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Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals
University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
2005 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 34, no 8, 783-796 p.Article in journal (Refereed) Published
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2005. Vol. 34, no 8, 783-796 p.
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Business Administration
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URN: urn:nbn:se:hig:diva-2267DOI: 10.1016/j.indmarman.2004.12.008ISI: 000233349400004OAI: oai:DiVA.org:hig-2267DiVA: diva2:118929
Available from: 2008-06-23 Created: 2008-06-23 Last updated: 2010-08-23Bibliographically approved

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Hyder, Akmal SEriksson, Lars Torsten
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CiteExportLink to record
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  • apa
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