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Högskolan in Gävle: en studie av skolans marknadsföring och kommunikation i ett
University of Gävle, Department of Business Administration and Economics.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med uppsatsen är att ta reda på:

· Hur skolan i allmänhet marknadsför sig

· Om de marknadsför sig enligt teorin

· Om det finns några alternativ till marknadsföringen

· Hur skolan ska uppmärksammas i omvärlden

Place, publisher, year, edition, pages
2008. , p. 78
Keywords [en]
Budskap, Rykte, Profilering, uppmärksamhet och kommunikation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-3012Archive number: E3BA: DiVA 104/08OAI: oai:DiVA.org:hig-3012DiVA, id: diva2:126474
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-12-18 Created: 2008-12-18 Last updated: 2008-12-18Bibliographically approved

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fulltext(743 kB)669 downloads
File information
File name FULLTEXT01.pdfFile size 743 kBChecksum MD5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf