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Sustainable E-commerce: How to integrate the dimensions of sustainability within the e-commerce sector
Högskolan i Gävle, Akademin för teknik och miljö, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, Industriell ekonomi.
Högskolan i Gävle, Akademin för teknik och miljö, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, Industriell ekonomi.
2018 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Hållbar utveckling
Uppsatsen/examensarbetet handlar till övervägande del om hållbar utveckling enligt högskolans kriterier
Abstract [en]

Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable.

Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. Secondly, two case studies were conducted in order to collect empirical data. The data was collected through interviews, where a total of three interviews was conducted. The literature framework and the multiple case studies were then cross-analyzed with each other.

Findings: Throughout the thesis several trade-offs regarding the three dimensions of sustainability have been identified and evaluated, and they are all clearly presented in a compiled table. The findings also indicates that the sustainable actions a company may make needs to be thoroughly communicated through their websites since the e-commerce disables the face-to-face interactions. It is of great importance for companies to increase the consumer awareness and knowledge in order to motivate them in to being sustainable.

Theoretical Contribution: This thesis contributes to science by the unification of the e-commerce and the three dimensions of sustainability. The study thus merge science with empirics to create a deeper knowledge and contribute to the body of literature with a compiled table of trade-offs.

Practical Contribution: Practitioners will be enlightened of the importance of all the three dimensions of sustainability, and they will understand the concept and events of trade-offs for sustainability when working within e-commerce. The thesis also provides insight for companies to learn how very important it is with better communication about sustainability factors to its consumers.

Limitations: This study is delimited to the e-commerce connected to business to consumer (B2C). The study will only involve Swedish companies and will not investigate them on an intra-organizational level. They will be treated as “black boxes”, as the focus only will be on the three dimensions of sustainability in relation to e-commerce, and not any organizational structures or consumers in detail. 

Ort, förlag, år, upplaga, sidor
2018. , s. 39
Nyckelord [en]
E-commerce, sustainability, sustainable e-commerce, case studies
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:hig:diva-26869OAI: oai:DiVA.org:hig-26869DiVA, id: diva2:1215642
Ämne / kurs
Industriell ekonomi
Utbildningsprogram
Industriell ekonomi – magisterprogram (sv eller eng)
Handledare
Examinatorer
Tillgänglig från: 2018-06-11 Skapad: 2018-06-08 Senast uppdaterad: 2018-06-11Bibliografiskt granskad

Open Access i DiVA

Berglund, A. and Svanteson, M. Master thesis. Sustainable E-commerce. 2018(942 kB)1914 nedladdningar
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