hig.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Market-oriented CSR implementation in SMEs with sustainable innovations: an action research approach
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-3258-0671
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-4383-6452
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0001-5257-7459
2020 (English)In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 15, no 5, p. 775-795Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of the study is to identify and analyze critical mediating and moderating market intelligence challenges faced by the SMEs when implementing corporate social responsibility (CSR) based on an applied market-oriented business model (MOBM).

Design/methodology/approach

Focusing on developing CSR-integrated market intelligence, this study uses an action research method by analyzing four case studies. Data is collected through interviews, interactive and knowledge-sharing meetings and on-site observations. The study is part of a larger European Union project using the developed MOBM to follow the four companies' CSR implementation and learning process over a 14-month period. The action research includes seven meetings; between these, the researchers introduced the SMEs to different business focus areas, where CSR is a vital part of the MOBM.

Findings

This study shows that the SMEs are too technology-focused and have little initial idea of how to integrate CSR advantages for market intelligence into their internationalization. The MOBM model offers insights and knowledge on the strength and weakness of the internal organization to meet challenges in internationalization.

Originality/value

Via case study and action research, this study spotlights the challenges that SMEs face in the CSR implementation process and how they deal with those challenges to develop market intelligence competence internally. Instead of following a traditional research approach, the current study applies a CSR-based method where the SMEs go through a knowledge development process that originated from a theoretically designed MOBM.

Place, publisher, year, edition, pages
Emerald Publishing Limited , 2020. Vol. 15, no 5, p. 775-795
Keywords [en]
Business modelCase study, CSR, Knowledge development, Market orientation, Mediator, Moderator, SMEs
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-33408DOI: 10.1108/BJM-03-2020-0091ISI: 000564379400001Scopus ID: 2-s2.0-85089582189OAI: oai:DiVA.org:hig-33408DiVA, id: diva2:1462710
Available from: 2020-08-31 Created: 2020-08-31 Last updated: 2023-03-08Bibliographically approved

Open Access in DiVA

fulltext(242 kB)58 downloads
File information
File name FULLTEXT01.pdfFile size 242 kBChecksum SHA-512
882d4b98fdcc9472f6ae6186c28f95a3e3625936f344dcdcfff053c9e4ad764eeee1b59a06607549bde30ce8c0fca02c3119dbd0b678eae433b697c779a8c2bd
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records

Sundström, AgnetaHyder, Akmal SChowdhury, Ehsanul

Search in DiVA

By author/editor
Sundström, AgnetaHyder, Akmal SChowdhury, Ehsanul
By organisation
Business administration
In the same journal
Baltic Journal of Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 58 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 225 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf