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Market-oriented CSR implementation in SMEs with sustainable innovations: an action research approach
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.ORCID-id: 0000-0003-3258-0671
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.ORCID-id: 0000-0002-4383-6452
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.ORCID-id: 0000-0001-5257-7459
2020 (engelsk)Inngår i: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 15, nr 5, s. 775-795Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose

The purpose of the study is to identify and analyze critical mediating and moderating market intelligence challenges faced by the SMEs when implementing corporate social responsibility (CSR) based on an applied market-oriented business model (MOBM).

Design/methodology/approach

Focusing on developing CSR-integrated market intelligence, this study uses an action research method by analyzing four case studies. Data is collected through interviews, interactive and knowledge-sharing meetings and on-site observations. The study is part of a larger European Union project using the developed MOBM to follow the four companies' CSR implementation and learning process over a 14-month period. The action research includes seven meetings; between these, the researchers introduced the SMEs to different business focus areas, where CSR is a vital part of the MOBM.

Findings

This study shows that the SMEs are too technology-focused and have little initial idea of how to integrate CSR advantages for market intelligence into their internationalization. The MOBM model offers insights and knowledge on the strength and weakness of the internal organization to meet challenges in internationalization.

Originality/value

Via case study and action research, this study spotlights the challenges that SMEs face in the CSR implementation process and how they deal with those challenges to develop market intelligence competence internally. Instead of following a traditional research approach, the current study applies a CSR-based method where the SMEs go through a knowledge development process that originated from a theoretically designed MOBM.

sted, utgiver, år, opplag, sider
Emerald Publishing Limited , 2020. Vol. 15, nr 5, s. 775-795
Emneord [en]
Business modelCase study, CSR, Knowledge development, Market orientation, Mediator, Moderator, SMEs
HSV kategori
Identifikatorer
URN: urn:nbn:se:hig:diva-33408DOI: 10.1108/BJM-03-2020-0091ISI: 000564379400001Scopus ID: 2-s2.0-85089582189OAI: oai:DiVA.org:hig-33408DiVA, id: diva2:1462710
Tilgjengelig fra: 2020-08-31 Laget: 2020-08-31 Sist oppdatert: 2023-03-08bibliografisk kontrollert

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Sundström, AgnetaHyder, Akmal SChowdhury, Ehsanul

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