We came in contact with a couple of estate agents, when we in the fall of 2006 were about to sell our apartments. What we discovered were that estate agents in Gävle haven’t had the same development as the estate agents in Stockholm, from where we have experiences by our practice as estate agents. Our thesis in this paper is that “Slow estate agents in Gävle, makes it easy for new establishers”. The purpose with this paper is to examine if there is a possibility for an estate agent from Stockholm to establish in Gävle with methods typically for the Stockholm market.

Our thesis has been acknowledged in our interviews with the estate agents in Gävle. They are fully aware of that they have a similar concept as their competitors. They find it hard to point out unique selling propositions of their own company. They do not seem to have any plans to develop their service, despite knowledge of their lack of unique selling propositions. We have, in the end of this paper, made some suggestions what we would have done differently as estate agents in Gävle. We have suggestions in the areas of availability, marketing, sales, technique and other services that could be used.