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Vad attraheras industrimedarbetare av vid val av arbetsgivare?: Skiljer det sig beroende på ålder?
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational and Public Health Sciences, Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational and Public Health Sciences, Psychology.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte med studien var att undersöka om det fanns skillnader mellan yngre och äldre när det kommer till en arbetsgivares attraktivitet. Undersökningen genomfördes på en industriorganisation i Mellansverige, genom en enkätstudie undersöktes fem dimensioner; ekonomi, social, intresse, utveckling och tillämpningutifrån mätinstrumentet Employer Attractiveness Scale (EmpAt). Deltagarna delades in i en av två åldersgrupper beroende på hur gamla de var. De som var mellan 18–39 år räknades in i gruppen yngreoch äldreom de var 40 år och uppåt. Totalt deltog 72 personer i studien, varav 31 yngreoch 41 äldre. Resultatet visade att det inte fanns någon signifikant skillnad mellan åldersgrupperna och vad de prioriterade vid val av arbetsgivare. Däremot fick dimensionen socialt värde det högsta medelvärdet oavsett ålder. 

Abstract [en]

The purpose of the study was to examine whether there was any difference between younger and older people regarding the attractiveness of an employer. The survey was conducted on an industrial organization in central Sweden, through a survey study five dimensions were examined; economy, social, interest, development and application based on the measuring instrument Employer Attractiveness Scale (EmpAt). Participants were divided into an age group of two depending on how old they were. Those who were between 18-39 years old were included in the group young and olderif they were 40 years and up. A total of 72 people participated in the study, of which 31 were youngand 41 were older. The result showed that there was no significant difference between the age groups and what they prioritized when choosing an employer. However, the dimension social value received the highest mean value regardless of age.

Place, publisher, year, edition, pages
2019. , p. 18
Keywords [en]
Employer Branding, Employer attractiveness, Employer Brand, Age
Keywords [sv]
Employer Branding, Employer attractiveness, Arbetsgivarvarumärke, Ålder
National Category
Applied Psychology
Identifiers
URN: urn:nbn:se:hig:diva-29625OAI: oai:DiVA.org:hig-29625DiVA, id: diva2:1320032
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-04 Last updated: 2019-06-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf