevance, and promote diversity in the service discipline. This study focuses on a novel type of intermediaries called medical tourism facilitators that assume a vital function in the medical tourism industry. Applying the case study method, the researchers collected qualitative data from three medical tourism facilitators in the Philippines. The study presents a model that includes six supplementary services, namely: information dissemination, consultation, booking, providing hospitality, network development, and support industry development.

Place, publisher, year, edition, pages
Taylor & Francis, 2022
Keywords
flower of services, service, Philippines, services marketing, healthcare, case study, facilitators
National Category
Business Administration
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-35434 (URN)10.1080/15332969.2022.2056288 (DOI)2-s2.0-85127971589 (Scopus ID)
Available from: 2021-02-17 Created: 2021-03-15 Last updated: 2022-04-25Bibliographically approved
Rydback, M. (2021). Healthcare Service Marketing in Medical Tourism: An Emerging Market Study. (Doctoral dissertation). Huddinge: Södertörns högskola
Open this publication in new window or tab >>Healthcare Service Marketing in Medical Tourism: An Emerging Market Study
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. This industry’s development exposes the healthcare sector to a competitive environment. As a result, marketing has become a significant part of healthcare providers’ operations and survival. Research into how these providers promote their services is limited. This limitation is further apparent for healthcare providers located in less popular destinations, such as emerging market (EM) countries. This dissertation therefore focuses on MT service providers in an EM, the Philippines.

This study aims to examine how service providers in an EM country market healthcare services internationally. This thesis consists of four articles. Through qualitative case-based research, this study concentrates on hospitals, clinics, and medical tourism facilitators that play a central role in service delivery within the MT industry. The results from this thesis show that to efficiently market healthcare, service providers have to build trust, establish reliable networks, and offer customized and supplementary services.

This dissertation is positioned to contribute to relevance and diversity in service marketing research and the budding healthcare service marketing while sustaining MT literature through studying service providers in an EM context. Although this study was based on one EM, it offers an in-depth understanding of how the marketing of healthcare services is being implemented. This knowledge is not only important for the practicing medical tourism destination countries, but also for patients, managers, policymakers, and researchers in the patients’ home country. Future studies could focus on the perspective of consumers. Accordingly, this study is an initial step toward a deeper understanding of the marketing of commercialized healthcare.

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2021. p. 230
Keywords
healthcare service marketing, medical tourism, emerging market, service marketing, trust, network, customization, word of mouth, supplementary services, Philippines
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-35433 (URN)978-91-89109-52-0 (ISBN)978-91-89109-53-7 (ISBN)
Public defence
2021-04-08, MA648/via link, Alfred Nobels Allé 7, Huddinge, 13:00 (English)
Opponent
Supervisors
Available from: 2021-03-15 Created: 2021-03-15 Last updated: 2021-03-15Bibliographically approved
Rydback, M., Borg, E. & Osarenkhoe, A. (2021). Medical Tourism Networks in an Emerging Market.
Open this publication in new window or tab >>Medical Tourism Networks in an Emerging Market
2021 (English)Manuscript (preprint) (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-35435 (URN)
Note

As manuscript in dissertation

Available from: 2021-02-17 Created: 2021-03-15 Last updated: 2024-02-14Bibliographically approved
Rydback, M. (2021). Qualitative Research in Sweden and the Philippine Perspective.
Open this publication in new window or tab >>Qualitative Research in Sweden and the Philippine Perspective
2021 (English)Other (Other academic)
Keywords
Qualitative, research, philosophy, sustainability
National Category
Learning
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-37223 (URN)
Available from: 2021-10-22 Created: 2021-10-22 Last updated: 2021-10-25Bibliographically approved
Rydback, M. (2019). Medical Tourism Facilitators as Supplementary Service Providers: An Emerging Market Perspective. In: : . Paper presented at FEKIS ämneskonferens, Högskolan i Gävle, 16-17 oktober 2019.
Open this publication in new window or tab >>Medical Tourism Facilitators as Supplementary Service Providers: An Emerging Market Perspective
2019 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

Medical tourism facilitators are novel type of organizations that assume an important role in medical tourism industry. Employing Lovelock (1995) supplementary service model, this paper aims to examine how medical tourism facilitators operationalize in an emerging market. Qualitative method using case-study strategy was employed to gather empirical data from three medical tourism facilitators in the Philippines. The study presents a revised Lovelock’s supplementary service model that includes six supplementary service clusters namely: information, consultation, order-taking, hospitality, linking and alleviation. This research recognizes the applicability of Lovelock's model to an underexplored industry in emerging market context. 

Keywords
Flower of services, Philippines, Services Marketing, Healthcare, qualitative, case study
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-31218 (URN)
Conference
FEKIS ämneskonferens, Högskolan i Gävle, 16-17 oktober 2019
Available from: 2019-12-09 Created: 2019-12-09 Last updated: 2019-12-10Bibliographically approved
Hyder, A. S., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets: the role of trust, networks and word of mouth. Health Marketing Quarterly, 36(3), 203-219
Open this publication in new window or tab >>Medical tourism in emerging markets: the role of trust, networks and word of mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

Keywords
Medical tourism, emerging market, Philippines, trusr, network, word-of-mouth
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-28560 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2023-03-08Bibliographically approved
Rydback, M. & Hyder, A. S. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12(4), 486-500
Open this publication in new window or tab >>Customization in medical tourism in the Philippines
2018 (English)In: International Journal of Pharmaceutical and Healthcare Marketing, ISSN 1750-6123, E-ISSN 1750-6131, Vol. 12, no 4, p. 486-500Article in journal (Refereed) Published
Abstract [en]

Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Using a qualitative method, researchers conducted 18 semi structured interviews with managers from five health-care providers and supporting organizations in the Philippines. For analysis, data from the service providers are compared. Customization is found to play crucial role in offering health-care services. The customization takes place by adapting to emotional, social and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients.

Keywords
Emerging market, Health care, Medical tourism, International patients, Knowledge asymmetry, Service marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-28394 (URN)10.1108/IJPHM-07-2017-0035 (DOI)000450076900007 ()2-s2.0-85056134689 (Scopus ID)
Available from: 2018-11-02 Created: 2018-11-02 Last updated: 2023-03-08Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-2016-4841

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