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Are mental biases responsible for the perceived comfort advantage in "green" buildings?
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building, Energy and Environmental Engineering, Environmental psychology. (Miljöpsykologi)ORCID iD: 0000-0002-8442-8324
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building, Energy and Environmental Engineering, Environmental psychology. (Miljöpsykologi)ORCID iD: 0000-0002-7584-2275
2018 (English)In: Buildings, ISSN 2075-5309, E-ISSN 2075-5309, Vol. 8, no 2, article id 20Article in journal (Refereed) Published
Abstract [en]

Previous research has shown that merely calling an indoor environment environmentally certified will make people favor that environment over a conventional alternative. In this paper we explore whether this effect depends on participants deliberately comparing the two environments, and whether different reasons behind the certification influence the magnitude of the effect. In Experiment 1, participants in a between-subjects design assigned higher comfort ratings to an indoor environment that had been labeled "environmentally certified" in comparison with the exact same indoor environment that was unlabeled, suggesting that the effect arises even when participants do not compare the two environments when making their estimates. The results from Experiment 2 indicate that climate change mitigation (as the reason for the certification) is a slightly better trigger of the effect compared to climate change adaptation. The results suggest that studies on psychological effects of "green" buildings should experimentally control for the influence from participants' judgmental biases.

Place, publisher, year, edition, pages
2018. Vol. 8, no 2, article id 20
Keywords [en]
"green" buildings, Bias, Comfort, Eco-label effect, Environmental certification
National Category
Applied Psychology
Identifiers
URN: urn:nbn:se:hig:diva-26074DOI: 10.3390/buildings8020020ISI: 000427510600008Scopus ID: 2-s2.0-85041341417OAI: oai:DiVA.org:hig-26074DiVA, id: diva2:1178157
Available from: 2018-01-29 Created: 2018-01-29 Last updated: 2018-12-05Bibliographically approved

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Holmgren, MattiasSörqvist, Patrik

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CiteExportLink to record
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