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Kundlojalitet: En studie av Swedbank i Sandviken
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [sv]

Syftet med uppsatsen är att undersöka och studera vilka aktiviteter ett tjänsteföretag använder för att påverka kundlojaliteten och vad kunderna anser om dessa.

Place, publisher, year, edition, pages
2007. , p. 44
Keywords [sv]
kundlojalitet, relationsmarknadsföring, kundnöjdhet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-106Archive number: E3BA: DiVA 027/07OAI: oai:DiVA.org:hig-106DiVA, id: diva2:119663
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-03-29 Created: 2007-03-29

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fulltext(390 kB)835 downloads
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d6f1b606bc0b3a322d4bbcc161f56331e7439d78631e273f95593273237b94807e6ae5d0
Type fulltextMimetype application/pdf

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Department of Business Administration and Economics
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf