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Grey is gorgeous: on Dove's campaign for real beauty targeting older consumers
Lövgren, Karin
Umeå universitet, Demografiska databasen.
ORCID iD:
0000-0002-1830-9941
2012 (English)
In:
New perspectives on consumer culture theory and research / [ed] Sedáková, Renata & Zahrádka, Pavel, Cambridge: Cambridge Scholars Publishing, 2012
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cambridge: Cambridge Scholars Publishing, 2012.
Keywords [en]
age, aging, markering, advertising
National Category
Social Sciences Interdisciplinary
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URN:
urn:nbn:se:hig:diva-23492
ISBN:
978-1-4438-4157-3 (print)
OAI: oai:DiVA.org:hig-23492
DiVA, id:
diva2:1070715
Available from:
2013-04-09
Created:
2017-02-02
Last updated:
2018-03-13
Bibliographically approved
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