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Influencers påverkan på varumärkeslojalitet.: En kvantitativ studie på den svenska marknaden
Ajax, Olivia
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Brunila, Julia
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2018 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2018. , p. 66
Keywords [sv]
Influencer, social media, varumärkeslojalitet, attitydmässig lojalitet, beteendemässig lojalitet
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-26948
OAI: oai:DiVA.org:hig-26948
DiVA, id:
diva2:1217117
Subject / course
Business administration
Educational program
Business administration
Supervisors
Kågström, Jonas, Fil.Dr., Universitetslektor i Företagsekonomi
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Examiners
Åge, Lars-Johan, Ekon.Dr., Universitetslektor i Företagsekonomi
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Available from:
2018-06-21
Created:
2018-06-12
Last updated:
2018-06-21
Bibliographically approved
Open Access in DiVA
fulltext
(1923 kB)
2069 downloads
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FULLTEXT01.pdf
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1923 kB
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ceb4cf37150a79c847a5e072e8146590c2d7cf513b9862faa97e8fc80daffacb4274b0ea346eac5619df514c2727517d28f11832744ddf64303cc23c498665ce
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fulltext
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Department of Business and Economic Studies
On the subject
Business Administration
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Total: 2177 downloads
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26948
Direct link
http://hig.diva-portal.org/smash/record.jsf?pid=diva2:1217117
Cite
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
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nn-NB
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