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Osarenkhoe, Aihie
Publications (10 of 57) Show all publications
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMES and regional international competitive advantage. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and natinoal business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 1258-1281). EUROMED PRESS
Open this publication in new window or tab >>Clustering and networking as a sine qua non for SMES and regional international competitive advantage
2017 (English)In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1258-1281Conference paper, Published paper (Refereed)
Abstract [en]

Extant literature gives the impression that formulation of a firm’s strategic intent is a unilateral process solely confined to a single firm. This study respond to calls to expand inter-firm relationships study beyond the narrow dyadic relationship focus and not solely conceptualize collaborations as one of firms’ strategic intent to implement mechanistic growth strategy. Hence the following research question: How are the collaborative networks of private and public partnership organized to enhance competitiveness for actors in a cluster? And what are the perceptions of the actors in the cluster on the usefulness of clustering and networking? The objective is to map the salient features of existing clusters and networks and unveil firms’ perceptions of benefits accrued from clustering. Theoretical lens builds on clustering as an interactive learning process, and happens in the interaction between actors as open innovation postulates and that innovation is born out of reshuffling resources inside and outside of the firm and considers the mutual value creation between the involved. Methodology draws on focus group interviews, semi-structured and open-ended survey in cluster initiatives and strategic networks in Kronoberg region. Findings show that networking, dialogue, and experience exchange were the recurrent themes when firms expressed the benefits of collaboration in a cluster/network setting. Conclude that unveiling the salient features of existing clusters and networks and perceptions of the actors on gains accrued from clustering and networking, accomplished in this study, is the first step in a cluster development process. The implications are that relationships of firm in a domestic network are critical avenues for acquisition of resources and knowledge for enhancement of competitiveness, and as bridges to other networks in other countries. We present an explanatory model of cluster and regional competitiveness which emerged from our findings.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keyword
Clusters; Networking; International competitiveness; Strategic network
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26436 (URN)000427297600095 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2017). Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation. In: Clustering 2017 International Conference, hosted by University of Valencia, Spain: . Paper presented at 2nd International Conference on Clusters and Industrial Districts, Clustering 2017: Integartion and diversity, 25-26 May 2017, Valencia, Spain.
Open this publication in new window or tab >>Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation
2017 (English)In: Clustering 2017 International Conference, hosted by University of Valencia, Spain, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The following research question is used to guide the exploratory nature of this study: What platform does cluster organisation create to enable its internationalisation process in order for its partner´s organisations (SMEs) to effectively manage the challenges brought about by the cataclysmic changes in business logic in the age of globalisation and digitalisation?

National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-23944 (URN)
Conference
2nd International Conference on Clusters and Industrial Districts, Clustering 2017: Integartion and diversity, 25-26 May 2017, Valencia, Spain
Funder
EU, Horizon 2020, 20201150
Available from: 2017-04-28 Created: 2017-04-28 Last updated: 2018-03-13Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage: towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017(39), 175-194
Open this publication in new window or tab >>Clusters’ vital role in promoting international competitive advantage: towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]
2017 (English)In: Investigaciones Regionales, ISSN 1695-7253, Vol. 2017, no 39, p. 175-194Article in journal (Refereed) Published
Abstract [en]

This work responds to calls to expand the study of inter-firm relationships beyond the narrow dyadic relationship focus and sole concentration on conceptualizing collaborations as firms’ strategic intent to implement mechanistic growth strategy. The objective is to map the salient features of existing clusters and how firms perceive the benefits of clusters by asking: How are the collaborative networks of private and public partnerships organized to enhance the competitiveness of all the stakeholders in a cluster? And how do these actors perceive the usefulness of clustering? The theoretical lens builds on viewing cluster initiatives as an interactive learning process and something that occurs in the interaction between actors as competitiveness is born through reshuffling resources both inside and outside of the firm, and takes into account value creation. The methodology draws on focus groups and surveys conducted in Swedish clusters. The findings show the perceived benefits of cluster initiatives to be networking, dialogue and experience exchange. The implications are that the relationships firms form in a cluster constitute critical avenues for acquiring resources and knowledge to enhance competitiveness, and bridges to other clusters in other countries. An explanatory model of clusters and regional competitiveness that emerged from our findings is presented.

Abstract [es]

Este trabajo responde a las llamadas para expandir el estudio de lasrelaciones entre empresas más allá del foco estrecho centrado en relaciones diádicasy la concentración únicamente en conceptualizar las colaboraciones como meros intentos estratégicos de las empresas para implementar estrategias de crecimiento. El objetivo es mapear las características más sobresalientes de los cluster existentes y la forma en que las empresas perciben los beneficios de los cluster mediante las siguientes preguntas: ¿cómo son las redes colaborativas de socios privados y públicos que se organizan para mejorar la competitividad de los grupos de interés en el clúster? Y, ¿cómo perciben esos actores la utilidad del trabajo en red en el clúster (clustering)? El enfoque teórico se elabora sobre la visión de las iniciativas clúster como procesos de aprendizaje interactivo y como algo que ocurre en la interacción entre actores cuando la competitividad nace a través de la reorganización de recursos tanto dentro como fuera de la empresa, y tiene en cuenta la creación de valor. La metodología se basa en sesiones de grupo orientadas y encuestas pasadas a clúster suecos. Los hallazgos muestran que los principals beneficios percibidos de las iniciativas clúster son el trabajo en red, el diálogo y el intercambio de experiencia. Las implicaciones son que las relaciones que las empresas forman en un clúster constituyen medios fundamentales para adquirir recursos y conocimiento que mejora la competitividad, y que se extiende a otros clúster en otros países. Se presenta un modelo explicativo de la competitividad de los clúster y de las regiones.

Place, publisher, year, edition, pages
Asociacion Espanola de Ciencia Regional, 2017
Keyword
clusters; networking; international competitiveness; strategic network; open innovation, clúster; trabajo en red; competitividad internacional; red estratégica; innovación abierta
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-25939 (URN)2-s2.0-85038402454 (Scopus ID)
Projects
Hållbara Affärsrelationer (HAR) för Innovativ Regional Affärsutveckling (HARira), delprojekt: Digitaliseringens förutsättningar och kritiska faktorer (DigIT)
Funder
European Regional Development Fund (ERDF), 770922Swedish Agency for Economic and Regional Growth, 770922
Available from: 2018-01-08 Created: 2018-01-08 Last updated: 2018-03-13Bibliographically approved
Hyder, A. S. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and national business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 2134-2136). EUROMED PRESS
Open this publication in new window or tab >>Cross-border merger among Nordic banks - a longitudinal study
2017 (English)In: Global and national business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 2134-2136Conference paper, Published paper (Refereed)
Abstract [en]

Researchers have found that even international mergers are popular, they usually fail for its complexity. Recently few studies have tried with process perspective to penetrate into merger integration without much success. We argue that focus on pre-and post-merger stages is good but not enough to provide a total picture of the process. By using a longitudinal approach this study analyzes the establishment, development and consolidation of a cross-border merger between banks from four countries. Based on theories on strategic motives and culture, a theoretical framework has been developed showing how merger process can lead to better competitiveness and performance. Data has been collected through semi-structured interviews with officials from the merging firms, and secondary materials during 1997-2015. The merger is described in four stages. The first stage deals with the initiation and establishment of the merger. Critical period and cultural clashes are covered in the next stage. The third stage concentrates on the development of synergy. The final stage reflects on how the process has consolidated and what result it has so far achieved.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings
Keyword
strategic motives; national culture; organizational culture; competitiveness; performance; synergy; best practices
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26432 (URN)000427297600208 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. B. (2017). Network perspective on establishment process in transition economies. In: Vrontis, D., Weber, Y., Tsoukatos, E. (Ed.), Global and natinoal business theories and practice: Bridging the past with the future. Paper presented at 10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy (pp. 1235-1257). EUROMED PRESS
Open this publication in new window or tab >>Network perspective on establishment process in transition economies
2017 (English)In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1235-1257Conference paper, Published paper (Refereed)
Abstract [en]

This paper contributes to extant literature on market entry strategies in several ways. First, while previous literature focuses either on entry modes or entry timing, comparatively little efforts are made to illuminate the establishment process. Secondly, it addresses emanating impediments and development of supporting relationships with significant actors during the processes of establishment in transition economies. Establishment model, developed from network approach, facilitated the capturing of various supporting relationships that enabled the focal relationships to function properly during the establishment processes in less-structured markets. In-depth interviews were held with key informants in two Scandinavian firms. Findings show that Statoil’s ability to leverage a number of significant actors in its network for support during its establishment in Estonia makes the process less cumbersome and less resource consuming. Lack of home and host country support for Scania resulted in an arduous and costly process, with the firm’s position changing several times as different problems cropped up. In conclusion, relationship orientation requires adaptation by an organization, but more critically by its managers. Lack of cross-cultural relationship skills and orientation could impede a company’s growth in international markets. We call for more research efforts in the area of cultural dimensions of market establishment processes.

Place, publisher, year, edition, pages
EUROMED PRESS, 2017
Series
EuroMed Academy of Business Conference Book of Proceedings
Keyword
relationships; networks; establishment processes; actors; resource exchanges; transition economies
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-26434 (URN)000427297600094 ()978-9963-711-56-7 (ISBN)
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved
Osarenkhoe, A., Okoe, A. F. & Serwaa Adjei, J. (2017). Online corporate social responsibility reporting: A case study of an indigenous Ghanaian bank (1ed.). In: Fagerström, Arne and Cunnigham, Gary M. (Ed.), A good life for all: Essays on sustainability celebrating 60 years of making life better (pp. 103-122). Mjölby: Atremi AB
Open this publication in new window or tab >>Online corporate social responsibility reporting: A case study of an indigenous Ghanaian bank
2017 (English)In: A good life for all: Essays on sustainability celebrating 60 years of making life better / [ed] Fagerström, Arne and Cunnigham, Gary M., Mjölby: Atremi AB , 2017, 1, p. 103-122Chapter in book (Other academic)
Abstract [en]

Recent management literature has paid increasing attention to corporate social responsibility (CSR). This attention could be attributed to stakeholder concerns regarding ethical practices of companies operating in global markets. Lamentably, CSR has not been studied extensively through a communication lens. This study focuses on how one indigenous Ghanaian bank reports its CSR activities online. A conceptual framework is used as the basis for a content analysis of CAL Bank's online CSR reporting. The study uses qualitative research approaches to investigate whether there was under- or over-reporting of the bank's CSR activities on the bank's website drawing on CAL Bank's online information and conducting 'elite' interviews with senior managers of the bank. Under-reporting of the bank's CSR activities was noted because its online CSR reporting focuses mainly on external disclosures. It also came to light that the bank's CSR reporting is fragmented and is not a part of the bank's overal marketing communication plan. These findings demonstrate challenges CAL Bank faces in coordinating and integrating its marketing communication plan. The results of the study have theoretical implications for further quantitative studies in online CSR reporting.

Place, publisher, year, edition, pages
Mjölby: Atremi AB, 2017 Edition: 1
National Category
Other Social Sciences
Identifiers
urn:nbn:se:hig:diva-23764 (URN)978-91-7527-174-3 (ISBN)
Available from: 2017-03-16 Created: 2017-03-16 Last updated: 2018-03-13Bibliographically approved
Hyder, A. & Osarenkhoe, A. (2017). Partial or total integration in a cross-border merger?: building a Nordic bank culture. Thunderbird International Business Review
Open this publication in new window or tab >>Partial or total integration in a cross-border merger?: building a Nordic bank culture
2017 (English)In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874Article in journal (Refereed) Epub ahead of print
Abstract [en]

The rate of failure for international mergers and acquisitions (M&As) is exceptionally high, since the integration of merging firms does not function well. Using a process perspective, this study aims to analyze the integration process in a cross-border merger and the development of a common organizational culture. A framework based on premerger cultural and organizational fit, synergy, and resulting organizational culture is developed to study the growth of Nordea, a merger of four Nordic banks. Data include in-depth interviews and secondary sources. This case study shows how cultural and managerial differences are dealt with and synergies realized. Building a broad organizational culture involving human resource management, decision making, technology, competitiveness, and customer relationships is necessary for merger integration, but it is costly and difficult. We suggest that success in mergers lies in managers creating a new cultural identity with unique values and perspectives.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017
National Category
Business Administration
Identifiers
urn:nbn:se:hig:diva-25225 (URN)10.1002/tie.21943 (DOI)
Projects
Hållbara Affärsrelationer (HAR)
Available from: 2017-09-13 Created: 2017-09-13 Last updated: 2018-03-13Bibliographically approved
Osarenkhoe, A., Birungi Komunda, M. & Mbiito Byarugaba, J. (2017). Service Quality as a Mediator of Customer Complaint Behaviour and Customer Loyalty. International Review of Management and Marketing, 7(1), 197-208
Open this publication in new window or tab >>Service Quality as a Mediator of Customer Complaint Behaviour and Customer Loyalty
2017 (English)In: International Review of Management and Marketing, ISSN 2146-4405, E-ISSN 2146-4405, Vol. 7, no 1, p. 197-208Article in journal (Refereed) Published
Abstract [en]

Aims to examine the mediating role of service quality (SQ) in customer complaint behaviour (CCB) and customer loyalty (CL). Adopts a quantitative cross-sectional research design and uses the MedGraph program, Sobel tests and the Baron and Kenny method to test for mediation effect of SQ on the relationship between CCB and CL. SQ is a significant mediator in the relationship between CCB and CL of Ugandan mobile phone subscribers. Adding SQ to the relationship boosts the relationship between CCB and CL by 45% among the mobile phone subscribers studied. Findings suggest that when SQ is low, a high level of CL may not be attained among mobile phone subscribers. Managers, policy-makers, and mobile telephone companies should advocate and strive for improvements across all dimensions of SQ to boost the loyalty of cell phone customers. This study is the first to test the mediating role of SQ in the relationship between CCB and CL among mobile phone subscribers in a developing nation context. Contributes to the positive significant influence of SQ in enhancing the level of CL based on CCB.

Place, publisher, year, edition, pages
EconJournals, 2017
Keyword
Customer Complaint Behaviour, Service Quality, Customer Loyalty
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-23903 (URN)
Available from: 2017-04-20 Created: 2017-04-20 Last updated: 2018-03-13Bibliographically approved
Fremont, V., Eklinder-Frick, J., Åge, L.-J. & Osarenkhoe, A. (2017). Understanding interaction through boundary objects: How digitalization affects activity coordination. In: : . Paper presented at 22nd CBIM Academic Workshop, Center for Business & Industrial Marketing, Stockholm Business School, Stockholm, Sweden, 19-21 June 2017..
Open this publication in new window or tab >>Understanding interaction through boundary objects: How digitalization affects activity coordination
2017 (English)In: , 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study focus on analyzing interaction processes and their effects on activity coordination through the lens of boundary objects. The empirical setting is organizations that are trying to enhance their competitive advantage by technological innovation and the use of big data.This study also contributes by addressing the cognitive dimensions of interactions by analyzing how activity links are being viewed by the involved actors based on their perceptions of the boundary objects.

National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-23943 (URN)
Conference
22nd CBIM Academic Workshop, Center for Business & Industrial Marketing, Stockholm Business School, Stockholm, Sweden, 19-21 June 2017.
Funder
Knowledge Foundation, 20150221
Available from: 2017-04-28 Created: 2017-04-28 Last updated: 2018-03-13Bibliographically approved
Osarenkhoe, A. (2016). Implications of managerial response to customer dissatisfaction on customer loyalty. In: Khalid S. Soliman (Ed.), Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth 2016: Vols. I - VII. Paper presented at 28th International Business Information Management Association Conference, November 9-10, 2016, Seville, Spain (pp. 3615-3626).
Open this publication in new window or tab >>Implications of managerial response to customer dissatisfaction on customer loyalty
2016 (English)In: Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth 2016: Vols. I - VII / [ed] Khalid S. Soliman, 2016, p. 3615-3626Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to explore the concept of customer complaint behaviour with a view to establishing relationship between handling customer complaints, customer satisfaction and loyalty. Quantitative and qualitative approaches were employed to investigate customer complaint behaviour among retailers in four supermarkets in Kampala, Uganda. Findings show that there is a need for customer complaints to be handled by competent and service-minded staff. Issues such as lack of courtesy and professionalism characterize the retail sector in Uganda. Concluded that complaints should be handled quickly, and feedback on complaint handling process should be encouraged by management in order to use the feedback as starting point for improving future complaint management. A major managerial implication is that organizations should pay attention to failure attribution, and that providing detailed explanation may be an effective organizational response that will have an impact on behavioural aspects of brand loyalty.

Keyword
customer complaints; customer satisfaction and loyalty; demographicfactors
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-22842 (URN)000392785700365 ()2-s2.0-85013896537 (Scopus ID)978-0-9860419-8-3 (ISBN)
Conference
28th International Business Information Management Association Conference, November 9-10, 2016, Seville, Spain
Projects
Innovativa Strategiska Nätverk (ISNET) i allmer Digitaliserad Tillverskningsindustri
Available from: 2016-11-26 Created: 2016-11-26 Last updated: 2018-03-13Bibliographically approved
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