Author: Linnea Brundell

Mentor: Gábor Bora

Course: Media and communication studies, C- level, advanced course. 

Communication, ethical and moral – a survey based on news exposing companies which does not follow their own communication policies.

Plot: In a leader in the newspaper Arbetarbladet, the writer says that the numbers of journalists are going to be reduced, while the numbers of informant officer are going to increase. 

Theory: The theory which has been used in the essay is Pierre Bourdieu´s field theories, Jürgen Habermas theories on representation and theories about the company’s values.

Method: The method used in the essay is a qualitative text-analysis. The material in the essay is articles from the newspaper Svenska Dagbladet and Dagens Nyheter. Also two documentaries from the TV-show Kalla Fakta will be a part of the material. Adocument made by the trade union DIK, which tell about ethical guidelines for information officer, journalistic rules for their work are also a part of the material. 

Result: The survey shows that the companies have been failing to work after own policy documents.