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Can domestic medical tourism contribute to healthcare equity? A commentary
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-2016-4841
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-4383-6452
University of Gävle, Faculty of Health and Occupational Studies, Department of Public Health and Sport Science, Public Health Science.ORCID iD: 0000-0003-4415-7942
Department of Public Health and Sports Science, University of Gävle, Gävle, Sweden.
2022 (English)In: Journal of Market Access & Health Policy, E-ISSN 2001-6689, Vol. 10, no 1, article id 2061241Article in journal (Refereed) Published
Abstract [en]

Purpose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries. Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested. Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity. Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare. Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.

Place, publisher, year, edition, pages
Taylor & Francis , 2022. Vol. 10, no 1, article id 2061241
Keywords [en]
domestic medical tourism, health equity, service marketing, marketing, awareness
National Category
Business Administration Public Health, Global Health, Social Medicine and Epidemiology
Research subject
no Strategic Research Area (SFO)
Identifiers
URN: urn:nbn:se:hig:diva-38375DOI: 10.1080/20016689.2022.2061241PubMedID: 35399188Scopus ID: 2-s2.0-85148861308OAI: oai:DiVA.org:hig-38375DiVA, id: diva2:1650067
Available from: 2022-04-06 Created: 2022-04-06 Last updated: 2023-03-08Bibliographically approved

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Rydback, MichelleHyder, Akmal SMacassa, Gloria

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