hig.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Effektiv marknadsföring genom segmentering: i ett litet kommunalt bostadsföretag i glesbygd
Högskolan i Gävle, Institutionen för ekonomi.
2007 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
Abstract [en]

It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.

The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.

A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated. Literatur, mainly Kotler, Echeverri and Edvardsson has been studied. Also spontaneous interviews with relevent persons have been made.

Conclusion Each part of the three segments that have been investigated, had different needs:

1. The pensioner who needs social activities and ask for smaller measure on the private level

2. The family with children whose wish a pleasant surroundings to get a better comfort

3. The student who wants a increase maintenance in their living

In the end of the essay an episode with proposals package of measures will be presentated.

Ort, förlag, år, upplaga, sidor
2007. , s. 49
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hig:diva-200Arkivnummer: E3BA: DiVA 083/07OAI: oai:DiVA.org:hig-200DiVA, id: diva2:119754
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2007-09-02 Skapad: 2007-09-02

Open Access i DiVA

fulltext(390 kB)907 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 390 kBChecksumma MD5
ebf7a50dbcd7604e33a71598a92100d4a831b8bb92ea22d41a4e69a6bf200f009a5cfd2b
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen för ekonomi
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 907 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 595 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf