Cityhandlares uppfattningar om konkurrens?: Ett Choice Experiment
2007 (Swedish)Independent thesis Advanced level (degree of Magister), 10 points / 15 hp
Student thesisAlternative title
City Retailers´ Perceptions of Competition? : A Choice Experiment (English)
Abstract [sv]
Syftet med denna studie är att mäta och analysera detaljhandlares uppfattningar om konkurrenshot utifrån fyra olika hypotetiska valsituationer, ett Choice Experiment. Urvalsgruppen bestod av cityhandlare inom ett geografiskt definierat område i Gävle stad i Sverige. Resultatet indikerar att cityhandlare uppfattar konkurrens mellan marknadsplatser i viss utsträckning. Dock indikerar resultatet att konkurrens uppfattas inom marknadsplatsen i högre utsträckning i jämförelse med konkurrens mellan marknadsplatser.
Abstract [en]
The purpose of this study is to measure and analyse city retailers´ perceived threat of competition in four different hypothetical choice situations, a Choice Experiment. The selected group of retailers was located within a geographically defined area in the City of Gävle, Sweden. The results indicate that there is a variation in the retailers´ perceived threat of competition between market places. However, the results also indicates that threat of competition foremost is perceived in the local competing area.
Place, publisher, year, edition, pages
2007. , p. 57
Keywords [en]
Competition, retail, city retailer, perceptions, Choice Experiment, location
Keywords [sv]
Konkurrens, detaljhandel, cityhandel, uppfattningar, Choice Experiment, lokalisering, marknadsplats
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-312Archive number: E3BA: DiVA 005/08OAI: oai:DiVA.org:hig-312DiVA, id: diva2:119862
Uppsok
samhälle/juridik
Supervisors
Examiners
2008-02-122008-02-12