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Cityhandlares uppfattningar om konkurrens?: Ett Choice Experiment
University of Gävle, Department of Business Administration and Economics.
2007 (Swedish)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesisAlternative title
City Retailers´ Perceptions of Competition? : A Choice Experiment (English)
Abstract [sv]

Syftet med denna studie är att mäta och analysera detaljhandlares uppfattningar om konkurrenshot utifrån fyra olika hypotetiska valsituationer, ett Choice Experiment. Urvalsgruppen bestod av cityhandlare inom ett geografiskt definierat område i Gävle stad i Sverige. Resultatet indikerar att cityhandlare uppfattar konkurrens mellan marknadsplatser i viss utsträckning. Dock indikerar resultatet att konkurrens uppfattas inom marknadsplatsen i högre utsträckning i jämförelse med konkurrens mellan marknadsplatser.

Abstract [en]

The purpose of this study is to measure and analyse city retailers´ perceived threat of competition in four different hypothetical choice situations, a Choice Experiment. The selected group of retailers was located within a geographically defined area in the City of Gävle, Sweden. The results indicate that there is a variation in the retailers´ perceived threat of competition between market places. However, the results also indicates that threat of competition foremost is perceived in the local competing area.

Place, publisher, year, edition, pages
2007. , p. 57
Keywords [en]
Competition, retail, city retailer, perceptions, Choice Experiment, location
Keywords [sv]
Konkurrens, detaljhandel, cityhandel, uppfattningar, Choice Experiment, lokalisering, marknadsplats
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-312Archive number: E3BA: DiVA 005/08OAI: oai:DiVA.org:hig-312DiVA, id: diva2:119862
Uppsok
samhälle/juridik
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Available from: 2008-02-12 Created: 2008-02-12

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf