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Market-oriented business model for SMEs' disruptive innovations internationalization
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-3258-0671
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-4383-6452
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0001-5257-7459
2021 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 39, no 5, p. 670-686Article in journal (Refereed) Published
Abstract [en]

Purpose

The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation.

Design/methodology/approach

Based on market orientation literature, an MOBM is developed and assessed through collaboration among companies, researchers and networking partners. For the evaluation of the model, qualitative data was collected through workshops, interviews and participatory observations at four case SMEs. Methodologically, the implementation of the MOBM consists of a systematic knowledge development process by following four work packages to support the companies' market-oriented internationalization.

Findings

The results show that SMEs face internal barriers to developing innovativeness that hinder them from creating effective disruptive innovation for the international buyer chain. The study finds that SMEs need to work with an MOBM for developing market intelligence within the organization and seek external support for entering the international market. Practical implications The methodological strength allows application, evaluation and modification of the MOBM in close collaboration with the SMEs that directly benefit from its implementation. Modifying the principles of market orientation by practical application, SMEs can apply the MOBM to analyze their internationalization capacity for high-tech disruptive innovations.

Originality/value

This article contributes to new thinking by introducing market orientation to SMEs' internationalization of disruptive innovation. The study highlights the less researched field of disruptive innovation by developing the MOBM to deal with SMEs' internationalization.

Place, publisher, year, edition, pages
Emerald , 2021. Vol. 39, no 5, p. 670-686
Keywords [en]
Market orientation, SMEs, Business model, Disruptive innovation, Internationalization, Buyer chains
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-35409DOI: 10.1108/MIP-10-2019-0527ISI: 000619600600001Scopus ID: 2-s2.0-85101486666OAI: oai:DiVA.org:hig-35409DiVA, id: diva2:1535456
Funder
European Regional Development Fund (ERDF)Available from: 2021-03-09 Created: 2021-03-09 Last updated: 2023-03-08Bibliographically approved

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Sundström, AgnetaHyder, Akmal SChowdhury, Ehsanul

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CiteExportLink to record
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Citation style
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