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Hur säljare gör sitt val av fastighetsmäklare: en undersökning utförd i Stockholmsområdet
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesisAlternative title
How vendors make their choice of estate agent : an examination of the area of Stockholm (English)
Abstract [en]

This essay puts its focus on examining vendors’ underlying decision criterias when choosing an estate agent at the purpose of selling an apartment. The purpose is on one hand to expound the knowledge of the vendor’s decision process and on the other hand to evaluate how the choice of an estate agent is perceived to the vendor. By nine interviews we explored what reasons made vendors choose their agents and whether they were contented with their choice. The respondent’s first impression of the estate agent is the most determining for their final choice. According to the respondents the attitude of the agent was concluding their choice. Whether the respondents were satisfied with their agents or not was due to several elements. Finally, the most important factor was how much money the vendor got for the sale of his apartment.

Abstract [sv]

Uppsatsen fokuserar på att undersöka hur säljare tänker när de ska välja fastighetsmäklare inför en bostadsförsäljning. Syftet är att dels utveckla kunskapen kring säljarens beslutsprocess och dels att utvärdera hur valet av mäklare upplevs av säljaren. Genom nio intervjuer framkom på vilka grunder säljarna valde mäklare och om de var nöjda med sitt val av mäklare eller inte. Respondenternas första intryck av mäklaren blev i de flesta fall avgörande för deras val. Enligt respondenterna var det mäklarens attityd som avgjorde valet. Om respondenterna blev nöjda med mäklaren berodde på flera faktorer. Den viktigaste faktorn var hur mycket pengar säljaren till slut fick för sin bostad.

Place, publisher, year, edition, pages
2007. , p. 46
Keywords [en]
Estate agent, Choice, Communication, Influence, Hermeneutic
Keywords [sv]
Fastighetsmäklare, val, kommunikation, påverkan, hermeneutik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-133Archive number: E3BA: DiVA 046/07OAI: oai:DiVA.org:hig-133DiVA, id: diva2:119686
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-06-14 Created: 2007-06-14

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e3cba36aaa57373172a366903b53f8e122e9a73c543d30cdf9163a21b755d0c69bf27728
Type fulltextMimetype application/pdf

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Department of Business Administration and Economics
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf