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Roots of Identity in Real Estate Industry
University of Gävle, Department of Technology and Built Environment, Ämnesavdelningen för byggnadskvalitet. (Företagsekonomi)
2003 (English)In: Corporate Reputation Review, ISSN 1363-3589, Vol. 6, no 2, 178-196 p.Article in journal (Refereed) Published
Abstract [en]

All companies have a story to tell. In some way, this story has to do with the founders of the company. In a company that has managed to survive some years, there is reason to question which story is the one we want to tell. It is important that the story finally communicated attracts and maintains the support and confidence of customers, financiers, and society at large, since it is the story that informs people about the identity of the company. Using an interpretative qualitative method, five cultural factors were found to affect early corporate identity: vision, aesthetics, play, charisma and trust, of which entrepreneurial vision and aesthetics were especially important. Interviews with founders and managers of small real estate business companies revealed seven corporate identities.

Place, publisher, year, edition, pages
2003. Vol. 6, no 2, 178-196 p.
Keyword [en]
Corporate identity, entrepreneurial strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-2477DOI: 10.1057/palgrave.crr.1540198OAI: oai:DiVA.org:hig-2477DiVA: diva2:119139
Available from: 2007-05-25 Created: 2007-05-25 Last updated: 2012-03-09Bibliographically approved

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Steiner, Lars
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CiteExportLink to record
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