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En studie om Varumärken i media - Hur ska GävleTidningar förhålla sig till Arbetarbladet och GefleDagblad?
University of Gävle, Department of Business Administration and Economics.
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [sv]

Syftet med denna uppsats är att undersöka varumärkesproblematiken i denna dubbla konkurrens- och samarbetssituation.

Abstract [en]

The purpose with the study is to examine the complex problem of brands, in a competition - and cooperation situation.

Place, publisher, year, edition, pages
2007. , p. 46
Keywords [sv]
Varumärken, Fusion, Marknadsföring, Media
National Category
Fusion, Plasma and Space Physics
Identifiers
URN: urn:nbn:se:hig:diva-150Archive number: E3BA: DiVA 054/07OAI: oai:DiVA.org:hig-150DiVA, id: diva2:119703
Uppsok
fysik/kemi/matematik
Supervisors
Examiners
Available from: 2007-07-04 Created: 2007-07-04

Open Access in DiVA

fulltext(535 kB)398 downloads
File information
File name FULLTEXT01.pdfFile size 535 kBChecksum MD5
ce9cf087b0f22a72f0b466d406e06e930e742938616151b2f9012eee91b406d728292b61
Type fulltextMimetype application/pdf

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Department of Business Administration and Economics
Fusion, Plasma and Space Physics

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CiteExportLink to record
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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf