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Positioning of premium priced kitchen knives in the German market: – A Case Study of Swedish SME Damasteel
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2022. , p. 73
Keywords [en]
SMEs, Internationalisation, Differentiation, Pricing strategies, Customers, B2B
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-37929OAI: oai:DiVA.org:hig-37929DiVA, id: diva2:1637025
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Supervisors
Examiners
Available from: 2022-09-28 Created: 2022-02-11 Last updated: 2022-09-28Bibliographically approved

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fulltext(974 kB)339 downloads
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f5c775c9eb187d1fbe1d12384dc41f53c62188854c0376f6669ce0cc2d323cae520d87afdf3f59c9e57072e9e58b7ae6789c457492f255f92324bcb1eb182e13
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf