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Network perspective on establishment process in transition economies
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
University of Skövde, Skövde, Sweden.
University of Halmstad, Halmstad, Sweden.
2017 (Engelska)Ingår i: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, s. 1235-1257Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

This paper contributes to extant literature on market entry strategies in several ways. First, while previous literature focuses either on entry modes or entry timing, comparatively little efforts are made to illuminate the establishment process. Secondly, it addresses emanating impediments and development of supporting relationships with significant actors during the processes of establishment in transition economies. Establishment model, developed from network approach, facilitated the capturing of various supporting relationships that enabled the focal relationships to function properly during the establishment processes in less-structured markets. In-depth interviews were held with key informants in two Scandinavian firms. Findings show that Statoil’s ability to leverage a number of significant actors in its network for support during its establishment in Estonia makes the process less cumbersome and less resource consuming. Lack of home and host country support for Scania resulted in an arduous and costly process, with the firm’s position changing several times as different problems cropped up. In conclusion, relationship orientation requires adaptation by an organization, but more critically by its managers. Lack of cross-cultural relationship skills and orientation could impede a company’s growth in international markets. We call for more research efforts in the area of cultural dimensions of market establishment processes.

Ort, förlag, år, upplaga, sidor
EUROMED PRESS , 2017. s. 1235-1257
Serie
EuroMed Academy of Business Conference Book of Proceedings
Nyckelord [en]
relationships; networks; establishment processes; actors; resource exchanges; transition economies
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hig:diva-26434ISI: 000427297600094ISBN: 978-9963-711-56-7 (tryckt)OAI: oai:DiVA.org:hig-26434DiVA, id: diva2:1197932
Konferens
10th Annual Conference of the EuroMed-Academy-of-Business, 13-15 September 2017, Rome, Italy
Tillgänglig från: 2018-04-16 Skapad: 2018-04-16 Senast uppdaterad: 2018-04-16Bibliografiskt granskad

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Osarenkhoe, AihieFjellström, Daniella

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