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Grey is gorgeous: on Dove's campaign for real beauty targeting older consumers
Umeå universitet, Demografiska databasen.ORCID iD: 0000-0002-1830-9941
2012 (English)In: New perspectives on consumer culture theory and research / [ed] Sedáková, Renata & Zahrádka, Pavel, Cambridge: Cambridge Scholars Publishing, 2012Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cambridge: Cambridge Scholars Publishing, 2012.
Keyword [en]
age, aging, markering, advertising
National Category
Social Sciences Interdisciplinary
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URN: urn:nbn:se:hig:diva-23492ISBN: 978-1-4438-4157-3 OAI: oai:DiVA.org:hig-23492DiVA: diva2:1070715
Available from: 2013-04-09 Created: 2017-02-02Bibliographically approved

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Lövgren, Karin
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
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