When ASEA become ABB - the deconstruction of the myth of the "supremacy of the plants"
2016 (English)In: Innovation, Entrepreneurship and Digital Ecosystems, 2016, 1474-1487 p.Conference paper (Refereed)
Purpose - This paper aims to investigate how the dominating myths of of a company changes.
Design/methodology/approach - The article is based on action research, and an analysis based on Marx and Gramsci.
Findings - In contrast to institutional theory and the individualistic so called top-echelon theories it is shown that top management is not necessarily in control of a company's direction and that it is necessary also for top-management to liberate themselves from hegemonic minds that threaten company survival.
Research limitations/implications - This is based on a case, and more research is needed to generalize the findings.
Practical implications - Elements of how to play the political games of subcultural conflicts It is shown.
Originality/value - The article shows that top management is neither necessarily in control of the company and neither have a clear understanding how to gain control, but that such control can be achieved as a truce between subcultures of acceptable intentionality.
Place, publisher, year, edition, pages
2016. 1474-1487 p.
Subculture, Hegemony, Political process
IdentifiersURN: urn:nbn:se:hig:diva-23642ISI: 000390841500113ISBN: 978-9963-711-43-7 OAI: oai:DiVA.org:hig-23642DiVA: diva2:1074829
9th Annual Conference of the EuroMed Academy of Business, 14-16 September, 2016, Warsaw, Poland