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Generation Ys attityder till Cause-related marketing: Hur påverkar välgörande ändamål företagens varumärkesbild?
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
Keywords [sv]
Cause-related marketing (CRM), välgörande ändamål, varumärkesbild, attityder, generation Y.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-26261OAI: oai:DiVA.org:hig-26261DiVA, id: diva2:1192189
Subject / course
Business administration
Educational program
Real estate brokering
Examiners
Available from: 2018-04-12 Created: 2018-03-21 Last updated: 2018-04-12Bibliographically approved

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fulltext(1331 kB)30 downloads
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File name FULLTEXT01.pdfFile size 1331 kBChecksum SHA-512
2572bde5160830b0d23c7b4c31e1ccab10f84752c3d3af99995599cd3d83ba3d9f1a40c4dd5055f3e9df329d16dd881f397505b2b3b7c6b3d4c1b0859436696d
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf