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Sustainable E-commerce: How to integrate the dimensions of sustainability within the e-commerce sector
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management, Industrial economics.
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management, Industrial economics.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is mainly on sustainable development according to the University's criteria
Abstract [en]

Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable.

Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. Secondly, two case studies were conducted in order to collect empirical data. The data was collected through interviews, where a total of three interviews was conducted. The literature framework and the multiple case studies were then cross-analyzed with each other.

Findings: Throughout the thesis several trade-offs regarding the three dimensions of sustainability have been identified and evaluated, and they are all clearly presented in a compiled table. The findings also indicates that the sustainable actions a company may make needs to be thoroughly communicated through their websites since the e-commerce disables the face-to-face interactions. It is of great importance for companies to increase the consumer awareness and knowledge in order to motivate them in to being sustainable.

Theoretical Contribution: This thesis contributes to science by the unification of the e-commerce and the three dimensions of sustainability. The study thus merge science with empirics to create a deeper knowledge and contribute to the body of literature with a compiled table of trade-offs.

Practical Contribution: Practitioners will be enlightened of the importance of all the three dimensions of sustainability, and they will understand the concept and events of trade-offs for sustainability when working within e-commerce. The thesis also provides insight for companies to learn how very important it is with better communication about sustainability factors to its consumers.

Limitations: This study is delimited to the e-commerce connected to business to consumer (B2C). The study will only involve Swedish companies and will not investigate them on an intra-organizational level. They will be treated as “black boxes”, as the focus only will be on the three dimensions of sustainability in relation to e-commerce, and not any organizational structures or consumers in detail. 

Place, publisher, year, edition, pages
2018. , p. 39
Keywords [en]
E-commerce, sustainability, sustainable e-commerce, case studies
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-26869OAI: oai:DiVA.org:hig-26869DiVA, id: diva2:1215642
Subject / course
Industrial engineering and management
Educational program
Management of logistics and innovation – master’s programme (one year) (swe or eng)
Supervisors
Examiners
Available from: 2018-06-11 Created: 2018-06-08 Last updated: 2018-06-11Bibliographically approved

Open Access in DiVA

Berglund, A. and Svanteson, M. Master thesis. Sustainable E-commerce. 2018(942 kB)45 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
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More styles
Language
  • sv-SE
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  • nn-NB
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  • Other locale
More languages
Output format
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