hig.sePublications
Planned maintenance
A system upgrade is planned for 10/12-2024, at 12:00-13:00. During this time DiVA will be unavailable.
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Kan jag lita på det här?: En undersökning om spridning av falsk information i sociala medier.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
2023 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today's media landscape is larger and more diverse than ever before. Individuals are fedwith news and information from many different types of media. When competition ishigh, media actors need to stand out to be noticed, sometimes to the extent that the truthis omitted or embellished. The purpose of this essay is to examine the consequences ofthe spread of false information on social media. The material of the essay consists of 25Swedish videoclips from YouTube and is intended to investigate how well the videoportals (headlines & thumbnails) correspond to the actual content of the videos. Themethod used in the essay is a quantitative coding of these videoclips and a multimodalanalysis from a selection of these coded video clips. To fulfill the purpose of the essay,theories and concepts such as misinformation and disinformation, filter bubbles, andselective exposure theory are used. The results of the study showed that many videoportals do not correspond at all to the content that the clip possesses. They oftenexaggerate or add details that make the video clip stand out more or appear moreinteresting for the audience to engage with. The consequences of false information spreadon social media can be many. For example, it can contribute to somewhat distortedworldviews. If individuals in a society are fed with incorrect information, it becomes moredifficult to get a fair picture of the world. It can also become normalized that thingswritten on social media are often not true, which leads to it becoming commonplace tobuy into small lies and not trust the information and news consumed online.

Place, publisher, year, edition, pages
2023. , p. 54
Keywords [en]
False information, Clickbait, YouTube, Misinformation, Disinformation, Quantitative coding, Multimodal critical discourse analysis, Filter bubbles, Selective, exposure theory.
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hig:diva-42119OAI: oai:DiVA.org:hig-42119DiVA, id: diva2:1766850
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Available from: 2023-07-03 Created: 2023-06-13 Last updated: 2023-07-03Bibliographically approved

Open Access in DiVA

fulltext(4034 kB)113 downloads
File information
File name FULLTEXT01.pdfFile size 4034 kBChecksum SHA-512
99e2cef0f8de278ae89b0a5ddc41473da6d7f02586a65bee74dba08960cfbc559fdcbc5841fb9cdd1f7454e1b7a0c70f2244a7fb7add695752d23176a54fe40a
Type fulltextMimetype application/pdf

By organisation
Department of Humanities
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 113 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 355 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf