The purpose of this study was to identify what business executives do to counteract unwanted cultures within male dominated trades. This study will investigate two questions that are based on how business management experience the culture within an organization and what they do to actively prevent unwanted norms, attitudes and values in a work place. Nine semistructured interviews were conducted utilizing a qualitative method. All interviewees were in a position of power within male dominated trades. Collected data was analysed with an inductive thematic analysis which resulted in four main themes. The first main theme was trade culture, within which jargon and generational shift are discussed. The second main theme was the challenges and advantages of leadership. This theme discusses company leaders' ability to correct behaviors and be a good role model. It is also about diversity and employer - employee relations. The third main theme was safety culture, which concerns the idea of clarifying and reinforcing certain behaviors and expectations. The fourth and last main theme was the work of change. This theme enlightens the support that leaders may offer, as well as the values that permeate a workplace.