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Sustainable global branding for Born-Global Start-ups: A study on Swedish Born-Global Start-ups
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-2016-4841
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0001-5257-7459
2024 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This study aims to explore the sustainable global brand development process of Born-Global startups. This study follows a qualitative method which includes semi-structured interviews and thematic analysis. Data is collected from ten Born-Global startups in Sweden. This study contribute both toward a deeper theoretical understanding of the issues that influences sustainable global branding for Born-Global startups as well as work as a practical guide for entrepreneurs and managers to prioritize the factors that influences the sustainable global branding process for Born-Global start-ups. 

Place, publisher, year, edition, pages
2024.
Keywords [en]
Born-global, startups, sustainable branding; perception; process
National Category
Business Administration
Research subject
Intelligent Industry
Identifiers
URN: urn:nbn:se:hig:diva-45816OAI: oai:DiVA.org:hig-45816DiVA, id: diva2:1904725
Conference
CIMaR 31st Annual Conference, 12-13 juni, Högskolan i Gävle
Available from: 2024-10-10 Created: 2024-10-10 Last updated: 2024-10-11Bibliographically approved

Open Access in DiVA

fulltext(144 kB)78 downloads
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Type fulltextMimetype application/pdf

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Rydback, MichelleChowdhury, Ehsanul

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf