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Exploring the Trust Generating Factors of Video Tutorials
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

New technologies have increased the possible ways in which humans interact and as a result require new as well as old ways to establish trust. The findings of this paper suggest that trust should be divided into three main categories of trust drivers, exchange factors, design factors and motivational factors. The results indicate that tutorials can, and should, include drivers that build these categories. While we found varying degrees on how well implemented these were, we found that design factors were generally more prominent and found opportunities for tutorials to improve on the exchange side.

Place, publisher, year, edition, pages
2017. , 58 p.
Keyword [en]
Content Analysis, Trust, Video Tutorials, Content Marketing, Customer Relationships
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-23651OAI: oai:DiVA.org:hig-23651DiVA: diva2:1075378
Subject / course
Business administration
Educational program
Business administration
Supervisors
Examiners
Available from: 2017-03-01 Created: 2017-02-18 Last updated: 2017-03-01Bibliographically approved

Open Access in DiVA

fulltext(1496 kB)43 downloads
File information
File name FULLTEXT01.pdfFile size 1496 kBChecksum SHA-512
38e74f741fce8468cc46f005c936fd0e2ec26ebe389928442b720c2916564613941c2e442ec72c1b06639e9f6a2a77406a2b6aaee775dd540038f24a128a25bf
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf