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The Economics of Strategic Marketing Management: a discourse on the conceptual and operational definition of customer relationship management
Osarenkhoe, Aihie
University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
ORCID iD:
0000-0003-0477-855X
2003 (English)
In:
Efterskalv: företagsekonomiska bidrag presenterade på NFF konferens i Reykjavik 2003, 2003
Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-2444
OAI: oai:DiVA.org:hig-2444
DiVA, id:
diva2:119106
Conference
NFF konferens, 14-16 augusti 2003, Reykjavik
Available from:
2008-10-06
Created:
2008-10-06
Last updated:
2019-11-25
Bibliographically approved
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No full text in DiVA
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http://www.nff2003.hi.is/Apps/WebObjects/HI.woa/swdocument/1002920/THE+ECONOMICS+OF+STRATEGIC+MARKETING+MANAGEMENT+A+discourse+on+the+conceptual+and+operational+defini.pdf
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Osarenkhoe, Aihie
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