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Osarenkhoe, Aihie
Publications (10 of 63) Show all publications
Ojiaku, O. C. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience. Global Business Review, 19(6)
Open this publication in new window or tab >>Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience
2018 (English)In: Global Business Review, ISSN 0972-1509, E-ISSN 0973-0664, Vol. 19, no 6Article in journal (Refereed) Epub ahead of print
Abstract [en]

The prevalence of mobile data services has intensified competition and structured the market for mobile telecommunication services, resulting in decreased revenue particularly from voices services and high churn rate. Mobile service providers therefore seek ways to increase revenue by attracting and retaining mobile data users. This study investigates the determinants of customers’ brand choice and continuance intentions with mobile service providers in the context of mobile data service. This study also captures the impact of past experience on behavioural outcomes. Data were collected from 304 customers of mobile data service firms and analysed using regression analyses. Results indicate that mobile service quality, pricing structure and promotion, but not brand image, affect brand choice, whereas continuance intentions are affected by the mobile service quality, brand image and price. Customers’ past experience relates significantly and negatively to brand choice but not continuance intention. The contribution and implication of the study are discussed.

Place, publisher, year, edition, pages
SAGE Publications India, 2018
Keywords
Mobile data, continuance intention, service quality, technology adoption, brand choice
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-27578 (URN)10.1177/0972150918780764 (DOI)
Projects
HAR Digitaliseringens förutsättningar och kritiska faktorerInnovativa Strategiska Nätverk ISNET
Funder
Knowledge FoundationEuropean Regional Development Fund (ERDF)
Available from: 2018-07-11 Created: 2018-07-11 Last updated: 2018-08-28Bibliographically approved
Fremont, V., Eklinder-Frick, J., Åge, L.-J. & Osarenkhoe, A. (2018). Interaction through boundary objects: controversy and friction within digitalization. Marketing Intelligence & Planning
Open this publication in new window or tab >>Interaction through boundary objects: controversy and friction within digitalization
2018 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology/approach The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper provides an analysis of how respondents perceived that the development of these boundary objects affected the creation of novel resource interfaces, and the resulting friction and controversy between new and old structures. Findings The study concludes that within a producer?user setting a focal boundary object will take on tangible and standardized properties, and the interaction process will expose friction in terms of both power struggles and resource incompatibilities. On the other hand, a boundary object?s modularity gives the actors central to the interaction room to maneuver and avoid resource incompatibilities and the development setting will hence be characterized by controversies. Originality/value The analysis indicates that the way individuals perceive boundary objects is central to interaction processes, answering calls for studies that investigate the role of objects within subject-to-object interaction.

Place, publisher, year, edition, pages
Emerald, 2018
Keywords
Manufacturing industry, Boundary object, Industry 4.0, Digitalization, Industrial marketing, Resource interaction
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-27881 (URN)10.1108/MIP-04-2018-0135 (DOI)2-s2.0-85053261428 (Scopus ID)
Available from: 2018-09-10 Created: 2018-09-10 Last updated: 2018-10-15Bibliographically approved
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2018). Networked establishment processes in transition economies. Global Business and Economics Review (GBER)
Open this publication in new window or tab >>Networked establishment processes in transition economies
2018 (English)In: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329Article in journal (Refereed) Accepted
Abstract [en]

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

Place, publisher, year, edition, pages
InderScience Publishers, 2018
Keywords
networks, establishments, actors, resources exchanges, transition economies
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-27579 (URN)
Projects
HAR - Hållbara Affärsrelationer: Digitaliseringens förutsättningar och kritiska faktorer
Available from: 2018-07-11 Created: 2018-07-11 Last updated: 2018-08-28Bibliographically approved
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger?: Building a Nordic bank culture. Thunderbird International Business Review, 60(4), 477-488
Open this publication in new window or tab >>Partial or total integration in a cross-border merger?: Building a Nordic bank culture
2018 (English)In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874, Vol. 60, no 4, p. 477-488Article in journal (Refereed) Published
Abstract [en]

The rate of failure for international mergers and acquisitions (M&As) is exceptionally high, since the integration of merging firms does not function well. Using a process perspective, this study aims to analyze the integration process in a cross-border merger and the development of a common organizational culture. A framework based on premerger cultural and organizational fit, synergy, and resulting organizational culture is developed to study the growth of Nordea, a merger of four Nordic banks. Data include in-depth interviews and secondary sources. This case study shows how cultural and managerial differences are dealt with and synergies realized. Building a broad organizational culture involving human resource management, decision making, technology, competitiveness, and customer relationships is necessary for merger integration, but it is costly and difficult. We suggest that success in mergers lies in managers creating a new cultural identity with unique values and perspectives.

Place, publisher, year, edition, pages
John Wiley & Sons, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-25225 (URN)10.1002/tie.21943 (DOI)2-s2.0-85048488930 (Scopus ID)
Projects
Hållbara Affärsrelationer (HAR)
Available from: 2017-09-13 Created: 2017-09-13 Last updated: 2018-06-25Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMES and regional international competitive advantage. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and natinoal business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 1258-1281). EUROMED PRESS
Open this publication in new window or tab >>Clustering and networking as a sine qua non for SMES and regional international competitive advantage
2017 (English)In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1258-1281Conference paper, Published paper (Refereed)
Abstract [en]

Extant literature gives the impression that formulation of a firm’s strategic intent is a unilateral process solely confined to a single firm. This study respond to calls to expand inter-firm relationships study beyond the narrow dyadic relationship focus and not solely conceptualize collaborations as one of firms’ strategic intent to implement mechanistic growth strategy. Hence the following research question: How are the collaborative networks of private and public partnership organized to enhance competitiveness for actors in a cluster? And what are the perceptions of the actors in the cluster on the usefulness of clustering and networking? The objective is to map the salient features of existing clusters and networks and unveil firms’ perceptions of benefits accrued from clustering. Theoretical lens builds on clustering as an interactive learning process, and happens in the interaction between actors as open innovation postulates and that innovation is born out of reshuffling resources inside and outside of the firm and considers the mutual value creation between the involved. Methodology draws on focus group interviews, semi-structured and open-ended survey in cluster initiatives and strategic networks in Kronoberg region. Findings show that networking, dialogue, and experience exchange were the recurrent themes when firms expressed the benefits of collaboration in a cluster/network setting. Conclude that unveiling the salient features of existing clusters and networks and perceptions of the actors on gains accrued from clustering and networking, accomplished in this study, is the first step in a cluster development process. The implications are that relationships of firm in a domestic network are critical avenues for acquisition of resources and knowledge for enhancement of competitiveness, and as bridges to other networks in other countries. We present an explanatory model of cluster and regional competitiveness which emerged from our findings.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keywords
Clusters; Networking; International competitiveness; Strategic network
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26436 (URN)000427297600095 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2017). Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation. In: Soliman, K. S. (Ed.), Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Paper presented at 2nd International Conference on Clusters and Industrial Districts, Clustering 2017: Integartion and diversity, 25-26 May 2017, Valencia, Spain (pp. 3022-3032). International Business Information Management Association (IBIMA)
Open this publication in new window or tab >>Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation
2017 (English)In: Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth / [ed] Soliman, K. S., International Business Information Management Association (IBIMA), 2017, p. 3022-3032Conference paper, Published paper (Refereed)
Abstract [en]

The following research question is used to guide the exploratory nature of this study: What platform does cluster organisation create to enable its internationalisation process in order for its partner´s organisations (SMEs) to effectively manage the challenges brought about by the cataclysmic changes in business logic in the age of globalisation and digitalisation?

Place, publisher, year, edition, pages
International Business Information Management Association (IBIMA), 2017
Keywords
Cluster´s internationalisation, Digitalisation, Formal, Future Position X (FPX), Informal networks, Internationalisation process, Medium-sized Enterprises, Small
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-23944 (URN)000443640502046 ()2-s2.0-85048674487 (Scopus ID)9780986041990 (ISBN)
Conference
2nd International Conference on Clusters and Industrial Districts, Clustering 2017: Integartion and diversity, 25-26 May 2017, Valencia, Spain
Funder
EU, Horizon 2020, 20201150
Available from: 2017-04-28 Created: 2017-04-28 Last updated: 2018-10-15Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage: towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017(39), 175-194
Open this publication in new window or tab >>Clusters’ vital role in promoting international competitive advantage: towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]
2017 (English)In: Investigaciones Regionales, ISSN 1695-7253, Vol. 2017, no 39, p. 175-194Article in journal (Refereed) Published
Abstract [en]

