hig.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Understanding the Determinants of Technology Driven Services Adoption by the Rural Consumers in Bangladesh
American International University-Bangladesh, Dhaka, Bangladesh.
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. (Sustainable Business Relations)ORCID-id: 0000-0001-5257-7459
North South University, Dhaka, Bangladesh.
2018 (engelsk)Inngår i: Journal of Business Administration, ISSN 1680-9823, Vol. 38, nr 1 & 2, s. 103-115Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study sought to ascertain the possible determinants that sway rural consumers’ behavioral intention to use technology driven services in Bangladesh. Using the self-administrated questionnaire followed by several in-depth interviews and focus group discussions (FGDs) as supporting instruments, this study analyzed information gathered from one hundred and three respondents, drawn purposively from a village locally known as Dollar Bazar, situated in Manikganj district of Bangladesh.  All respondents were provided with the structured and self-administrated questionnaires and advised to quantify their responses in a 7-point Likert scale ranging from Strongly Disagree (SD) to Strongly Agree (SA). Questionnaire items were primarily adopted from prior studies, pertinent to Information Communication Technologies (ICTs) diffusion, adoption, and acceptance. Results of the study reveal that the three retained observed variables; Service Perception (SP), Perceived Interaction (PI), Intention to Use (ITU) have good degree of internal consistency. Moreover, confirmatory factor analysis (CFA) results brought out the facts that the variable, namely Perceived Interaction (PI) is significantly affecting the dependent variable while Service Perception (SP) has no significant effect on the intention to use which are quite consistent with the earlier estimates in this field. Findings of this study have theoretical contributions as it directly contributes by enhancing the outlook of the literature of technology adoption, and provide managerial implications for ICT driven organizations (i.e. Telecom companies, Value Added service [VAS] providers, Financial Institutions) by enhancing knowledge regarding the rural consumers of Bangladesh and their behavior. 

sted, utgiver, år, opplag, sider
Dhaka: Institute of Business Administration (IBA), University of Dhaka , 2018. Vol. 38, nr 1 & 2, s. 103-115
Emneord [en]
Rural Consumer, Information and Communication Technology (ICT), Service Perception (SP), Intention to Use (ITU), Perceived Interaction (PI), Technology Driven Services, Bangladesh
HSV kategori
Identifikatorer
URN: urn:nbn:se:hig:diva-29333OAI: oai:DiVA.org:hig-29333DiVA, id: diva2:1292402
Tilgjengelig fra: 2019-02-28 Laget: 2019-02-28 Sist oppdatert: 2019-04-02bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Personposter BETA

Chowdhury, Ehsanul

Søk i DiVA

Av forfatter/redaktør
Amin, Md. KhaledChowdhury, Ehsanul
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 37 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf