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A Marketing Perspective in Climate Change Resilience: The Case of Navotas City
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-2016-4841
2022 (English)In: Handbook on Climate Change and Technology / [ed] Urban, F. & Nordensvärd, J., Cheltenham, United Kingdom: Edward Elgar Publishing, 2022Chapter in book (Refereed)
Abstract [en]

This book chapter is positioned to examine how a local government in a vulnerable country facilitates climate change resiliency. In this context, Navotas, a city located in the Philippines, is chosen because of its geographical location, active action concerning climate resilience while operating with limited resources. The study shows that the government (as the provider of the service) faces three challenges: limitation of provider, complexity nature of advocacy, and limitation of the citizens. To help smoothen the process, trust-building and collaboration are placed to fill up the gaps. This means that developing trust and establishing collaboration ease the challenges of government meets during the climate change resilience action.

Place, publisher, year, edition, pages
Cheltenham, United Kingdom: Edward Elgar Publishing, 2022.
Keywords [en]
Climate change, resilense, advocacy, Philippines, Navotas, trust
National Category
Business Administration
Research subject
no Strategic Research Area (SFO)
Identifiers
URN: urn:nbn:se:hig:diva-37221OAI: oai:DiVA.org:hig-37221DiVA, id: diva2:1605137
Available from: 2021-10-22 Created: 2021-10-22 Last updated: 2021-10-22Bibliographically approved

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Rydback, Michelle

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CiteExportLink to record
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