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Mörner, Cecilia
Publications (10 of 14) Show all publications
Mörner, C. & Olausson, U. (2017). Hunting the Beast on YouTube: the framing of nature in social media. Nordicom Review, 38(1), 17-29
Open this publication in new window or tab >>Hunting the Beast on YouTube: the framing of nature in social media
2017 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 38, no 1, p. 17-29Article in journal (Refereed) Published
Abstract [en]

Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as threat, as sacred etc. – imply different responses to future challenges. The body of research on nature repre-sentations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.

Keywords
sustainable development, nature-culture, frame analysis, visual analysis, social media, film analysis, hunting
National Category
Media and Communications
Identifiers
urn:nbn:se:hig:diva-27763 (URN)10.1515/nor-2016-0038 (DOI)2-s2.0-85020133342 (Scopus ID)
Projects
Nature meets Network Society: Citizens' Social Representations of Nature in Social Media
Funder
Swedish Research Council Formas
Available from: 2018-08-16 Created: 2018-08-16 Last updated: 2018-08-16Bibliographically approved
Jernudd, Å. & Mörner, C. (2012). Understanding the films of Swedish comedians Hans Alfredsson and Tage Danielsson in terms of cultural branding. In: : . Paper presented at The Branding Strategy in the Audiovisual Sector, Université de Toulouse Le Mirail, France, 5-6 April 2012.
Open this publication in new window or tab >>Understanding the films of Swedish comedians Hans Alfredsson and Tage Danielsson in terms of cultural branding
2012 (English)Conference paper, Oral presentation only (Other academic)
National Category
Studies on Film
Research subject
Film studies
Identifiers
urn:nbn:se:hig:diva-27758 (URN)
Conference
The Branding Strategy in the Audiovisual Sector, Université de Toulouse Le Mirail, France, 5-6 April 2012
Available from: 2012-08-01 Created: 2018-08-27Bibliographically approved
Heldt Cassel, S. & Mörner, C. (2011). The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination. Tourism, Culture & Communication, 11(1), 1-15
Open this publication in new window or tab >>The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination
2011 (English)In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 11, no 1, p. 1-15Article in journal (Refereed) Published
Abstract [en]

This paper examines the marketing and management efforts that have been undertaken to make the Falun World Heritage Site a successful tourist destination in terms of hegemonic, visual representations and narrative constructions. Visual representation is assumed to be a vital aspect of the construction of narratives used to promote tourist destinations. The idea of a narrative as something that constructs sites as comprehensible places through visual representation can be used to illuminate the logic of heritage tourism and branding destinations. The paper argues that representations of a heritage site that are closely related to hegemonic ideas of the site’s history are not necessarily the most profitable ones. If the heritage site is to contribute to local development and tourism, it is essential to understand what the representations of heritage communicate. Using the Falun World Heritage Site as a case study, the article aims to show how the attraction of a site can be hindered by hegemonic assumptions of its history, and therefore of its most interesting and valuable aspects. Analyses of Falun’s marketing, as well as the site itself, show that the constructed hegemonic narratives about the Falun Mine primarily concern men, masculinity and nationalism. Visitors are offered an opportunity to take part through narratives of the Swedish Great Power Period, as constructed and experienced by male geniuses and male mineworkers. These are the stories that correspond to the hegemonic view of those who manage and market the site.

Place, publisher, year, edition, pages
New York, Sydney, Tokyo: Cognizant Communication Corporation, 2011
Keywords
Cultural heritage, Gender, Industrial heritage, Narrative constructions, Tourist destination, Visual representations
National Category
Human Geography Media and Communications
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:hig:diva-27757 (URN)10.3727/109830411X13049571092589 (DOI)
Funder
Swedish Research Council
Available from: 2010-04-03 Created: 2018-08-27Bibliographically approved
Mörner, C. (2009). Pratshowuttolkarens positioner: TV 3:s 'Hannah' i teoretisk belysning. Falun: Högskolan Dalarna
Open this publication in new window or tab >>Pratshowuttolkarens positioner: TV 3:s 'Hannah' i teoretisk belysning
2009 (Swedish)Report (Other academic)
Place, publisher, year, edition, pages
Falun: Högskolan Dalarna, 2009
Series
Arbetsrapport / Högskolan Dalarna, ISSN 1653-9362 ; 6
Keywords
Reality-TV, pratshower, moral och etik, identitet, seende och synlighet
National Category
Media and Communications
Identifiers
urn:nbn:se:hig:diva-27751 (URN)
Available from: 2009-12-13 Created: 2018-08-27 Last updated: 2018-08-27Bibliographically approved
Mörner, C. (2009). What You See is what You Get: Watching Swedish Private Film Collections from the 1960s and the 1970s. In: : . Paper presented at Ways Of Watching, 10th Annual Northeast Historic Film Summer Symposium; Bucksport, Maine; 24-25-July 2009.
Open this publication in new window or tab >>What You See is what You Get: Watching Swedish Private Film Collections from the 1960s and the 1970s
2009 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

Some years ago the Swedish government decided that non-commercial 16 mm, 9,5 mm and 8 mm films, including amateur films, should be filed and accessible for scholars. In 2003 a special film archive was established in the small town of Grängesberg. Hundreds of private film collections have been donated since, and in 2005 I had the opportunity to analyze some of them (published in 2006 in Swedish with Mats Jönsson,Självbilder: Filmer från Västmanland, Stockholm: Svenska Filminstitutet). One major problem with analyzing private film collections is that they usually lack written documentation, that is, textual analysis must include guessing in terms of who is who and why people behave in certain ways (even if the lack of detailed information about a specific collection does not prevent overall, culturally determined inferences like the fact that all of the collections are focused on versions of ‘the sunny side of life’ rather than everyday life). So, last summer I interviewed some of the donators of the collections I had previously studied in order to get some complementary information. In this paper I re-analyze the film collections, focusing on the discrepancy between how I conceived them before and after the interviews and using theories of “place” – for example French historian Pierre Nora’s theory about milieux de memoire and lieux de memoire – as a framework. The presentation will include moving images from the collections.

Keywords
Privatfilm, etnografisk metod, filmanalys, platskonstruktion, minne
National Category
Media and Communications
Identifiers
urn:nbn:se:hig:diva-27762 (URN)
Conference
Ways Of Watching, 10th Annual Northeast Historic Film Summer Symposium; Bucksport, Maine; 24-25-July 2009
Available from: 2009-09-03 Created: 2018-08-27Bibliographically approved
Mörner, C. (2008). Sven Nilsson film revisited: lokalfilm i världsarvsförmedlingens tjänst. In: E. Hedling, M. Jönsson (Ed.), Välfärdsbilder: svensk film utanför biografen (pp. 350-369). Stockholm: Statens ljud- och bildarkiv
Open this publication in new window or tab >>Sven Nilsson film revisited: lokalfilm i världsarvsförmedlingens tjänst
2008 (Swedish)In: Välfärdsbilder: svensk film utanför biografen / [ed] E. Hedling, M. Jönsson, Stockholm: Statens ljud- och bildarkiv , 2008, p. 350-369Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Statens ljud- och bildarkiv, 2008
Series
Mediehistoriskt arkiv, ISSN 1654-6601 ; 5
Keywords
Dokumentärfilm, amatörfilm, regional film, lokal film, kulturarv, världsarv
National Category
Studies on Film
Identifiers
urn:nbn:se:hig:diva-27755 (URN)978-91-88468-09-3 (ISBN)
Available from: 2007-03-16 Created: 2018-08-27Bibliographically approved
Mörner, C. (2007). Sven Nilsson revisited: Från nationell moderniseringsambition till lokalt kulturarv. In: NordMedia 2007: . Paper presented at NordMedia 2007, Helsingfors, 16-19 augusti 2007. Helsingfors
Open this publication in new window or tab >>Sven Nilsson revisited: Från nationell moderniseringsambition till lokalt kulturarv
2007 (Swedish)In: NordMedia 2007, Helsingfors, 2007Conference paper, Oral presentation only (Other academic)
Abstract [sv]

Fotohandlaren Sven Nilsson (1909-1982) ägnade en stor del av sitt liv åt att filma landskapet Dalarna, i synnerhet staden Falun. Hans filmproduktion, som sammantaget består av över 500 titlar i varierande längd, är förmodligen inte kända utanför Dalarnas gränser annat än för de verkliga lokalfilmsentusiasterna. Men i Dalarna hålls hans filmgärning vid liv genom inte minst Dalarnas Museums försorg. Det ordnas filmvisningar runt om i länet och Nilssons filmer ges ut på DVD. Nu hör det till saken att det framgår tydligt av filmerna att Nilsson vurmade för det moderna framskridandet under framför allt 1960-talet, vilket inkluderar exempelvis rivningar av staden Faluns 1600-talskvarter till förmån för mer funktionella byggnader, och att han hade ett påtagligt nationellt perspektiv: Hans mission var att försöka inlemma det lite efterblivna Dalarna i en nationell moderniseringsagenda. Ändå lyckas man idag få honom att framstå som en person som värnade om det lokala kulturarvet i allmänhet och rötterna bakåt i tiden till Falu gruvas storhetstid i synnerhet. Hur går det till? Detta vill jag utreda i mitt paper, bland annat med hjälp av David Lowentahls argument för att ett kulturarv är en konstruktion av fakta och myter stadd i ständig förändring och Peter Aronssons idé om att även om själva kulturarvsbegreppet ursprungligen skapades för att tjäna nationella syften, så formas dagens kulturarv utifrån specifikt regionala eller lokala behov.

Place, publisher, year, edition, pages
Helsingfors: , 2007
Keywords
lokalfilm, kulturarv, dokumentärfilm, världsarv, Falun
National Category
Studies on Film
Identifiers
urn:nbn:se:hig:diva-27756 (URN)
Conference
NordMedia 2007, Helsingfors, 16-19 augusti 2007
Available from: 2007-09-20 Created: 2018-08-27Bibliographically approved
Jönsson, M. & Mörner, C. (2006). Självbilder: filmer från Västmanland (1ed.). Stockholm: Svenska filminstitutet
Open this publication in new window or tab >>Självbilder: filmer från Västmanland
2006 (Swedish)Book (Other academic)
Abstract [sv]

Boken är resultatet av ett samarbete mellan Svenska Filminstitutet och forskare inom det regionala nätverket Penta Plus. Den inleder en förlagsserie om forskning vid SFI:s arkiv i Grängesberg för icke-biografdistribuerad film. En kort redogörelse för projektets bakgrund, uformning och syfte följs av två delstudier. Uifrån begreppen kulturarv och identitet jämför den första bilder av Västmanland i filmen Salabygd (1953) med nutida länslanseringar. Den andra delstudien analyserar ett stort antal privatfilmer från 1960- 70- och 80-talen. I detta digra material studeras i synnerhet individers förhållande till kamera och motiv.

Place, publisher, year, edition, pages
Stockholm: Svenska filminstitutet, 2006. p. 117 Edition: 1
Series
Forskning vid Svenska Filminstitutets arkiv i Grängesberg ; 1
Keywords
Filmhistoria, filmforskning, arkivforskning, amatörfilm, dokumentärfilm, regional identitet, kulturarv, självbild, Penta Plus, Svenska Filminstitutet, Filmarkivet i Grängesberg, Västmanland
National Category
Studies on Film Media and Communications
Research subject
Film studies; Media and Communication Studies
Identifiers
urn:nbn:se:hig:diva-27753 (URN)91-85051-15-2 (ISBN)
Available from: 2011-05-19 Created: 2018-08-27 Last updated: 2018-08-27Bibliographically approved
Mörner, C. (2006). Värt att minnas: Nedslag i privata filmsamlingar från 1960-80-talet. In: M. Jönsson, C. Mörner (Ed.), Självbilder: Filmer från Västmanland: . Stockholm: Svenska Filminstitutet
Open this publication in new window or tab >>Värt att minnas: Nedslag i privata filmsamlingar från 1960-80-talet
2006 (Swedish)In: Självbilder: Filmer från Västmanland / [ed] M. Jönsson, C. Mörner, Stockholm: Svenska Filminstitutet , 2006Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Svenska Filminstitutet, 2006
National Category
Studies on Film
Identifiers
urn:nbn:se:hig:diva-27761 (URN)91-85051-15-2 (ISBN)
Available from: 2006-03-02 Created: 2018-08-27Bibliographically approved
Mörner, C. (2005). Värt att bevara - nedslag i privata filmsamlingar från 1960-1980-talet. In: Nordiska mediekonferensen: . Paper presented at Nordiska mediekonferensen, Aalborg, 11-14 augusti 2005.
Open this publication in new window or tab >>Värt att bevara - nedslag i privata filmsamlingar från 1960-1980-talet
2005 (Swedish)In: Nordiska mediekonferensen, 2005Conference paper, Published paper (Other academic)
National Category
Studies on Film
Identifiers
urn:nbn:se:hig:diva-27760 (URN)
Conference
Nordiska mediekonferensen, Aalborg, 11-14 augusti 2005
Available from: 2005-05-10 Created: 2018-08-27Bibliographically approved
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