This work responds to calls to expand the study of inter-firm relationships beyond the narrow dyadic relationship focus and sole concentration on conceptualizing collaborations as firms’ strategic intent to implement mechanistic growth strategy. The objective is to map the salient features of existing clusters and how firms perceive the benefits of clusters by asking: How are the collaborative networks of private and public partnerships organized to enhance the competitiveness of all the stakeholders in a cluster? And how do these actors perceive the usefulness of clustering? The theoretical lens builds on viewing cluster initiatives as an interactive learning process and something that occurs in the interaction between actors as competitiveness is born through reshuffling resources both inside and outside of the firm, and takes into account value creation. The methodology draws on focus groups and surveys conducted in Swedish clusters. The findings show the perceived benefits of cluster initiatives to be networking, dialogue and experience exchange. The implications are that the relationships firms form in a cluster constitute critical avenues for acquiring resources and knowledge to enhance competitiveness, and bridges to other clusters in other countries. An explanatory model of clusters and regional competitiveness that emerged from our findings is presented.

Abstract [es]

Este trabajo responde a las llamadas para expandir el estudio de lasrelaciones entre empresas más allá del foco estrecho centrado en relaciones diádicasy la concentración únicamente en conceptualizar las colaboraciones como meros intentos estratégicos de las empresas para implementar estrategias de crecimiento. El objetivo es mapear las características más sobresalientes de los cluster existentes y la forma en que las empresas perciben los beneficios de los cluster mediante las siguientes preguntas: ¿cómo son las redes colaborativas de socios privados y públicos que se organizan para mejorar la competitividad de los grupos de interés en el clúster? Y, ¿cómo perciben esos actores la utilidad del trabajo en red en el clúster (clustering)? El enfoque teórico se elabora sobre la visión de las iniciativas clúster como procesos de aprendizaje interactivo y como algo que ocurre en la interacción entre actores cuando la competitividad nace a través de la reorganización de recursos tanto dentro como fuera de la empresa, y tiene en cuenta la creación de valor. La metodología se basa en sesiones de grupo orientadas y encuestas pasadas a clúster suecos. Los hallazgos muestran que los principals beneficios percibidos de las iniciativas clúster son el trabajo en red, el diálogo y el intercambio de experiencia. Las implicaciones son que las relaciones que las empresas forman en un clúster constituyen medios fundamentales para adquirir recursos y conocimiento que mejora la competitividad, y que se extiende a otros clúster en otros países. Se presenta un modelo explicativo de la competitividad de los clúster y de las regiones.

Place, publisher, year, edition, pages
Asociacion Espanola de Ciencia Regional, 2017
Keywords
clusters; networking; international competitiveness; strategic network; open innovation, clúster; trabajo en red; competitividad internacional; red estratégica; innovación abierta
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-25939 (URN)2-s2.0-85038402454 (Scopus ID)
Projects
Hållbara Affärsrelationer (HAR) för Innovativ Regional Affärsutveckling (HARira), delprojekt: Digitaliseringens förutsättningar och kritiska faktorer (DigIT)
Funder
European Regional Development Fund (ERDF), 770922Swedish Agency for Economic and Regional Growth, 770922
Available from: 2018-01-08 Created: 2018-01-08 Last updated: 2018-03-13Bibliographically approved
Hyder, A. S. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and national business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 2134-2136). EUROMED PRESS
Open this publication in new window or tab >>Cross-border merger among Nordic banks - a longitudinal study
2017 (English)In: Global and national business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 2134-2136Conference paper, Published paper (Refereed)
Abstract [en]

Researchers have found that even international mergers are popular, they usually fail for its complexity. Recently few studies have tried with process perspective to penetrate into merger integration without much success. We argue that focus on pre-and post-merger stages is good but not enough to provide a total picture of the process. By using a longitudinal approach this study analyzes the establishment, development and consolidation of a cross-border merger between banks from four countries. Based on theories on strategic motives and culture, a theoretical framework has been developed showing how merger process can lead to better competitiveness and performance. Data has been collected through semi-structured interviews with officials from the merging firms, and secondary materials during 1997-2015. The merger is described in four stages. The first stage deals with the initiation and establishment of the merger. Critical period and cultural clashes are covered in the next stage. The third stage concentrates on the development of synergy. The final stage reflects on how the process has consolidated and what result it has so far achieved.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keywords
strategic motives; national culture; organizational culture; competitiveness; performance; synergy; best practices
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26432 (URN)000427297600208 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-10-15Bibliographically approved
Hyder, A. S. & Osarenkhoe, A. (2017). Cross-border merger among nordic banks: a longitudinal study. In: Soliman K. S. (Ed.), Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Paper presented at 30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017; Madrid; Spain; 8-9 November 2017 (pp. 855-857). International Business Information Management Association (IBIMA)
Open this publication in new window or tab >>Cross-border merger among nordic banks: a longitudinal study
2017 (English)In: Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth / [ed] Soliman K. S., International Business Information Management Association (IBIMA), 2017, p. 855-857Conference paper, Published paper (Refereed)
Abstract [en]

Researchers have found that even international merger and acquisition (M&A) are popular, they usually fail for its complexity. A large number of studies looked on the failure from financial, non-financial, managerial and HRM perspectives, but reasons for the failure is not yet understood. Recently few studies have tried with process perspective to penetrate into merger integration without much success. We argue that focus on pre- and post-merger stages is good but not enough to provide a total picture of the process. This study uses a longitudinal approach to analyze the establishment, development and consolidation of a cross-border merger between banks from four Nordic countries. Based on theories on strategic motives and culture, a theoretical framework has been developed showing how merger can lead to better competitiveness and performance. By using a qualitative method, data has been collected through semi-structured interviews with officials from the merging firms, and secondary materials and documents during the period of 1997-2015. The merger process is described in four stages. The first stage deals with the initiation and establishment of the merger. Critical period and cultural clashes are covered in the next stage. The third stage concentrates on the development of synergy and other measures. The final stage reflects on how the process has consolidated and what result it has so far achieved.

Place, publisher, year, edition, pages
International Business Information Management Association (IBIMA), 2017
Keywords
Consolidation, Culture, Merger, Synergy, Cell culture, Economic and social effects, Information management, Sustainable development, Critical periods, Longitudinal study, Qualitative method, Secondary materials, Semi structured interviews, Theoretical framework, Merging
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-27377 (URN)000443640500084 ()2-s2.0-85048497569 (Scopus ID)978-0-9860419-9-0 (ISBN)
Conference
30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017; Madrid; Spain; 8-9 November 2017
Available from: 2018-06-25 Created: 2018-06-25 Last updated: 2018-10-15Bibliographically approved
Ojiaku, O. C. & Osarenkhoe, A. (2017). Determinants of customers’ choice and continuance intentions with mobile data service provider: The role of past experience. In: Soliman, K. S. (Ed.), Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Paper presented at 30th International Business Information Management Association Conference - Vision 2020, 'Sustainable Economic development, Innovation Management, and Global Growth'(IBIMA 2017), 8-9 November 2017, Madrid, Spain (pp. 4926-4939). International Business Information Management Association (IBIMA)
Open this publication in new window or tab >>Determinants of customers’ choice and continuance intentions with mobile data service provider: The role of past experience
2017 (English)In: Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth / [ed] Soliman, K. S., International Business Information Management Association (IBIMA), 2017, p. 4926-4939Conference paper, Published paper (Refereed)
Abstract [en]

This study investigates the determinants of customers’ brand choice and continuance intentions with mobile service providers in the context of Mobile Data Service (MDS). This study also captures the impact of past experience on behavioral outcomes. Data was collected from 304 customers of mobile data service firms and analyzed using regression analyses. Results indicate that mobile service quality, pricing structure and promotion, but not brand image affects brand choice whereas continuance intentions is affected by the mobile service quality, brand image and price. Customers’ past experience relates significantly and negatively with brand choice but not continuance intention. The contribution and implication of the study is discussed.

Place, publisher, year, edition, pages
International Business Information Management Association (IBIMA), 2017
Keywords
Brand choice, Continuance intention, Mobile data, Service quality, Technology adoption
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-27403 (URN)000443640503107 ()2-s2.0-85048613458 (Scopus ID)9780986041990 (ISBN)
Conference
30th International Business Information Management Association Conference - Vision 2020, 'Sustainable Economic development, Innovation Management, and Global Growth'(IBIMA 2017), 8-9 November 2017, Madrid, Spain
Available from: 2018-06-26 Created: 2018-06-26 Last updated: 2018-10-15Bibliographically approved
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