Waste is generated, processes and disposed of by all actors in the chain from producers (in-dustries) via consumers to waste companies. The interactions between all these actors deter-mine the environmental consequences and the costs. We have studied the middle part, i.e. households and organizations in their roles as consumers. We have focused on attitudes, knowledge and behaviour.

The work has largely been performed by bachelor and master students of business administra-tion as their final thesis. Most studies are based on interviews or mail questionnaires. How-ever, two studies are theoretical focussing social marketing.

We report and analyze the results of the studies conducted during the last two semesters. This is our second report from our project. More studies and a doctoral project is under way.