Today’s trends are the ever growing competition with increasedglobalization and sustainability. Together with ongoing technologicaldevelopments it has made it easier to demand right quality of products andservices, this has also resulted in increased demands for legislation andtraceability. This development has also an impact on packaging andpackaging logistics.This dissertation deals with packaging, logistics and performance whenpackaging interacts with users and take a standpoint by finding answers tothe research question: How can a systematic and holistic approach topackaging increase the logistics performance to create efficiency andeffectiveness?The purpose of this work is to increase knowledge regarding the packagingand its interacting role with agents in the Supply-Demand Chain in orderto improve Packaging Logistics Performance. Further the thesis aims toincrease knowledge in the area of Packaging Logistics Performance.Performance in packaging logistics is about doing the right thing andthings right as well as position products and services relative to itscompetitor. 

A model has been created to increase knowledge of packaging logisticsperformance, which covers interaction between packaging system with itsusers. This also model includes the tool. 'Packaging Scorecard' thatmeasures the packaging logistics performance and shows the packagingrelateddeficiencies that exist in various levels of the value chain.Furthermore, the tool developed to enable efficient product development.The developed model will provide support for the development ofpackaging strategies to change the existing systems or develop newsystems. The strategies also take into account the agents involved in thesupply-demand chain by demonstrating the requirements on the packagingand how small changes in the packaging system contributes to a significantimprovement in the value chain. Theoretical tool enables a betterintegration between in picking up the desired packaging informationinteracting with the agents and the right knowledge on packaging can behandled more efficiently.New functions and roles for companies operating in the various logisticprocesses were identified for example the research has identified a newtype of service the Network Integrator that manages integrate the supplychain with the demand chain. This function was also identified in thepackaging area and this agent named the Packaging Integrator. 

To increase understanding of the Supply-Demand Chain the toolCATWOE (Customer, Agents, Transformation processes, World view,Owners and Environment) was applied. This tool futher developed for toadapt with packaging logistics performance and complexity theory. Thegeneral methodology was action based research and case studies.The developed model illustrates packaging systems and how they performin order to create conditions for better and more efficient packaginglogistics performance. The thesis explores and presents ways to improvethe opportunities that co-operate for better packaging, and integration ofvalue chains.Research in theoretical contribution is to demonstrate knowledge ofpackaging systems, understanding the interactive roles and existingrequirements in the Supply-Demand-Chain. Practical contributions werethe valuable empirical knowledge and increased understanding ofpackaging requirements and its interactions with agent to create conditionsfor effectiveness, efficiency and differentiation.