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An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka
American International University-Bangladesh, Bangladesh. (Sustainable Business Relations)ORCID iD: 0000-0001-5257-7459
American International University-Bangladesh, Bangladesh.
American International University-Bangladesh, Bangladesh.
American International University-Bangladesh, Bangladesh.
2012 (English)In: International Journal of Applied Behavioral Economics, ISSN 2160-9802, Vol. 1, no 3, 58-69 p.Article in journal (Refereed) Published
Abstract [en]

This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.

Place, publisher, year, edition, pages
IGI Global, 2012. Vol. 1, no 3, 58-69 p.
Keyword [en]
Corporate Brand Image, Employee Performance, Employee Working Performance
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-23872DOI: 10.4018/ijabe.2012070104OAI: oai:DiVA.org:hig-23872DiVA: diva2:1088212
Available from: 2017-04-11 Created: 2017-04-11 Last updated: 2017-07-05Bibliographically approved

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Chowdhury, Ehsanul
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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf