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University sustainability identity - the role of identity, image and reputation
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-3258-0671
2017 (English)In: A good life for all: Essays on sustainability celebrating 60 years of making life better / [ed] Fagerström, Arne and Cunnigham, Gary M., Mjölby: Atremi AB , 2017, 1, 9-20 p.Chapter in book (Other academic)
Abstract [en]

This chapter draws attention to how universities integrate corporate social responsibility and sustainability (CSR/S) as part of a university's identity. It is assumed a close interrelationship exists between "who we are"  as a university sustainaility identityt, image and reputation, implying that changes in one dimension affect another. By relation CSR/S research, three implications are discussed that influence university sustainability identity following the habit of letting CSR/S become functionally divided related to organizational activities; difficulties to integrate the concept make university identity mulitdimensional. Finally, image implementation is not conducted in a substantive manner and perceived as a desktop product, also having influence on identity and reputation.

Place, publisher, year, edition, pages
Mjölby: Atremi AB , 2017, 1. 9-20 p.
Keyword [en]
corporate social responsibility, sustainability, CSR, CSR/S
National Category
Other Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-23766ISBN: 978-91-7527-174-3 (print)OAI: oai:DiVA.org:hig-23766DiVA: diva2:1082510
Available from: 2017-03-16 Created: 2017-03-16 Last updated: 2017-03-16Bibliographically approved

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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
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More styles
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  • de-DE
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