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Reklam för Reklam: En studie av reklambyråers marknadsföring
University of Gävle, Department of Business Administration and Economics.
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesisAlternative title
Ads for Ads : A study of advertising agencies marketing (English)
Abstract [sv]

Vårt syfte med denna studie är att genom en undersökning av reklambyråer få en förståelse för hur de går tillväga med sin egen marknadsföring riktad till marknaden av reklamköpare. Vi vill därmed se om tillgänglig teori kan tillämpas på en reklambyrås externa kommunikation. Det ingår även i vårt syfte att genom denna studie kunna förse Stigges Reklam med förslag till deras marknadsföring.

Abstract [en]

Our purpose with this study is to, through research of advertising agencies, gain an understanding how they market themselves to a market of advertising buyers. We want to see if available theory can be applied to an advertising agency’s external communication. It is also included in our purpose to provide Stigges Reklam with propositions to their marketing.

Place, publisher, year, edition, pages
2007. , p. 44
Keywords [en]
Advertising, Advertising agency, Knowledgefirm, Marketing
Keywords [sv]
Reklam, Reklambyrå, Kunskapsföretag, Marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-195Archive number: E3BA: DiVA 076/07OAI: oai:DiVA.org:hig-195DiVA, id: diva2:119748
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-08-23 Created: 2007-08-23

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fulltext(140 kB)913 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf