hig.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Psychological consequences of moral labelling in the built environment
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building, Energy and Environmental Engineering, Environmental psychology.
2018 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Climate change is strongly linked to human behavior and technologies, and many of the barriers to sustainable behavior are rather psychological than technological. More sustainable technologies and food products have been introduced to combat climate change, most often labeled with morally loaded labels such as “organic” or “environmentally friendly”. The purpose of this thesis was, first, to gain knowledge into the psychological consequences of the introduction of eco-friendly technologies in the built environment, specifically how labeling these products “eco-friendly” influences perception and performance; secondly, to identify underlying psychological mechanisms and limits of this eco-label effect. Study 1 showed that participants generally prefer the taste of consumables labeled eco-friendly compared to conventional labeled alternatives, but the study also found that the label-effect is limited to certain products and certain judgmental dimensions. Results in this study also showed that people believe that eco-labeled products have positive effects on mental abilities. In Study 2 and 3, the focus was to study the effects of eco-labeling in the built environment on performance in cognitively demanding tasks, such as color discrimination and proofreading. At this point, the eco-label effect had been shown across a wide range of products like food, water, and office technologies, and been generalized to a wide range of judgmental dimensions and behaviors (i.e. taste, nutrition health benefits, comfortableness, and mental performance). In Study 4, results showed that eco-labeling can have effects also on behavior that arguably have very little to do with the labeling itself, by showing that social perception of photographed persons can also depend on the labeling of desktop lamps. A consistent finding across the studies was also that individual differences in environmental concern modulated the magnitude of the effect. The magnitude was larger in people with higher concern for the environment.

Abstract [sv]

Klimatförändringen har en stark koppling till mänskligt beteenden och teknologiska lösningar. En stor del av det som hindrar den hållbar utveckling är mer psykologiska än tekniska till sin natur. Många hållbara tekniska lösningar och livsmedelsprodukter har införts för att bekämpa klimatförändringar, ofta märkta med moraliskt laddade etiketter som "ekologiska" eller "miljövänliga". Syftet med den här avhandlingen var att bringa mer kunskap om de psykologiska konsekvenserna av införandet av miljövänliga teknologiska lösningar i den byggda miljön, mer specifikt, hur perception och prestation påverkas av att märka dessa produkter som miljövänliga. Ytterligare var syftet att identifiera underliggande psykologiska mekanismer och begränsningar gällande eco-label effekten. Studie 1 visar att deltagare oftast föredrar smaken av produkter som är märkta miljövänliga jämfört med konventionellt märkta alternativ, men studien har också fastställt att eco-label effekten är begränsad till vissa produkter och bedömningsdimensioner. Resultatet i Studie 1 visade också att människor tror att miljömärkta produkter har positiva effekter på mentala förmågor. I Studie 2 och 3 var fokus på att studera effekterna av miljömärkning i den byggda miljön på prestationer i kognitiva uppgifter, såsom färgdiskriminering och korrekturläsning. Effekten av miljömärkning har visats gälla för ett brett spektrum av produkter som mat, vatten och kontorsmaterial och kan generaliseras till ett brett spektrum av bedömningsdimensioner och beteenden (dvs. smak, hälsofördelar, bekvämlighet och mentala prestationer). I Studie 4 framgår det också att miljömärkning kan ha effekt på beteende som har mycket lite att göra med miljömärkningen i sig, genom att visa att sociala bedömningar av fotograferade personer också kan bero på etikettering av skrivbordslampor. Konsekvent över studierna var också att individuella skillnader i miljöoro modulerade effektens storlek. Effekten var störst för de med störst oro för miljön.

Place, publisher, year, edition, pages
Gävle: Gävle University Press , 2018. , p. 32
Series
Studies in the Research Profile Built Environment. Doctoral thesis ; 5
Keywords [en]
Eco-label effect, performance, perception, judgment, moral labels, social judgement, lamp, label
Keywords [sv]
miljöetiketteringseffekt, prestation, perception, bedömning, moraliska etiketter, sociala bedömningar, lampor, etikett
National Category
Psychology (excluding Applied Psychology)
Identifiers
URN: urn:nbn:se:hig:diva-25978ISBN: 978-91-88145-19-2 (print)ISBN: 978-91-88145-20-8 (electronic)OAI: oai:DiVA.org:hig-25978DiVA, id: diva2:1181634
Public defence
2018-03-07, Lilla Jadwigasalen 12:108, Kungsbäcksvägen 47, Gävle, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2018-02-13 Created: 2018-02-09 Last updated: 2018-03-13Bibliographically approved
List of papers
1. The green halo: Mechanisms and limits of the eco-label effect
Open this publication in new window or tab >>The green halo: Mechanisms and limits of the eco-label effect
Show others...
2015 (English)In: Food Quality and Preference, ISSN 0950-3293, E-ISSN 1873-6343, Vol. 43, p. 1-9Article in journal (Refereed) Published
Abstract [en]

Consumers believe that “eco-labeled” products taste better, which, at least in part, may be an effect of the label. The purpose of the current series of experiments was to examine some mechanisms and limits of this eco-label effect. In Experiment 1, an eco-label effect of similar magnitude was found for taste ratings of both conventional and organic bananas. Experiment 2 showed eco-label effects for a wider range of judgmental dimensions (i.e., health, calories, vitamins/minerals, mental performance, and willingness to pay) and the effect was about the same in magnitude for judgments of grapes and raisins. Experiment 3, with water as the tasted product, found no eco-label effect on judgments of taste, calories and vitamins/minerals, but an effect on willingness to pay, judgments of health benefits and judgments of mental performance benefits. Experiments 2 and 3 also included questionnaires on social desirability traits, schizotypal traits and pro-environmental consumer traits. The last was the strongest predictor of the eco-label effect amongst the three. In all, the eco-label effect is a robust phenomenon, but depends on interactions between product type and judgmental dimension. Implications for several accounts of the effect are discussed.

Keywords
Eco-label effect; Organic; Eco-friendly; Social desirability; Schizotypy; Pro-environmental consumer behavior
National Category
Psychology
Identifiers
urn:nbn:se:hig:diva-18902 (URN)10.1016/j.foodqual.2015.02.001 (DOI)000353736300001 ()2-s2.0-84923055710 (Scopus ID)
Available from: 2015-02-02 Created: 2015-02-02 Last updated: 2018-03-13Bibliographically approved
2. An eco-label effect in the built environment: Performance and comfort effects of labeling a light source environmentally friendly
Open this publication in new window or tab >>An eco-label effect in the built environment: Performance and comfort effects of labeling a light source environmentally friendly
2015 (English)In: Journal of Environmental Psychology, ISSN 0272-4944, E-ISSN 1522-9610, Vol. 42, p. 123-127Article in journal (Refereed) Published
Abstract [en]

People tend to idealize eco-labeled products, but can eco-labeling have consequences for performance? To address this question, 48 university students were asked to undertake a color discrimination task adjacent to a desktop lamp that was either labeled “environmentally friendly” or “conventional” (although they were identical). The light of the lamp labeled “environmentally friendly” was rated as more comfortable. Notably, task performance was also better when the lamp was labeled “environmentally friendly”. Individual differences in environmental concern, but not pro-environmental consumer behavior and social desirability indexes, were related to the magnitude of the eco-label effect on performance. Whilst some previous studies have shown similar placebo-like effects of eco-labels on subjective ratings, this is the first study to show an eco-label effect for artifacts in the built environment on performance, and the first study to relate this effect to environmental concern. Psychological mechanisms that may underpin the eco-label effects are discussed.

Keywords
Eco-label effect, Light source, Comfort, Performance, Built environment
National Category
Psychology
Identifiers
urn:nbn:se:hig:diva-19071 (URN)10.1016/j.jenvp.2015.03.004 (DOI)000356741700013 ()2-s2.0-84924978714 (Scopus ID)
Available from: 2015-03-06 Created: 2015-03-06 Last updated: 2018-03-13Bibliographically approved
3. Eco-label effects in the built environment: does labeling a light source environmentally friendly influence performance and judgement?
Open this publication in new window or tab >>Eco-label effects in the built environment: does labeling a light source environmentally friendly influence performance and judgement?
2018 (English)In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 8, no 2Article in journal (Refereed) Published
Place, publisher, year, edition, pages
SAGE Open, 2018
Keywords
Eco-label effect, environmentally friendly, lamp, label, environmental concern
National Category
Psychology (excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-25701 (URN)10.1177/2158244018766977 (DOI)000429934800001 ()2-s2.0-85049881525 (Scopus ID)
Available from: 2017-11-30 Created: 2017-11-30 Last updated: 2018-08-15Bibliographically approved
4. Morally “loaded” labels influence product perception and social judgement
Open this publication in new window or tab >>Morally “loaded” labels influence product perception and social judgement
2018 (English)In: Article in journal (Other academic) Submitted
National Category
Psychology (excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-25997 (URN)
Available from: 2018-01-12 Created: 2018-01-12 Last updated: 2018-03-13Bibliographically approved

Open Access in DiVA

fulltext(854 kB)58 downloads
File information
File name FULLTEXT01.pdfFile size 854 kBChecksum SHA-512
b6d822e26a126976becb5e5e29b52c6610290c4a903862ac492a426f7433cef3b96a378beb80a0789f3db68f0cb8bbe9d85a783131f6bcc219823eb33a778f2f
Type fulltextMimetype application/pdf
spikblad(27 kB)6 downloads
File information
File name SPIKBLAD01.pdfFile size 27 kBChecksum SHA-512
bcd3d3ce2a015c3238f0c4ed73c39ac51ec36f751f6ba763e9d552a4928921b942850f9686b08c9e3592025755c27927ca6bb8d3606737e712625b54f7e04fed
Type spikbladMimetype application/pdf

Authority records BETA

Haga, Andreas

Search in DiVA

By author/editor
Haga, Andreas
By organisation
Environmental psychology
Psychology (excluding Applied Psychology)

Search outside of DiVA

GoogleGoogle Scholar
Total: 58 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 269 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf