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Vad är CSR för oss?: En studie om utmaningar vid CSR-implementering i en människorättsorganisation
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med arbetet är att söka förståelse för de utmaningar organisationer står inför vid CSR-implementering, och hur de utmaningarna kan mötas med förändringsagenter.

Metod: Uppsatsen baseras kring en kvalitativ metod där tematisk analys appliceras. Via relevant teoretiskt material identifieras de tre övergripande temana Tolkning, Förändringsagent och Implementering, vilka agerar strukturell grund vid redovisning samt analys av insamlad empirisk data. Empirisk data har samlats in genom semistrukturerade intervjuer utförda på en svensk människorättsorganisation.    

Resultat & slutsats: Uppsatsens resultat indikerar att skapandet av organisationsbreda förståelser av begreppet CSR underlättas då konceptet knyts till organisationens egen kontext. Uppsatsen visar hur den egna kontexten i form av faktorer som värdegrund, organisationsklimat och historik agerar vägledande drivkrafter då en specifik begreppstolkning ska formeras. Vidare belyses förändringsagentens roll i processen med speciell betoning kring informella förändringsagenters betydelse vid tolkning av CSR. Uppsatsen visar då hur engagerade personer inom organisationen med naturlig passion och kompetens effektivt kan förmedla en gemensam uppfattning om begreppets innebörd i den egna kontexten.  

Förslag till fortsatt forskning: Uppsatsens begränsning utgörs av valet av studieobjekt. Den studerade människorättsorganisationen omges av faktorer som kan anses vara unika i ett bredare organisationsperspektiv, varför generalisering av forskningsresultaten kan anses problematisk. Därför bör framtida forskning riktas mot att vidare utforska uppsatsens framkomna insikter i ett sammanhang av privata företag.

Uppsatsens bidrag: Uppsatsens bidrag består dels i en ökad förståelse kring betydelsen av informella förändringsagenter och hur organisationer som första steg i orienteringen mot CSR bör vända blicken mot den egna organisationen. Vidare framkommer att personer samt faktorer som redan existerar inom organisationen, exempelvis värdegrund, historik eller organisationsklimat, redan kan utgöra en solid grund mot förståelse av den egna kontexten vid tolkning av CSR.

Abstract [en]

Aim: The purpose of this thesis is to gain insight into the challenges that faces organisations when implementing CSR, and how those challenges can be met with change agents.

Method: This thesis is based around a qualitative method wherein a thematic analysis is applied. Through relevant theoretic ground the three overall themes of Interpretation, Change agents and Implementation is identified, further acting as a structural basis for the account as well as analysis of the empirical data. The empirical information has in turn been collected through semistructured interviews conducted at a Swedish human rights organisation.  

Result & Conclusions: The findings of this thesis indicate that the creation of an organisation-wide understanding of CSR is facilitated by attaching the concept to the individual context of the organisation. The context in the form of factors such as basic values, organisational climate and overall history is then acting as a guiding force towards forming a specific conceptual interpretation. The procedural role of the change agent is further highlighted, with an emphasis on the importance of raising awareness around informal change agents through the process of interpreting CSR. The findings then demonstrate how dedicated persons within the organisation through natural passion and competence, effectively can convey unified understandings of the concept within the own context.

Suggestions for future research: The limitations of the thesis consist of the chosen study example. The human rights organisation studied is surrounded by factors that can be viewed as rather unique in a wider organisational perspective. Generalising the results can therefore prove to be problematic. Future research should in that sense be aimed towards exploring the insights of this thesis in the context of private corporations.

Contribution of the thesis: The contribution of this thesis consist in part of the increased understanding around the importance of informal change agents and how organisations as a first step in the orientation to CSR should direct focus towards the own organisation. The thesis further suggests that several factors already existing within the organisation, such as basic values, history and organisational climate, can provide a solid framework upon building heightened understandings of the own context in terms of interpreting CSR.

Place, publisher, year, edition, pages
2017. , 56 p.
Keyword [en]
Corporate social responsibility, change agents, interpretation, implementing, context
Keyword [sv]
Corporate social responsibility, socialt ansvarstagande, förändringsagent, tolkning, implementering, kontext
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-23641OAI: oai:DiVA.org:hig-23641DiVA: diva2:1074808
Subject / course
Business administration
Educational program
Business administration
Supervisors
Examiners
Available from: 2017-02-22 Created: 2017-02-16 Last updated: 2017-02-22Bibliographically approved

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Citation style
  • apa
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  • ieee
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