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Network perspective on establishment process in transition economies
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Skövde, Skövde, Sweden.
University of Halmstad, Halmstad, Sweden.
2017 (English)In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1235-1257Conference paper, Published paper (Refereed)
Abstract [en]

This paper contributes to extant literature on market entry strategies in several ways. First, while previous literature focuses either on entry modes or entry timing, comparatively little efforts are made to illuminate the establishment process. Secondly, it addresses emanating impediments and development of supporting relationships with significant actors during the processes of establishment in transition economies. Establishment model, developed from network approach, facilitated the capturing of various supporting relationships that enabled the focal relationships to function properly during the establishment processes in less-structured markets. In-depth interviews were held with key informants in two Scandinavian firms. Findings show that Statoil’s ability to leverage a number of significant actors in its network for support during its establishment in Estonia makes the process less cumbersome and less resource consuming. Lack of home and host country support for Scania resulted in an arduous and costly process, with the firm’s position changing several times as different problems cropped up. In conclusion, relationship orientation requires adaptation by an organization, but more critically by its managers. Lack of cross-cultural relationship skills and orientation could impede a company’s growth in international markets. We call for more research efforts in the area of cultural dimensions of market establishment processes.

Place, publisher, year, edition, pages
EUROMED PRESS , 2017. p. 1235-1257
Series
EuroMed Academy of Business Conference Book of Proceedings
Keywords [en]
relationships; networks; establishment processes; actors; resource exchanges; transition economies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-26434ISI: 000427297600094ISBN: 978-9963-711-56-7 (print)OAI: oai:DiVA.org:hig-26434DiVA, id: diva2:1197932
Conference
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved

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Osarenkhoe, AihieFjellström, Daniella

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf