hig.sePublications
Change search
Link to record
Permanent link

Direct link
BETA
Lövgren, Karin
Publications (6 of 6) Show all publications
Lövgren, K. (2020). 40-talist är väl ingen ålder: ”Inget är så mystiskt som att bli gammal” skriver Ulf Lundell i sina dagboksbetraktelser i Vardagar-serien: böcker att läsa med nyfikenhet kring temat åldrande och manlighet.. Äldre i centrum (1), 100-103
Open this publication in new window or tab >>40-talist är väl ingen ålder: ”Inget är så mystiskt som att bli gammal” skriver Ulf Lundell i sina dagboksbetraktelser i Vardagar-serien: böcker att läsa med nyfikenhet kring temat åldrande och manlighet.
2020 (Swedish)In: Äldre i centrum, ISSN 1401-5110, no 1, p. 100-103Article in journal (Other academic) Published
Keywords
åldrande, manlighet, skönlitteratur, genus, äldre, män
National Category
Sociology
Identifiers
urn:nbn:se:hig:diva-32076 (URN)
Funder
Swedish Research Council
Available from: 2020-03-24 Created: 2020-03-24 Last updated: 2020-03-27Bibliographically approved
Lövgren, K. (2019). Måste vi prata om klimakteriet?. Äldre i centrum, 33(2), 71-76
Open this publication in new window or tab >>Måste vi prata om klimakteriet?
2019 (Swedish)In: Äldre i centrum, ISSN 1653-3585, Vol. 33, no 2, p. 71-76Article in journal, Editorial material (Other (popular science, discussion, etc.)) Published
Abstract [sv]

En granskning av böcker som handlar om klimakteriet.

Place, publisher, year, edition, pages
Stockholm: , 2019
Keywords
klimakteriet, kvinnor, åldrande, genus, rådgivning
National Category
Other Humanities
Identifiers
urn:nbn:se:hig:diva-30453 (URN)
Available from: 2019-08-02 Created: 2019-08-02 Last updated: 2020-04-07
Lövgren, K. (2019). Osynliga män [Review]. Äldre i centrum (4), 84-87
Open this publication in new window or tab >>Osynliga män
2019 (Swedish)In: Äldre i centrum, ISSN 1653-3585, no 4, p. 84-87Article, book review (Other academic) Published
Place, publisher, year, edition, pages
Stockholm: , 2019
Keywords
män, åldrande, forskningsöversikt
National Category
Gender Studies
Identifiers
urn:nbn:se:hig:diva-31275 (URN)
Funder
Swedish Research Council
Available from: 2019-12-12 Created: 2019-12-12 Last updated: 2020-04-07
Lövgren, K. (2019). Påminn dig. Äldre i centrum (1), 83-87
Open this publication in new window or tab >>Påminn dig
2019 (Swedish)In: Äldre i centrum, no 1, p. 83-87Article in journal (Other (popular science, discussion, etc.)) Published
Place, publisher, year, edition, pages
Stockholm: , 2019
Keywords
äldre åldrande facklitteratur anmälan anhöriga representation
National Category
Other Social Sciences
Identifiers
urn:nbn:se:hig:diva-29467 (URN)
Available from: 2019-04-17 Created: 2019-04-17 Last updated: 2020-04-07
Lövgren, K. & Sjöberg, J. (2017). Att göra ålder i distansförsäljning. In: Krekula, Clary & Johansson, Barbro (Ed.), Introduktion till kritiska åldersstudier: (pp. 197-210). Lund
Open this publication in new window or tab >>Att göra ålder i distansförsäljning
2017 (Swedish)In: Introduktion till kritiska åldersstudier / [ed] Krekula, Clary & Johansson, Barbro, Lund, 2017, p. 197-210Chapter in book (Other academic)
Abstract [sv]

Det här kapitlet beskriver hur marknadskrafter organiserar utifrån ålder och genus genom att positionera olika målgrupper utifrån ålderstillhörighet. Kapitlet visar hur olika normer om ålder skapas och återskapas i text, bild och klädstil, genom en analys av postorderkataloger och nätbutiker som säljer kläder via distansförsäljning.

Place, publisher, year, edition, pages
Lund: , 2017
Keywords
åldrande, ålder, barn, äldre, medier
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:hig:diva-25158 (URN)978-91-44-12094-2 (ISBN)
Available from: 2017-09-04 Created: 2017-09-04 Last updated: 2020-01-31Bibliographically approved
Lövgren, K. (2017). Old age in advertisements for garments. In: Cultural narratives, processes and strategies in representations of age and aging: Cultural gerontology. Paper presented at International symposium on cultural gerontology, 27-30 April 2017, Graz, Austria.
Open this publication in new window or tab >>Old age in advertisements for garments
2017 (English)In: Cultural narratives, processes and strategies in representations of age and aging: Cultural gerontology, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper explores how old age is represented in advertisements. Two cases are analyzed.  The cases are Gudrun Sjödén’s catalogues and an advertising campaign by a chain store: Åhléns.

The first case deals with the designer Gudrun Sjödén’s company and their catalogue, distributed by mail, before each new season. Sjödén is one of Sweden’s largest exporters of fashion. In Sweden the company has come to be associated with older women, whereas it in other countries is rather seen as ecological and colorful fashion, with stores in hip locations in e. g. London, New York, Berlin. In Sweden the catalogue is regarded as a mediated example where also older women are represented. This paper explores how this is done, using the perspective of the producers of the catalogue and an analysis of the visual material as well as interviews with women in the targeted age category, who have given their perspective on the imagery. 

The second case explores an advertising campaign by a Swedish chain of department stores, Åhléns. On billboards, in print and on-line they declared that clothes have no age limit. The company claimed authority through cooperation with a fashion scholar. Although the company stated their intent was to dissolve age limits, paradoxically they presented clearly stated such: for instance, crop tops, age limit 26, ripped jeans, 33, colorful sneakers, 43.  The visual material depicted slender models, in youthful postures dressed in garments associated with youth, with only a few visual clues connoting older age. The campaign, including the following discourse in newspapers, is analyzed.

The two cases, collected and analyzed with methods from several disciplines, especially media studies, discuss representations of old age in a time of changing cultural conceptions of ageing.  

Keywords
aging, old age, gender, fashion, advertisements, media
National Category
Cultural Studies
Identifiers
urn:nbn:se:hig:diva-24015 (URN)
Conference
International symposium on cultural gerontology, 27-30 April 2017, Graz, Austria
Available from: 2017-05-18 Created: 2017-05-18 Last updated: 2020-03-26Bibliographically approved
Organisations

Search in DiVA

Show all publications