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Hur skulle potentiella bostadssäljare välja fastighetsmäklare?
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [sv]

I den här uppsatsen ville jag ta reda på hur potentiella bostadssäljare i område Alfa skulle välja fastighetsmäklare och denna fråga besvarades genom en personlig enkätundersökning. Genom studien har jag ökat kännedomen om framtida bostadssäljares behov och förväntningar på fastighetsförmedlingstjänsten i Alfa och fått idéer på hur fastighetsförmedlingsföretag skulle kunna utforma sina erbjudanden så att de passar framtida bostadssäljares behov och förväntningar.

Abstract [en]

In this paper I wanted to find out how potential real estate sellers in the area Alfa would select real estate agents and this question was answered through a personal questionnaire. Via the study I have increased the knowledge about future real estate sellers needs and expectations considering real estate mediation within the area of Alfa and gained ideas about how real estate agencies would be able to design their offers so they fit future real estate sellers needs and expectations.

Place, publisher, year, edition, pages
2007. , p. 49
Keywords [en]
Real estate mediation, marketing of services, buy process, buy behaviour
Keywords [sv]
Fastighetsförmedling, tjänstemarknadsföring, köpprocess, köpbeteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-185Archive number: E3BA: DiVA 068/07OAI: oai:DiVA.org:hig-185DiVA, id: diva2:119738
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-08-15 Created: 2007-08-15

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fulltext(924 kB)1091 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf