hig.sePublications
Change search
Link to record
Permanent link

Direct link
BETA
Publications (10 of 72) Show all publications
Eklinder-Frick, J., Fremont, V., Åge, L.-J. & Osarenkhoe, A. (2020). Digitalization efforts in liminal space – inter-organizational challenges. Journal of business & industrial marketing, 35(1), 150-158
Open this publication in new window or tab >>Digitalization efforts in liminal space – inter-organizational challenges
2020 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 35, no 1, p. 150-158Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this paper is to analyze the benefits and drawbacks that strategically imposed liminality inflicts upon inter-organizational digitalization efforts within the different phases of its utilization. Design/methodology/approach: This study empirically examines digitalization in a large multinational manufacturing company, Sandvik Machining Solutions, using data that were collected through interviews and a qualitative research design. Findings: This study shows that a liminal space separated from the structures in which one is supposed to inflict changes increases the risk of developing an incompatible system that will be rejected in the incorporation phase. An inter-organizational perspective on liminality thus contributes to our understanding of the benefits and drawbacks that liminal space can pose for the organizations involved. Practical implications: The study suggests that, in the separation phase, driving change processes by creating liminal spaces could be a way to loosen up rigid resource structures and circumvent network over-embeddedness. Finding the right amount of freedom, ambiguity and community within the liminal space is, however, essential for the transition of information as well as the incorporation of the imposed changes. Originality/value: Introducing an inter-organizational perspective on liminality contributes to our understanding of the stress that liminal space can place on individuals as well as the individual organization. © 2019, Emerald Publishing Limited.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2020
Keywords
Change in networks, Digitalization, Innovation, Liminality, Relationships
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-31056 (URN)10.1108/JBIM-12-2018-0392 (DOI)000506090200010 ()2-s2.0-85074879177 (Scopus ID)
Available from: 2019-11-25 Created: 2019-11-25 Last updated: 2020-01-29Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2019). A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization. In: Francisco Puig, Berrbizne Urzelai (Ed.), Economic Clusters and Globalization: Diversity and Resilience: . Taylor & Francis Group
Open this publication in new window or tab >>A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization
2019 (English)In: Economic Clusters and Globalization: Diversity and Resilience / [ed] Francisco Puig, Berrbizne Urzelai, Taylor & Francis Group, 2019Chapter in book (Refereed)
Place, publisher, year, edition, pages
Taylor & Francis Group, 2019
Series
Routledge Advances in Regional Economics, Science and Policy
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-29338 (URN)9780367000172 (ISBN)
Note

Forthcoming

Available from: 2019-02-28 Created: 2019-02-28 Last updated: 2019-11-25Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2019). A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets. In: Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. Paper presented at The 12th Annual EUROMED Academy of Business (EMAB) Conference, "Business Management Theories and Practices in a Dynamic Competitive Environment", Hellenic Mediterranean University, Thessaloniki, Greece, 18-20 September 2019. (pp. 885-897).
Open this publication in new window or tab >>A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets
2019 (English)In: 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment / [ed] Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, 2019, p. 885-897Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to answer the following question: What platform does cluster organisation create to enable its internationalisation process in order for its partner´s organisations to effectively manage the challenges brought about by the cataclysmic changes in business logic in the age of globalisation and digitalisation? Theoretical lens draws on combination of the experiential learningcommitment interplay, which is the driving mechanism of Uppsala´s internationalisation process model with a similar experiential learning-commitment mechanism focusing on business network relationships. Data collection through in-depth interviews with Process Manager – R&D, Cluster Market Manager, Communication and Information, Cluster coordinator took place in the Swedish cluster Future Position X (FPX) - a leading cluster organisation in Europe within geographical information. Findings show that FPX was building international links with similar clusters in the Nordic, Baltic, and European countries. FPX later learned that for it to be in forefront of innovation, it needs to mix its own core competences with very complementing technology areas of the biggest hotspots in the world in Geo Spatial technologies. Conclusion remarks and implications: A sustainable internationalisation platform created by cluster is of utmost importance these days because digitalisation is fundamentally disrupting traditional industries, labour markets and the global economy, and transforming various facets of exchange. To companies, this means opportunities for new or changed business models, spanning from marketing and sales channels to logistics. Originality: This study contributes to the literature examining location can help firms to increase their competitiveness and thus supporting them in getting access to global value chains and new markets, by focusing solely on exogenous activities which serve to improve cooperation with global markets, that are critical to cluster dynamics.

Keywords
Cluster´s internationalisation, Internationalisation process, formal and informal networks, Future Position X (FPX), Digitalisation, Small and Medium-sized Enterprises
National Category
Other Computer and Information Science Business Administration
Identifiers
urn:nbn:se:hig:diva-31253 (URN)978-9963-711-81-9 (ISBN)
Conference
The 12th Annual EUROMED Academy of Business (EMAB) Conference, "Business Management Theories and Practices in a Dynamic Competitive Environment", Hellenic Mediterranean University, Thessaloniki, Greece, 18-20 September 2019.
Projects
HARira/DigIT
Note

Conference proceedings: https://euromed2019.com/wp-content/uploads/2019/10/EuroMed-12-2019.pdf

Won Best Paper Award

Available from: 2019-12-10 Created: 2019-12-10 Last updated: 2019-12-12Bibliographically approved
Kuthea Nguti, L. E., Osarenkhoe, A. & Kiraka, R. N. (2019). A study of the relationship between social cognitive factors and career choice satisfaction within the technology career path: a gendered perspective. Global Business Review
Open this publication in new window or tab >>A study of the relationship between social cognitive factors and career choice satisfaction within the technology career path: a gendered perspective
2019 (English)In: Global Business Review, ISSN 0972-1509, E-ISSN 0973-0664Article, review/survey (Refereed) Epub ahead of print
Abstract [en]

The technology workforce is plagued by a diversity issue caused by women leaving the field at an alarming rate. This global phenomenon afflicts developing nations in particular, since women are believed to make up only 30% of the technology workforce. However, there is little empirical data from developing nations on the phenomenon since most studies on the topic have been conducted in industrialized countries. This paper therefore explores the relationship between socio-cognitive mechanisms (self-efficacy, outcome expectation, perceived social support, academia-family role conflict) and career choice satisfaction, which is posited to be one of the key influencers in an individual’s decision to continue along a particular career path. A questionnaire was used to collect data from students pursuing technology courses, such as in bachelor programmes in informatics and telecommunications, at a private university in Kenya. The findings reveal that self-efficacy, outcome expectations and perceived social support positively influence career choice satisfaction, especially among female students, whereas academic-family role conflict negatively influences career choice satisfaction of female students only. This means that government, higher education institutions and employers need to be attentive to socio-cognitive mechanisms that influence women and use this information to reduce the exodus of women from careers in technology.

Keywords
Career choice satisfaction, career persistence, self-efficacy, outcome expectation, perceived social support, academic-family role conflict, technology
National Category
Other Social Sciences not elsewhere specified
Identifiers
urn:nbn:se:hig:diva-29515 (URN)10.1177/0972150919840935 (DOI)2-s2.0-85067848276 (Scopus ID)
Available from: 2019-05-01 Created: 2019-05-01 Last updated: 2019-11-28Bibliographically approved
Osarenkhoe, A. & Fjellström, D. (2019). Depersonalization of the Customer Relationship in the Age of Digitalization. In: Proceedings of the 34th International Business Information Management Association (IBIMA) conference: . Paper presented at The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain.
Open this publication in new window or tab >>Depersonalization of the Customer Relationship in the Age of Digitalization
2019 (English)In: Proceedings of the 34th International Business Information Management Association (IBIMA) conference, 2019Conference paper, Published paper (Refereed)
Abstract [en]

The current age of digitalisation brings several opportunities and challenges that have precipitated the need to implement digital solutions in organisations. Against this background, technological interface that enables customers to produce service outcome, independent of direct service-employee involvement, is commonly used in organisations in various sectors Extant literature is not keeping pace with the increasing speed in which the digitalisation of society and business is marching forward. In literature, more attention is devoted to personalised service encounter – the use of inter-personal buyer-seller interactions in the process of creating service outcomes. “Personalization”, using software applications/digital tools necessitates lesser inter-personal interactions. Hence, the relationship between companies and customers is increasingly being “depersonalised”. But, we ask in this study the following research question, “does depersonalization affect service provider-customer relationship positively or negatively? To answer this question, thus study aims to identify the pros and cons of depersonalization necessitated by digitalization and how it affects “customer-service provider relationship. The theoretical background rests on the discussion of personalization and depersonalization, technology-based service encounter, customer relationship strategy, opportunities and challenges of digitalization. A qualitative research approach entails both company and customer perspectives. Hence, data was collected through interviews. Findings show that depersonalisation through digitalization, despite some challenges, has positive effects on the “service provider-customer relationship”. Concludes that personalised buyer-seller interactions is considered an unalloyed good. However, adjusting and modifying the service, and making personalised recommendations, are considered a way to greater customer satisfaction. Implications for overcoming the challenges are discussed. Technology will continue to play vital role buyer-seller service encounter and will continue to be a crucial component in the customer-firm interactions. Further studies should investigate the reasons for positive or negative aspects. In addition, it remains open question regarding the perception of "less human error".

National Category
Other Computer and Information Science Business Administration
Identifiers
urn:nbn:se:hig:diva-31248 (URN)978-0-9998551-3-3 (ISBN)
Conference
The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain
Projects
HARira/DigIT
Note

Conference program page: https://ibima.org/conference/34th-ibima-conference/#ffs-tabbed-112

Available from: 2019-12-10 Created: 2019-12-10 Last updated: 2019-12-12Bibliographically approved
Fremont, V., Eklinder-Frick, J., Åge, L.-J. & Osarenkhoe, A. (2019). Interaction through boundary objects: controversy and friction within digitalization. Marketing Intelligence & Planning, 37(1), 111-124
Open this publication in new window or tab >>Interaction through boundary objects: controversy and friction within digitalization
2019 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 37, no 1, p. 111-124Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects.

Design/methodology/approach

The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper provides an analysis of how respondents perceived that the development of these boundary objects affected the creation of novel resource interfaces, and the resulting friction and controversy between new and old structures.

Findings

The study concludes that within a producer?user setting a focal boundary object will take on tangible and standardized properties, and the interaction process will expose friction in terms of both power struggles and resource incompatibilities. On the other hand, a boundary object?s modularity gives the actors central to the interaction room to maneuver and avoid resource incompatibilities and the development setting will hence be characterized by controversies.

Originality/value

The analysis indicates that the way individuals perceive boundary objects is central to interaction processes, answering calls for studies that investigate the role of objects within subject-to-object interaction.

Place, publisher, year, edition, pages
Emerald, 2019
Keywords
Manufacturing industry, Boundary object, Industry 4.0, Digitalization, Industrial marketing, Resource interaction
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-27881 (URN)10.1108/MIP-04-2018-0135 (DOI)000456682900008 ()2-s2.0-85053261428 (Scopus ID)
Available from: 2018-09-10 Created: 2018-09-10 Last updated: 2020-01-29Bibliographically approved
Hyder, A. S., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets: the role of trust, networks and word of mouth. Health Marketing Quarterly, 36(3), 203-219
Open this publication in new window or tab >>Medical tourism in emerging markets: the role of trust, networks and word of mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

Keywords
Medical tourism, emerging market, Philippines, trusr, network, word-of-mouth
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-28560 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2020-01-17Bibliographically approved
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2019). Networked establishment processes in transition economies. Global Business and Economics Review (GBER)
Open this publication in new window or tab >>Networked establishment processes in transition economies
2019 (English)In: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329Article in journal (Refereed) In press
Abstract [en]

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

Place, publisher, year, edition, pages
InderScience Publishers, 2019
Keywords
networks, establishments, actors, resources exchanges, transition economies
National Category
Economics and Business
Identifiers
urn:nbn:se:hig:diva-27579 (URN)
Projects
HAR - Hållbara Affärsrelationer: Digitaliseringens förutsättningar och kritiska faktorer
Available from: 2018-07-11 Created: 2018-07-11 Last updated: 2019-11-28Bibliographically approved
Fjellström, D. & Osarenkhoe, A. (2019). The Effect of Digital Marketing on Customer Relationship Management. In: Proceedings: . Paper presented at The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain..
Open this publication in new window or tab >>The Effect of Digital Marketing on Customer Relationship Management
2019 (English)In: Proceedings, 2019Conference paper, Published paper (Refereed)
Abstract [en]

This research examines the combination of social media and customer relationship management with the help of customer relationship performance and social customer relationship management capabilities in order to explore as if social media can be utilized as a constructive CRM instrument in business-to-business settings. Additionally, the research will disclose the positive or negative impact of the social media on customer relationship performance. During the research process, we interviewed digital marketing managers from four different small and medium sized organizations. The findings of our research shows that because of the companies’s less effective customer relationship management capabilities, the companies were not able to achieve customer relationship performance by utilizing social media. Additionally, we found that not only social media is the most effective instrument for CRM. We also found that there is no specific social media used by every company i.e. the efficiencies of social media platforms varies from company to company.

National Category
Other Computer and Information Science Business Administration
Identifiers
urn:nbn:se:hig:diva-31251 (URN)978-0-9998551-3-3 (ISBN)
Conference
The 34th International Business Information Management Association (IBIMA) conference: 13-14 November 2019, Madrid, Spain.
Projects
HARira/DigIT
Available from: 2019-12-10 Created: 2019-12-10 Last updated: 2019-12-12Bibliographically approved
Fjellström, D. & Osarenkhoe, A. (2018). A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory. In: Conference Book of Abstract Proceedings: The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM). Paper presented at The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Association of Social Sciences and Humanities, Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan, November 24-25 2018. (pp. 4-4).
Open this publication in new window or tab >>A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory
2018 (English)In: Conference Book of Abstract Proceedings: The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), 2018, p. 4-4Conference paper, Published paper (Refereed)
Abstract [en]

This work responds to calls for more studies on customer satisfaction drivers associated with Industrial Vending Solutions (a unique form of vendor-managed inventory) implementation. It identifies key drivers of customer satisfaction and positive service quality perception as well as trust and commitment indicators for business-to-business industrial vending systems by asking: How is the customers perceived service quality impacted by the suppliers execution of the IVS dimensions and what customer satisfaction drivers can be derived? Through an explanatory approach, qualitative data on multiple cases was gathered. 14 in-depth semi-structured interviews were held with customers. We draw upon the consumer satisfaction paradigm to analyse post-usage satisfaction with application service providers services. Solution characteristics of industrial vending systems impact service quality perception through compliance with customer requirements. Customer satisfaction drivers were identified for the investigated industrial vending system, the most important being efficiency, user-friendliness and timeliness. Further, the presence of trust in customer-supplier relationships positively impacts trust and commitment intentions. A conceptual framework builds on knowledge on customer satisfaction which managers can incorporate into the value promise design, product development and marketing strategies.

Keywords
Service Quality, Value Co-Creation, Commitment, Trust, SMEs
National Category
Other Computer and Information Science Business Administration
Identifiers
urn:nbn:se:hig:diva-31262 (URN)
Conference
The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Association of Social Sciences and Humanities, Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan, November 24-25 2018.
Projects
HARira/DigIT
Note

ISBN: 9786026427716

Proceedings abstracts: https://anissh.com/wp-content/uploads/2018/11/Abstract-proceedings.pdf

Available from: 2019-12-10 Created: 2019-12-10 Last updated: 2019-12-12Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-0477-855x

Search in DiVA

Show all publications