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They see themselves as young: the market addressing the older consumer
Umeå universitet, Demografiska databasen.ORCID iD: 0000-0002-1830-9941
2012 (English)In: Representing Ageing: Images and Identities / [ed] Ylänne, Virpi, New York: Palgrave Macmillan, 2012, 53-67 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Palgrave Macmillan, 2012. 53-67 p.
Keyword [en]
age, ageing, media, marketing, cultural conceptions
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-23462ISBN: 978-0-230-27259-0 (print)OAI: oai:DiVA.org:hig-23462DiVA: diva2:1076074
Available from: 2013-04-09 Created: 2017-02-22Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
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