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Networked establishment processes in transition economies
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. (HAR - Hållbara Affärsrelationer)ORCID iD: 0000-0003-0477-855X
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. (HAR - Hållbara Affärsrelationer)
2020 (English)In: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329, Vol. 22, no 1-2, p. 161-177Article in journal (Refereed) Published
Abstract [en]

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

Place, publisher, year, edition, pages
InderScience Publishers, 2020. Vol. 22, no 1-2, p. 161-177
Keywords [en]
networks, establishments, actors, resources exchanges, transition economies
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-27579DOI: 10.1504/GBER.2020.105040Scopus ID: 2-s2.0-85079694704OAI: oai:DiVA.org:hig-27579DiVA, id: diva2:1232507
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HAR - Hållbara Affärsrelationer: Digitaliseringens förutsättningar och kritiska faktorerAvailable from: 2018-07-11 Created: 2018-07-11 Last updated: 2020-03-03Bibliographically approved

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Osarenkhoe, AihieFjellström, Daniella

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Citation style
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Language
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