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Online corporate social responsibility reporting: A case study of an indigenous Ghanaian bank
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Professiona Studies, Accra, Ghana .
All Nations University, Koforidua, Ghana.
2017 (English)In: A good life for all: Essays on sustainability celebrating 60 years of making life better / [ed] Fagerström, Arne and Cunnigham, Gary M., Mjölby: Atremi AB , 2017, 1, 103-122 p.Chapter in book (Other academic)
Abstract [en]

Recent management literature has paid increasing attention to corporate social responsibility (CSR). This attention could be attributed to stakeholder concerns regarding ethical practices of companies operating in global markets. Lamentably, CSR has not been studied extensively through a communication lens. This study focuses on how one indigenous Ghanaian bank reports its CSR activities online. A conceptual framework is used as the basis for a content analysis of CAL Bank's online CSR reporting. The study uses qualitative research approaches to investigate whether there was under- or over-reporting of the bank's CSR activities on the bank's website drawing on CAL Bank's online information and conducting 'elite' interviews with senior managers of the bank. Under-reporting of the bank's CSR activities was noted because its online CSR reporting focuses mainly on external disclosures. It also came to light that the bank's CSR reporting is fragmented and is not a part of the bank's overal marketing communication plan. These findings demonstrate challenges CAL Bank faces in coordinating and integrating its marketing communication plan. The results of the study have theoretical implications for further quantitative studies in online CSR reporting.

Place, publisher, year, edition, pages
Mjölby: Atremi AB , 2017, 1. 103-122 p.
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-23764ISBN: 978-91-7527-174-3 (print)OAI: oai:DiVA.org:hig-23764DiVA: diva2:1082486
Available from: 2017-03-16 Created: 2017-03-16 Last updated: 2017-03-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf